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Surveys · head to head

Alchemer vs Google Optimize

Alchemer logo

Alchemer

Surveys

Survey and feedback platform for research teams

From
On request
Free plan
No
Full reviewWebsite
Google Optimize logo

Google Optimize

Marketing

A/B testing for Google Analytics

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Only Google Optimize has a free tier, so it costs nothing to try first.
  • Each has a real cost: Alchemer more expensive than the simple form builders, which is the fair comparison for a short survey; Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • They diverge on capability: Alchemer covers Deep question logic, Google Optimize covers A/B testing.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Alchemer and Google Optimize actually diverge.

Attributes where Alchemer and Google Optimize differ
AttributeAlchemerGoogle Optimize
Starting priceOn requestFree
Pricing modelTiered annual subscription published on the vendor sitefreemium
Free tierNoYes
PlatformsWeb, CloudWeb
CategorySurveysMarketing
FoundedUnknown1998

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Alchemer

  • Deep question logic
  • Wide question types
  • Workflow automation
  • Integrations
  • Panel and distribution
  • Reporting

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Alchemer

  • Research questionnaires too conditional for a simple form buildernot Google Optimize
  • Teams needing survey data routed into Salesforce or a warehousenot Google Optimize
  • Organisations wanting research depth without enterprise experience-platform pricingnot Google Optimize

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot Alchemer
  • Personalising page content for defined audience segmentsnot Alchemer
  • Redirect tests between alternative landing page URLsnot Alchemer

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Alchemer

  • More expensive than the simple form builders, which is the fair comparison for a short survey
  • The interface carries a long product history and is less immediately friendly than newer tools
  • Advanced logic is powerful and correspondingly easy to misconfigure, and testing a complex survey is real work
  • Named Alchemer since 2020, so much of the searchable material still says SurveyGizmo

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

Pricing, plan by plan

Alchemer

On request

No published plan breakdown. See the Alchemer review.

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

Which should you pick?

Choose Alchemer if

  • You need deep question logic.
  • You work on Web, Cloud.
  • You also want wide question types.
Alchemer review

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.
Google Optimize review

Questions people ask

Is Alchemer or Google Optimize better?
Neither clearly leads. Alchemer starts at On request and Google Optimize at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Alchemer or Google Optimize?
Google Optimize has a free tier; the other does not. Paid plans start at On request for Alchemer and Free for Google Optimize.
Does Alchemer or Google Optimize run on more platforms?
Alchemer runs on Web, Cloud. Google Optimize runs on Web.
Can I use Google Optimize for free?
Yes. Google Optimize has a free tier, so you can try it without paying. Alchemer starts at On request.
What is Alchemer best used for?
Alchemer is most often used for research questionnaires too conditional for a simple form builder, teams needing survey data routed into salesforce or a warehouse, organisations wanting research depth without enterprise experience-platform pricing. Of those, research questionnaires too conditional for a simple form builder and teams needing survey data routed into salesforce or a warehouse are not what Google Optimize is typically brought in for.
What can Alchemer do that Google Optimize cannot?
Alchemer covers Deep question logic, Wide question types, Workflow automation, Integrations. Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics.

Answered from the vendors’ own pages

Alchemer: What does Alchemer cost?

Tiered annual subscriptions published on the vendor site. Check current rates there.

Google Optimize: Is Google Optimize still available?

No. Google Optimize and Optimize 360 were discontinued as of September 30, 2023. Google recommends third-party A/B testing integrations such as AB Tasty, Optimizely, and VWO as replacements.

Source
Alchemer: Is Alchemer the same as SurveyGizmo?

Yes. SurveyGizmo was renamed Alchemer in 2020, which is why older reviews and documentation use the former name.

Alchemer: When is it worth more than a simple form builder?

When the questionnaire has real conditional logic, or when responses need to route into Salesforce or a data warehouse.

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Related pages

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