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Segment

Customer data platform that unifies your data

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Overview

What Segment does

Segment is a customer data platform (CDP) that helps you collect, clean, and control your customer data. With Segment, you can collect data from every customer touchpoint, then send it to the tools your teams use every day.

What people use it for

  • Customer data unification
  • Marketing attribution
  • Product analytics
  • Data governance
  • Personalization

Related searches

The honest half

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Segment.

  • Pricing is not transparent; requires sales contact for quotes
  • No lower-tier option for small businesses without contacting sales
  • Custom pricing can be expensive for mid-market companies
  • Now owned by Twilio, which affects long-term independence and focus

Cross-shopped

What people choose instead of Segment

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

  • Segment logo
    Segment    vs
    RudderStack logo
    RudderStack

    RudderStack: Open-source CDP alternative with similar data collection and routing capabilities

Capabilities

Features

  • Data collection

    Data collection capability

  • Data routing

    Data routing capability

  • Data warehouse

    Data warehouse capability

  • Identity resolution

    Identity resolution capability

  • Protocols

    Protocols capability

  • Privacy portal

    Privacy portal capability

  • Functions

    Functions capability

  • Replay

    Replay capability

  • 300+ destinations including

    Integration with 300+ destinations including

  • Google Analytics

    Integration with Google Analytics

  • Mixpanel

    Integration with Mixpanel

  • Salesforce

    Integration with Salesforce

Answered, with sources

Questions people ask

Each answer names the page it came from, so you can check it rather than take our word for it.

Does Segment have a free plan?

Segment uses a freemium model with 10K users included free. Additional users require paid plans based on monthly active users (MTUs), calculated as monthly active users plus anonymous visitors per month.

Source
What is Segment's pricing based on?

Segment pricing is based on monthly active users (MTU), which equals your monthly active users plus anonymous visitors. Pricing is customized; contact sales for specific quotes.

Source
What is the difference between Customer Data Pipeline and Customer Data Platform?

Pipeline (Business) focuses on data collection and delivery to 700+ destinations. CDP includes Pipeline plus Unify for unified profiles and Engage for audience orchestration with AI capabilities.

Source
How many integrations does Segment have?

Segment connects to over 700 destinations, allowing data to be sent to analytics platforms, data warehouses, CRMs, and other business tools.

Source
Does Segment have SSO and HIPAA compliance?

Yes. Both Pipeline and CDP tiers offer multi-factor authentication, single sign-on (SSO), and HIPAA eligibility for healthcare organizations.

Source

Behind it

Who makes Segment

Company
Twilio Inc
Based in
San Francisco, CA
Founders
Peter Reinhardt, Ilya Volodarsky, Milin Gupta

Timeline

Segment over time

  1. Acquisition2020-11-02$3.2bn

    Acquired by Twilio for $3.2B in Twilio stock

    Source
  2. Founded2011-01-01

    Segment founded by Peter Reinhardt, Ilya Volodarsky, and Milin Gupta

    Source
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Softwr does not host reviews and shows no star rating for Segment, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

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