Marketing · pricing
Instapage pricing
Instapage publishes 3 tiers. Below is each one, what it adds over the tier beneath it, and where the ladder stops being worth climbing for most people.
As of 29 August 2026, Instapage pricing is free, then $99/month across 3 published tiers. Figures are the vendor's list prices as recorded on this page's last check; the vendor's site is the final word.
- Entry price
- Free, then $99/month
- Model
- Subscription
- Tiers
- 3
- Free tier
- Yes
Instapage plans, side by side
Every published tier in ascending order of price, with the number of features each one lists. An absence here means the record does not itemise it, not that the tier lacks it.
| Plan | Price | Features listed | Step up from the tier below |
|---|---|---|---|
| Create | $99/month | 6 | Entry tier |
| Optimize | $159/month (30k visitors) or $199/mo (50k visitors) | 7 | +$60/month (30k visitors) or $199/mo (50k visitors), 7 more features |
| Convert | On request | 7 | Priced on request |
What each tier adds
The set difference between each tier's feature list and the one beneath it. Where a tier lists nothing new, the vendor has either stopped repeating the inherited list or the tier raises limits rather than adding capability, the record does not distinguish the two, so this page does not either.
Create
$99/monthThe entry tier. It covers 15,000 monthly unique visitors, drag-and-drop builder, ai content generation, forms and popups, email management, unlimited pages and conversions.
Optimize
$159/month (30k visitors) or $199/mo (50k visitors)Over Create, this tier adds:
- 30,000 or 50,000 monthly unique visitors
- All Create features
- Server-side A/B testing
- AI experiments
- Multi-step forms
- Dynamic text replacement
- AdMap
Convert
On requestOver Optimize, this tier adds:
- Custom monthly unique visitors
- All Optimize features
- Enterprise security
- Ad-to-page personalization
- Global elements
- Heatmaps
- Dedicated customer success manager
How that compares in Marketing
Too few marketing tools in this directory publish a starting price to quote a meaningful median, so the table below is a like-for-like list rather than a ranking.
| Tool | Entry price | Model | Rated | Head to head |
|---|---|---|---|---|
| Instapage (this page) | Free, then $99/month | subscription | - | |
| Zoho Marketing Automation | $19/month | Per month by contact count | - | vs Instapage |
| Onclusive | On request | quote | - | vs Instapage |
| Roxhill | On request | quote | - | vs Instapage |
| Bloomreach | On request | quote | - | vs Instapage |
| Invoca | On request | quote | - | vs Instapage |
| Insider | On request | quote | - | vs Instapage |
Ratings are aggregated from third-party sources and imported with each catalogue entry, they are not reviews hosted on Softwr. How each figure is used is set out on the Instapage badges page.
Before you pay for Instapage
Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.
What it can tell you is the shape of the ladder: 3 tiers between $99/month and On request, with the jump itemised above. Because there is a free tier, the cheapest way to answer the rest is to use it before paying anything.
Instapage runs on web, mobile, api. The full record is on the Instapage review, and the rest of the category is under best marketing tools.
Instapage pricing questions
- How much does Instapage cost?
- Instapage publishes 3 tiers, from $99/month for Create up to On request for Convert. The entry tier costs nothing.
- Does Instapage have a free plan?
- Yes, Instapage is recorded as subscription, so it can be used without paying.
- What is the difference between Create and Optimize on Instapage?
- Optimize costs $159/month (30k visitors) or $199/mo (50k visitors) against $99/month, and adds 30,000 or 50,000 monthly unique visitors, all create features, server-side a/b testing, ai experiments.
- Is the Convert plan on Instapage worth it?
- That depends entirely on whether you need what it adds, which on the published record is custom monthly unique visitors, all optimize features, enterprise security, ad-to-page personalization. It costs On request against $99/month for Create. Softwr has not used either tier, so this page can tell you what changes, not whether it is worth the difference to you.
- What am I actually paying for with Instapage?
- The record we hold does not itemise what each tier includes beyond the plan names and prices. The Instapage review carries whatever feature detail is available.
- Does Instapage charge per user?
- The record carries a price and a billing period for each of its 3 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
- Are these Instapage prices current?
- They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
- What should I compare Instapage against before paying?
- The closest marketing tools in this directory are Zoho Marketing Automation, Onclusive, Roxhill, Bloomreach. Each has a side-by-side comparison with Instapage covering price, platforms and features.