Software · head to head
Whatagraph vs Northbeam
The short version
- Only Whatagraph has a free tier, so it costs nothing to try first.
- Each has a real cost: Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown; Northbeam limited creative-level reporting focused on campaign and ad set rather than individual ad performance
- They diverge on capability: Whatagraph covers Automated reporting, Northbeam covers Cross-platform attribution.
Where they differ
Only the attributes on which Whatagraph and Northbeam actually diverge.
| Attribute | Whatagraph | Northbeam |
|---|---|---|
| Starting price | Free | $1500/month |
| Pricing model | subscription | Unknown |
| Free tier | Yes | No |
| Platforms | Web, Mobile, Api | Web, API |
| Founded | 2016 | 2020 |
Identical on both: user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Whatagraph
- Automated reporting
- Multi-channel integration
- Custom dashboards
- Data visualization
- PDF reports
- Real-time updates
- Historical tracking
- Anomaly detection
Only in Northbeam
- Cross-platform attribution
- Media mix modeling
- Creative analytics
- Real-time dashboards
- Incrementality testing
- Customer journey
- Cohort analysis
- LTV predictions
Both cover
- Google Ads
- Facebook Ads
- Shopify
- Data encryption
What people use each for
The jobs each tool is most often brought in to do.
Whatagraph
- Automated client marketing reports for agenciesnot Northbeam
- Blending data from multiple ad platforms into one dashboardnot Northbeam
- White-labelled reporting under an agency's own brandingnot Northbeam
Northbeam
- Marketing attributionnot Whatagraph
- Media optimizationnot Whatagraph
- Creative testingnot Whatagraph
- Budget allocationnot Whatagraph
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Whatagraph
- The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
- Only two plans exist and the Prime plan is custom priced with no published rate
- Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
- Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
- Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
- Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
- The free trial is 14 days
Northbeam
- Limited creative-level reporting focused on campaign and ad set rather than individual ad performance
- Lack of transparency in attribution modeling methodology and how credit is assigned
- Pageview-based pricing that can scale faster than perceived value for high-traffic, lower-conversion brands
- Slower reporting cadence limits real-time feedback for teams requiring immediate performance data
Pricing, plan by plan
Whatagraph
Free- FreeFree
- Up to 3 data sources
- Basic dashboards
- Daily updates
- Starter$99/month
- Up to 10 data sources
- Advanced dashboards
- Hourly updates
- Professional$299/month
- Unlimited data sources
- Real-time updates
- White-label
Northbeam
$1500/month- Starter$1500/month
- Multi-touch attribution
- Media mix modeling
- Up to 1M monthly pageviews
- Professional$2500/month
- All Starter features
- Creative analytics
- Export API access
Which should you pick?
Choose Whatagraph if
- You need automated reporting.
- You want to start without paying.
- You work on Web, Mobile, Api.
- You also want multi-channel integration.
Choose Northbeam if
- You need cross-platform attribution.
- You work on Web, API.
- You also want media mix modeling.
Questions people ask
- Is Whatagraph or Northbeam better?
- Neither clearly leads. Whatagraph starts at Free and Northbeam at $1500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Whatagraph or Northbeam?
- Whatagraph has a free tier; the other does not. Paid plans start at Free for Whatagraph and $1500/month for Northbeam.
- Does Whatagraph or Northbeam run on more platforms?
- Whatagraph runs on Web, Mobile, Api. Northbeam runs on Web, API.
- Can I use Whatagraph for free?
- Yes. Whatagraph has a free tier, so you can try it without paying. Northbeam starts at $1500/month.
- What is Whatagraph best used for?
- Whatagraph is most often used for automated client marketing reports for agencies, blending data from multiple ad platforms into one dashboard, white-labelled reporting under an agency's own branding. Of those, automated client marketing reports for agencies and blending data from multiple ad platforms into one dashboard are not what Northbeam is typically brought in for.
- What can Whatagraph do that Northbeam cannot?
- Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization. Northbeam covers Cross-platform attribution, Media mix modeling, Creative analytics, Real-time dashboards. Both handle Google Ads, Facebook Ads, Shopify, Data encryption.
Answered from the vendors’ own pages
Northbeam: How is Northbeam priced?
Northbeam offers three tiers: Starter ($1,500/month), Professional ($2,500/month), and Enterprise (custom quote). Pricing is based on monthly pageviews and refreshed data frequency. There are no setup fees, free plan, or free trial.
SourceNorthbeam: What platforms does Northbeam integrate with?
Northbeam integrates with Shopify, Meta Ads, Google Ads, TikTok, Pinterest, Snapchat, YouTube, Klaviyo, Recharge, and others. It pushes attribution data to Meta CAPI, Google Conversion API, GA4, and TikTok Events API.
SourceNorthbeam: What does Northbeam measure?
Northbeam uses multi-touch attribution (MTA), media mix modeling (MMM), and Northbeam Apex to measure how paid media spend translates to revenue. Apex sends attribution data directly back to ad platforms for algorithm optimization.
SourceNorthbeam: Who should use Northbeam?
Northbeam is ideal for intermediate to advanced ecommerce operators at Shopify-based DTC brands generating $1M+ annual revenue and spending at least $1.5M yearly on paid media across multiple channels.
SourceNorthbeam: What are Northbeam's main limitations?
Key limitations include a steep learning curve and complex interface, shallow creative-level reporting, lack of model transparency, pricing that can scale faster than value for high-traffic brands, and slower reporting cadence compared to real-time dashboards.
Source