Heapvs
Mixpanel
Mixpanel: Product analytics platform with fast funnel analysis, user segmentation, and recent additions of session replay and heatmaps, similar to Heap.
Heap
Product analytics for the modern product team
As of 30 August 2026, Heap is free to use. Heap automatically captures every user action in your product and lets you analyze data without writing tracking code. Softwr lists it under Technology. Heap is made by Heap Inc, launched in 2013, available on Web, iOS, Android.
Overview
What Heap does
Heap automatically captures every user action in your product and lets you analyze data without writing tracking code. It provides complete, trustworthy data that helps product teams move fast and make better decisions.
What people use it for
- User behavior analysis
- Conversion optimization
- Product adoption
- Customer journey mapping
- A/B testing analysis
Related searches
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Heap.
- No built-in A/B testing or feature flags; requires integration with separate tools for experimentation
- Group analytics and advanced features require a sales conversation, not self-serve
- Cloud-only deployment; no self-hosted option for data security or compliance requirements
- Session replay lacks developer debugging tools compared to PostHog
- Pricing for Growth and Pro plans requires direct sales contact; no transparency on how pricing scales
Cross-shopped
What people choose instead of Heap
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- HeapvsAmplitude
Amplitude: Full-featured product analytics platform with precise event tracking, cohort analysis, and behavioral segmentation for data-mature teams.
- HeapvsPostHog
PostHog: Open-source product analytics with autocapture, session replay, feature flags, and self-hosting option, direct alternative to Heap with more developer tools.
- HeapvsCountly
Countly: Analytics platform offering autocapture and session replay with self-hosted and cloud options for product analytics.
Pricing
What Heap costs
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Free
Free
- Up to 10,000 monthly sessions
- Basic charts
- 6 months data history
- Single Sign-On (SSO)
Growth
On request
- Custom session pricing
- Sense AI assistant
- 12 months data history
- Basic support
Pro
On request
- Custom session pricing
- Account analytics
- Engagement matrix
- Report alerts
- Standard support
Premier
On request
- Custom session pricing
- Data warehouse integration
- Unlimited projects
- Advanced permissions
- Premium support and dedicated CSM
Capabilities
Features
Autocapture
Retroactive analytics
Session replay
Funnel analysis
User segmentation
Path analysis
Data science
Virtual events
Salesforce
Integration with Salesforce
Marketo
Integration with Marketo
HubSpot
Integration with HubSpot
Optimizely
Integration with Optimizely
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
What does Heap's autocapture feature do?
Heap's autocapture is a single code snippet that automatically captures every click, swipe, tap, pageview, and form fill on your website and apps without requiring manual event setup. Once installed, Heap captures the entire digital experience of every user on every platform with no ongoing engineering maintenance needed.
SourceWhat are Heap's pricing plans and how much do they cost?
Heap offers a Free plan for up to 10,000 monthly sessions. Growth, Pro, and Premier plans use custom session-based pricing that requires contacting sales for a quote. Free includes basic charts and 6 months data history. Growth adds the Sense AI assistant. Pro adds account analytics. Premier adds data warehouse integration and dedicated customer success management.
SourceDoes Heap include session replay and A/B testing?
Heap includes integrated session replay showing exactly what users did on your site. However, Heap does not include built-in A/B testing or feature flags. Teams requiring these capabilities must use separate tools or integrate with third-party platforms.
SourceWhat integrations does Heap support?
Heap supports over 100 integrations connecting to business tools including marketing platforms, CRMs, and data warehouses. This allows insights to reach relevant teams and ensures data flows to other business systems automatically.
SourceDoes Heap offer self-hosting or is it cloud-only?
Heap is cloud-only and does not offer self-hosted options. Organizations requiring on-premises deployment should consider alternatives like PostHog which supports self-hosting alongside its cloud product.
SourceWhat is Sense and how does it help with analytics?
Sense Chat is Heap's AI assistant that enables users to access analytics without extensive technical knowledge. It allows teams to ask questions about user behavior and get answers directly without lengthy onboarding or technical expertise, making insights more accessible to non-technical stakeholders.
SourceBehind it
Who makes Heap
- Company
- Heap Inc
- Based in
- San Francisco, CA
Keep looking
Where to go from Heap
- Heap alternativesEvery product people weigh against it
- Heap pricingPlans, floors and what the tiers exclude
- Heap badgesWhich rules it meets, and the figure behind each
- All Technology softwareThe full category
- Best Technology softwareThe shortlist, and how it was cut
Best Technology software for
Compare Heap with
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Softwr does not host reviews and shows no star rating for Heap, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
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