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Marketing · head to head

Instapage vs Roxhill

Instapage logo

Instapage

Marketing

Enterprise landing page platform with AI and experimentation.

From
Free
Rated
-
Full reviewWebsite
Roxhill logo

Roxhill

Marketing

UK-focused journalist database and media monitoring, founder-owned and annual only

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Instapage has a free tier, so it costs nothing to try first.
  • Each has a real cost: Instapage create tier limited to 15,000 monthly unique visitors; scaling requires upgrading to Optimize tier; Roxhill the database is UK-centric by reviewers’ own account, with weak US, Australian and broader Asian journalist coverage, so any multi-market programme needs a second vendor and the single-vendor cost case disappears.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Instapage and Roxhill actually diverge.

Attributes where Instapage and Roxhill differ
AttributeInstapageRoxhill
Starting priceFreeOn request
Pricing modelsubscriptionquote
Free tierYesNo
PlatformsWeb, Mobile, APIWeb, iOS, Android

Identical on both: user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Instapage

Nothing recorded that Roxhill does not also cover.

Only in Roxhill

  • Journalist database
  • Journalist profiles
  • Media lists and distribution
  • Media requests and alerts
  • Media monitoring
  • Bespoke newsletters
  • Historical search
  • Journalist Assistant

What people use each for

The jobs each tool is most often brought in to do.

Instapage

  • Enterprise marketing teams running large-scale ad campaigns requiring detailed analyticsnot Roxhill
  • SaaS companies optimising customer acquisition landing pagesnot Roxhill
  • Marketing agencies managing multiple client campaignsnot Roxhill
  • Teams requiring server-side A/B testing and AI-driven experimentationnot Roxhill
  • Organisations requiring deep personalisation and heatmap analyticsnot Roxhill

Roxhill

  • A UK in-house press office that needs journalist contacts with current pitching preferences rather than a scraped byline list.not Instapage
  • An agency tracking forward features across UK trade and consumer titles to place clients into planned coverage months ahead.not Instapage
  • A communications team monitoring named spokespeople and measuring their share of voice against competitors in UK media.not Instapage
  • A UK public sector body procuring through G-Cloud that needs EEA-hosted media monitoring with a published framework price band.not Instapage

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Instapage

  • Create tier limited to 15,000 monthly unique visitors; scaling requires upgrading to Optimize tier
  • Optimize tier offers only 30,000 or 50,000 visitor tiers, requiring Convert (custom pricing) for higher volumes
  • Pricing significantly higher than competitor Leadpages, which offers unlimited traffic starting at $99/month
  • Advanced personalisation and heatmaps only available in Convert (enterprise) tier
  • Annual billing required for 20% savings; monthly billing incurs full price

Roxhill

  • The database is UK-centric by reviewers’ own account, with weak US, Australian and broader Asian journalist coverage, so any multi-market programme needs a second vendor and the single-vendor cost case disappears.
  • Contact records go stale: reviewers report old email addresses and phone numbers, distribution bounces, and there is no self-serve verification step before you send.
  • At roughly 200,000 to 300,000 journalists it is far smaller than the million-plus figures Cision and Prowly claim, with repeated complaints about thin trade, academic and journal coverage.
  • Selling is annual only with no monthly plan and a trial functionally restricted to around two weeks, so you cannot genuinely pilot before a twelve-month commitment, which is a poor fit for project or retainer agency work.
  • Licence bands are 1, 3 and 5 seats, and extra logins, workspaces, smart folders, historical search, share of voice and the spokespeople platform are all chargeable add-ons, so a team of eight to fifteen pays well above any headline band.
  • Search behaviour is described as counter-intuitive and sometimes returns implausibly few results, which means a null result cannot be trusted and lists need manual cross-checking.
  • Monitoring accuracy takes time to settle after switching, so coverage is missed in the first weeks after a cutover, which is a real gap risk if you time the migration badly.

Pricing, plan by plan

Instapage

Free
  • Create$99/month
    • 15,000 monthly unique visitors
    • Drag-and-drop builder
    • AI content generation
  • Optimize$159/month (30k visitors) or $199/mo (50k visitors)
    • 30,000 or 50,000 monthly unique visitors
    • All Create features
    • Server-side A/B testing
  • Convert$undefined/month
    • Custom monthly unique visitors
    • All Optimize features
    • Enterprise security

Roxhill

On request
  • Core$undefined/year
    • 1 licence
    • Standard database access
    • Journalist Assistant
  • Boutique$undefined/year
    • 3 licences
    • Adds press release distribution
    • 3 workspaces, 6 smart folders, 10 spokespeople, 3 newsletters
  • Enterprise$undefined/year
    • 5 licences
    • 5 workspaces, 10 smart folders, 5 newsletters
    • Spokespeople platform
  • Premium$undefined/year
    • Everything in Enterprise
    • Insights analysis and bespoke reporting
    • Competitor share of voice

Which should you pick?

Choose Instapage if

  • You want to start without paying.
  • You work on Web, Mobile, API.
Instapage review

Choose Roxhill if

  • You need journalist database.
  • You work on Web, iOS, Android.
  • You also want journalist profiles.
Roxhill review

Questions people ask

Is Instapage or Roxhill better?
Neither clearly leads. Instapage starts at Free and Roxhill at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Instapage or Roxhill?
Instapage has a free tier; the other does not. Paid plans start at Free for Instapage and On request for Roxhill.
Does Instapage or Roxhill run on more platforms?
Instapage runs on Web, Mobile, API. Roxhill runs on Web, iOS, Android.
Can I use Instapage for free?
Yes. Instapage has a free tier, so you can try it without paying. Roxhill starts at On request.
What is Instapage best used for?
Instapage is most often used for enterprise marketing teams running large-scale ad campaigns requiring detailed analytics, saas companies optimising customer acquisition landing pages, marketing agencies managing multiple client campaigns, teams requiring server-side a/b testing and ai-driven experimentation. Of those, enterprise marketing teams running large-scale ad campaigns requiring detailed analytics and saas companies optimising customer acquisition landing pages are not what Roxhill is typically brought in for.
What can Instapage do that Roxhill cannot?
Roxhill covers Journalist database, Journalist profiles, Media lists and distribution, Media requests and alerts.

Answered from the vendors’ own pages

Instapage: Does Instapage include A/B testing?

Yes. The Optimize and Convert plans include server-side A/B testing on both standard and AMP pages, plus AI experiments that automatically route traffic to higher-performing variants.

Source
Roxhill: How much does Roxhill cost?

Not published on the vendor site, but the UK G-Cloud 14 listing discloses £6,450 to £25,000 per instance per year. Use that as your anchor.

Instapage: How many integrations does Instapage support?

Instapage integrates with 120+ third-party applications including Salesforce, HubSpot, Shopify and others.

Source
Roxhill: Is Roxhill owned by Cision or Access Intelligence?

No. Companies House shows a single individual holding over 75% of shares and no corporate PSC. It is founder-controlled and unfunded. Note the founder previously sold Gorkana to Cision, so ask for a change-of-control clause.

Instapage: Is there a free trial?

Yes. Instapage offers a 14-day free trial with no credit card required for Create and Optimize plans.

Source
Roxhill: Is it usable for US or APAC media relations?

Not well. Reviewers describe US, Australian and Asian coverage as materially weaker than UK. Budget for a second database.

Roxhill: Can I buy monthly?

No. Contracts are annual, sales-gated, with a trial of around two weeks.

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