Mixpanelvs
Amplitude
Amplitude: Product analytics platform with similar event tracking and cohort analysis, focused on product teams.
Mixpanel
Product analytics that helps you convert, engage, and retain more users
As of 30 August 2026, Mixpanel has a free plan and paid plans start at $20/month. Mixpanel is a product analytics platform that helps teams build better products through data. Softwr lists it under Technology. Mixpanel is made by Mixpanel Inc, launched in 2009, available on Web, iOS, Android.
Overview
What Mixpanel does
Mixpanel is a product analytics platform that helps teams build better products through data. With Mixpanel, teams can analyze user behavior, measure engagement, and drive growth through data-driven insights.
What people use it for
- User behavior analysis
- Product optimization
- Conversion tracking
- Retention improvement
- Feature adoption
Related searches
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Mixpanel.
- Pricing can scale significantly at high volumes with expensive per-user rates
- Limited built-in data visualization options compared to some competitors
- Requires implementation expertise to properly instrument event tracking
Cross-shopped
What people choose instead of Mixpanel
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- MixpanelvsHeap
Heap: Digital analytics platform with automatic event capture and session replay capabilities.
- MixpanelvsPostHog
PostHog: Open source product analytics with built-in feature flags and experimentation, alternative to Mixpanel.
Capabilities
Features
Event analytics
User segmentation
Funnel analysis
Retention analysis
A/B testing
Predictive analytics
Custom dashboards
Real-time data
Segment
Integration with Segment
Amplitude
Integration with Amplitude
Braze
Integration with Braze
Intercom
Integration with Intercom
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
Is Mixpanel free?
Yes, Mixpanel offers a generous free plan with up to 20 million events per month, unlimited team members, core analytics reports, 10K session replays, and 12 months data retention. No credit card required.
SourceHow does Mixpanel pricing work?
Mixpanel pricing is based on Monthly Tracked Users (MTUs). The free tier includes core analytics. Growth tier starts at $20/month for up to 10,000 MTUs. Enterprise pricing is custom based on volume, retention, and contract terms.
SourceWhat are Mixpanel's core analytics features?
Mixpanel provides Insights for user behavior analysis, Funnels for conversion tracking, Flows for user journey visualization, and Retention analysis. All available on the free tier.
SourceDoes Mixpanel track page views or events?
Mixpanel tracks user actions and events rather than page views, providing a more granular understanding of user behavior. It offers a simple SDK compatible with major platforms including mobile.
SourceBehind it
Who makes Mixpanel
- Company
- Mixpanel Inc
- Based in
- San Francisco, CA
- Founders
- Suhail Doshi, Tim Trefren
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Where to go from Mixpanel
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Best Technology software for
Compare Mixpanel with
- Amplitude
- PostHog
- Heap
- Pendo
- Userpilot
- Segment
- RescueTime
- Canny
- Productboard
- Attio
- Jenkins
- Personetics
- Google Chrome
- Jira
- Mozilla Firefox
- Redis
- PostHog
- Pendo
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Softwr does not host reviews and shows no star rating for Mixpanel, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
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The digital analytics platform to understand your users
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