Software · head to head
Mixpanel vs Userpilot
Mixpanel
Software
Product analytics that helps you convert, engage, and retain more users
- From
- Free
- Rated
- -
The short version
- Each has a real cost: Mixpanel pricing can scale significantly at high volumes with expensive per-user rates; Userpilot starter tier limited to 2,000 monthly active users; even small-to-medium products may require Growth tier
Where they differ
Only the attributes on which Mixpanel and Userpilot actually diverge.
Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Mixpanel
- Event analytics
- User segmentation
- Funnel analysis
- Retention analysis
- A/B testing
- Predictive analytics
- Custom dashboards
- Real-time data
Only in Userpilot
Nothing recorded that Mixpanel does not also cover.
What people use each for
The jobs each tool is most often brought in to do.
Mixpanel
- User behavior analysisnot Userpilot
- Product optimizationnot Userpilot
- Conversion trackingnot Userpilot
- Retention improvementnot Userpilot
- Feature adoptionnot Userpilot
Userpilot
- SaaS companies optimising user onboarding and activationnot Mixpanel
- Product teams collecting user feedback and identifying churn drivers via session replaynot Mixpanel
- Customer success teams using in-app guides and contextual helpnot Mixpanel
- Growth teams orchestrating multi-channel campaigns across email and in-appnot Mixpanel
- Product managers measuring adoption and engagement across user cohortsnot Mixpanel
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Mixpanel
- Pricing can scale significantly at high volumes with expensive per-user rates
- Limited built-in data visualization options compared to some competitors
- Requires implementation expertise to properly instrument event tracking
Userpilot
- Starter tier limited to 2,000 monthly active users; even small-to-medium products may require Growth tier
- Large price jump from Starter ($299/mo) to Growth ($849/mo), nearly 3x increase
- Growth tier scales to 100,000 MAU but does not publish pricing for higher volumes, requiring Enterprise negotiation
- Session replay and mobile engagement are optional add-ons in Growth tier, not included in base pricing
- Enterprise pricing not published; custom negotiations required for large-scale deployments
Pricing, plan by plan
Mixpanel
FreeNo published plan breakdown. See the Mixpanel review.
Userpilot
Free- Starter$299/month
- Up to 2,000 monthly active users
- In-app engagement
- User segmentation
- Growth$849/month (marked 'Most Popular')
- 2,000 to 100,000 monthly active users
- All Starter features
- Advanced product analytics
- Enterprise$null/variable
- Custom monthly active user levels
- All Growth features
- Premium integrations
Which should you pick?
Choose Mixpanel if
- You need event analytics.
- You want to start without paying.
- You work on Web, Mobile, APIs.
- You also want user segmentation.
Choose Userpilot if
- You want to start without paying.
- You work on Web, iOS, Android, API.
Questions people ask
- Is Mixpanel or Userpilot better?
- Neither clearly leads. Mixpanel starts at Free and Userpilot at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Mixpanel or Userpilot?
- Mixpanel starts at Free and Userpilot at Free.
- Does Mixpanel or Userpilot run on more platforms?
- Mixpanel runs on Web, Mobile, APIs. Userpilot runs on Web, iOS, Android, API.
- Can I use Mixpanel for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Mixpanel best used for?
- Mixpanel is most often used for user behavior analysis, product optimization, conversion tracking, retention improvement. Of those, user behavior analysis and product optimization are not what Userpilot is typically brought in for.
- What can Mixpanel do that Userpilot cannot?
- Mixpanel covers Event analytics, User segmentation, Funnel analysis, Retention analysis.
Answered from the vendors’ own pages
Mixpanel: Is Mixpanel free?
Yes, Mixpanel offers a generous free plan with up to 20 million events per month, unlimited team members, core analytics reports, 10K session replays, and 12 months data retention. No credit card required.
SourceUserpilot: What is included in the free trial?
Userpilot offers a free 14-day trial without requiring a credit card, providing full access to the Starter tier features.
SourceMixpanel: How does Mixpanel pricing work?
Mixpanel pricing is based on Monthly Tracked Users (MTUs). The free tier includes core analytics. Growth tier starts at $20/month for up to 10,000 MTUs. Enterprise pricing is custom based on volume, retention, and contract terms.
SourceUserpilot: Does Userpilot include session replay?
Session replay is available in the Growth tier as an optional add-on for watching real user sessions and identifying friction points.
SourceMixpanel: What are Mixpanel's core analytics features?
Mixpanel provides Insights for user behavior analysis, Funnels for conversion tracking, Flows for user journey visualization, and Retention analysis. All available on the free tier.
SourceUserpilot: What integrations does Userpilot support?
Userpilot integrates with HubSpot, Salesforce, Segment, Google Analytics, Amplitude, Mixpanel, Heap, Zendesk, Intercom and Google Tag Manager. Additional integrations can be requested.
SourceMixpanel: Does Mixpanel track page views or events?
Mixpanel tracks user actions and events rather than page views, providing a more granular understanding of user behavior. It offers a simple SDK compatible with major platforms including mobile.
Source