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Technology · head to head

Mixpanel vs Redis

Mixpanel logo

Mixpanel

Technology

Product analytics that helps you convert, engage, and retain more users

From
Free
Rated
-
Full reviewWebsite
Redis logo

Redis

Technology

The real-time data platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Mixpanel pricing can scale significantly at high volumes with expensive per-user rates; Redis licensing changed from BSD to AGPL in 2025, impacting open-source usage
  • They diverge on capability: Mixpanel covers Event analytics, Redis covers In-memory data store.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Mixpanel and Redis actually diverge.

Attributes where Mixpanel and Redis differ
AttributeMixpanelRedis
PlatformsWeb, Mobile, APIsLinux, macOS, Windows

Identical on both: starting price (Free), pricing model (Unknown), free tier (Yes), user rating (Not yet rated), category (Technology), founded (2009).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Mixpanel

  • Event analytics
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • A/B testing
  • Predictive analytics
  • Custom dashboards
  • Real-time data

Only in Redis

  • In-memory data store
  • Data structures
  • Pub/Sub messaging
  • Lua scripting
  • Transactions
  • Persistence options
  • Replication
  • Clustering

What people use each for

The jobs each tool is most often brought in to do.

Mixpanel

  • User behavior analysisnot Redis
  • Product optimizationnot Redis
  • Conversion trackingnot Redis
  • Retention improvementnot Redis
  • Feature adoptionnot Redis

Redis

  • Cachingnot Mixpanel
  • Session managementnot Mixpanel
  • Real-time analyticsnot Mixpanel
  • Message queuingnot Mixpanel
  • Leaderboardsnot Mixpanel

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Mixpanel

  • Pricing can scale significantly at high volumes with expensive per-user rates
  • Limited built-in data visualization options compared to some competitors
  • Requires implementation expertise to properly instrument event tracking

Redis

  • Licensing changed from BSD to AGPL in 2025, impacting open-source usage
  • All data must fit in memory, limiting scalability to available RAM
  • No built-in support for multi-tenancy
  • Limited transaction support compared to traditional databases

Pricing, plan by plan

Mixpanel

Free

No published plan breakdown. See the Mixpanel review.

Redis

Free

No published plan breakdown. See the Redis review.

Which should you pick?

Choose Mixpanel if

  • You need event analytics.
  • You want to start without paying.
  • You work on Web, Mobile, APIs.
  • You also want user segmentation.
Mixpanel review

Choose Redis if

  • You need in-memory data store.
  • You want to start without paying.
  • You work on Linux, macOS, Windows.
  • You also want data structures.
Redis review

Questions people ask

Is Mixpanel or Redis better?
Neither clearly leads. Mixpanel starts at Free and Redis at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Mixpanel or Redis?
Mixpanel starts at Free and Redis at Free.
Does Mixpanel or Redis run on more platforms?
Mixpanel runs on Web, Mobile, APIs. Redis runs on Linux, macOS, Windows.
Can I use Mixpanel for free?
Both have a free tier, so you can try either at no cost before committing.
What is Mixpanel best used for?
Mixpanel is most often used for user behavior analysis, product optimization, conversion tracking, retention improvement. Of those, user behavior analysis and product optimization are not what Redis is typically brought in for.
What can Mixpanel do that Redis cannot?
Mixpanel covers Event analytics, User segmentation, Funnel analysis, Retention analysis. Redis covers In-memory data store, Data structures, Pub/Sub messaging, Lua scripting.

Answered from the vendors’ own pages

Mixpanel: Is Mixpanel free?

Yes, Mixpanel offers a generous free plan with up to 20 million events per month, unlimited team members, core analytics reports, 10K session replays, and 12 months data retention. No credit card required.

Source
Redis: Is Redis open source?

Redis was open source under the BSD license since its inception in 2009 and has remained open source. However, in 2024-2025, Redis Labs changed licensing to source-available and AGPL, prompting the creation of Valkey, a BSD-licensed open-source fork.

Source
Mixpanel: How does Mixpanel pricing work?

Mixpanel pricing is based on Monthly Tracked Users (MTUs). The free tier includes core analytics. Growth tier starts at $20/month for up to 10,000 MTUs. Enterprise pricing is custom based on volume, retention, and contract terms.

Source
Redis: What is Redis used for?

Redis is an in-memory data structure store used primarily as a cache, database, and message broker. It provides high-speed data access for real-time applications, sessions, leaderboards, real-time analytics, and other use cases requiring fast data retrieval.

Source
Mixpanel: What are Mixpanel's core analytics features?

Mixpanel provides Insights for user behavior analysis, Funnels for conversion tracking, Flows for user journey visualization, and Retention analysis. All available on the free tier.

Source
Mixpanel: Does Mixpanel track page views or events?

Mixpanel tracks user actions and events rather than page views, providing a more granular understanding of user behavior. It offers a simple SDK compatible with major platforms including mobile.

Source
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