Influencer Marketing · head to head
Upfluence vs Afluencer
Upfluence
Influencer Marketing
Turn your customers into brand ambassadors
- From
- $478/month
- Rated
- -
Afluencer
Influencer Marketing
Blockchain-powered influencer marketing network
- From
- Free
- Rated
- -
The short version
- Only Afluencer has a free tier, so it costs nothing to try first.
- Each has a real cost: Upfluence pricing is by custom quote only, with no rate, no entry price and no seat cost published; Afluencer the brand plans jump from free straight to $649 a month, with no tier between the marketplace listing and Standard
- They diverge on capability: Upfluence covers Influencer discovery, Afluencer covers Creator discovery.
Where they differ
Only the attributes on which Upfluence and Afluencer actually diverge.
Identical on both: pricing model (subscription), user rating (Not yet rated), category (Influencer Marketing).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Upfluence
- Influencer discovery
- Customer identification
- Affiliate management
- Promo code tracking
- Campaign automation
- Social commerce
- Email outreach
- Shopify
Only in Afluencer
- Creator discovery
- Smart contracts
- Blockchain payments
- Campaign management
- Portfolio management
- Content rights tracking
- Ethereum
- Polygon
Both cover
- Performance analytics
- TikTok
- YouTube
- Cloud deployment
What people use each for
The jobs each tool is most often brought in to do.
Upfluence
- Finding creators across a large influencer databasenot Afluencer
- Running creator campaigns tied to an ecommerce storenot Afluencer
- Automating creator payments and affiliate trackingnot Afluencer
Afluencer
- Brands posting collaboration briefs to find creatorsnot Upfluence
- Outreach to influencers at volume on the paid tiersnot Upfluence
- Managing product send-outs and creator paymentsnot Upfluence
- Creators applying to brand collaborationsnot Upfluence
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Upfluence
- Pricing is by custom quote only, with no rate, no entry price and no seat cost published
- Annual contracts carry a 12 month minimum commitment
- A free trial is only offered after an initial consultation call with sales
Afluencer
- The brand plans jump from free straight to $649 a month, with no tier between the marketplace listing and Standard
- Standard is metered at 1,000 outreach messages a month and Pro at 5,000
- The Pro plan at $1,049 a month is sold with 3 or more seats
- Creators are metered too, at 90 application credits a month on the $29 Macro plan and 150 on the $79 Mega plan
Pricing, plan by plan
Upfluence
$478/month- Growth$478/month
- Influencer discovery
- Basic CRM
- Campaign management
- Scale$1078/month
- E-commerce integrations
- Affiliate tracking
- Promo codes
- Enterprise$undefined/month
- Custom solutions
- API access
- White-label options
Afluencer
Free- CreatorFree
- Profile creation
- Campaign access
- Smart contract payments
- Brand$99/month
- Campaign creation
- Creator search
- Analytics dashboard
Which should you pick?
Choose Upfluence if
- You need influencer discovery.
- You work on Web, Chrome-extension, Api.
- You also want customer identification.
Choose Afluencer if
- You need creator discovery.
- You want to start without paying.
- You work on Web, Api.
- You also want smart contracts.
Questions people ask
- Is Upfluence or Afluencer better?
- Neither clearly leads. Upfluence starts at $478/month and Afluencer at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Upfluence or Afluencer?
- Afluencer has a free tier; the other does not. Paid plans start at $478/month for Upfluence and Free for Afluencer.
- Does Upfluence or Afluencer run on more platforms?
- Upfluence runs on Web, Chrome-extension, Api. Afluencer runs on Web, Api.
- Can I use Afluencer for free?
- Yes. Afluencer has a free tier, so you can try it without paying. Upfluence starts at $478/month.
- What is Upfluence best used for?
- Upfluence is most often used for finding creators across a large influencer database, running creator campaigns tied to an ecommerce store, automating creator payments and affiliate tracking. Of those, finding creators across a large influencer database and running creator campaigns tied to an ecommerce store are not what Afluencer is typically brought in for.
- What can Upfluence do that Afluencer cannot?
- Upfluence covers Influencer discovery, Customer identification, Affiliate management, Promo code tracking. Afluencer covers Creator discovery, Smart contracts, Blockchain payments, Campaign management. Both handle Performance analytics, Instagram, TikTok, YouTube.