Softwr

Influencer Marketing · head to head

Afluencer vs Dovetale

Afluencer logo

Afluencer

Influencer Marketing

Blockchain-powered influencer marketing network

From
Free
Rated
-
Dovetale logo

Dovetale

Influencer Marketing

Influencer marketing made simple for Shopify

From
Free
Rated
-

The short version

  • Each has a real cost: Afluencer the brand plans jump from free straight to $649 a month, with no tier between the marketplace listing and Standard; Dovetale before its acquisition by Shopify (now sold as Shopify Collabs), Dovetale's Starter plan was $99 USD per month for only 3 users, and jumping to 10 users required the Pro plan at $499 USD per month, a five-fold price increase for roughly triple the seats (archived pricing page, 7 August 2020)
  • They diverge on capability: Afluencer covers Smart contracts, Dovetale covers Application management.

Where they differ

Only the attributes on which Afluencer and Dovetale actually diverge.

Attributes where Afluencer and Dovetale differ
AttributeAfluencerDovetale
Pricing modelsubscriptionfreemium
PlatformsWeb, ApiWeb
Founded20212006

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Afluencer

  • Smart contracts
  • Blockchain payments
  • Campaign management
  • Portfolio management
  • Content rights tracking
  • Ethereum
  • Polygon
  • Blockchain

Only in Dovetale

  • Application management
  • Gift tracking
  • Affiliate links
  • Commission tracking
  • Direct messaging
  • Shopify integration
  • Shopify
  • Shopify security

Both cover

  • Creator discovery
  • Performance analytics
  • Instagram
  • TikTok
  • YouTube
  • Cloud deployment
  • Web support
  • English language support

What people use each for

The jobs each tool is most often brought in to do.

Afluencer

  • Brands posting collaboration briefs to find creatorsnot Dovetale
  • Outreach to influencers at volume on the paid tiersnot Dovetale
  • Managing product send-outs and creator paymentsnot Dovetale
  • Creators applying to brand collaborationsnot Dovetale

Dovetale

  • Creator partnershipsnot Afluencer
  • Product giftingnot Afluencer
  • Affiliate programsnot Afluencer
  • Ambassador programsnot Afluencer

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Afluencer

  • The brand plans jump from free straight to $649 a month, with no tier between the marketplace listing and Standard
  • Standard is metered at 1,000 outreach messages a month and Pro at 5,000
  • The Pro plan at $1,049 a month is sold with 3 or more seats
  • Creators are metered too, at 90 application credits a month on the $29 Macro plan and 150 on the $79 Mega plan

Dovetale

  • Before its acquisition by Shopify (now sold as Shopify Collabs), Dovetale's Starter plan was $99 USD per month for only 3 users, and jumping to 10 users required the Pro plan at $499 USD per month, a five-fold price increase for roughly triple the seats (archived pricing page, 7 August 2020)

Pricing, plan by plan

Afluencer

Free
  • CreatorFree
    • Profile creation
    • Campaign access
    • Smart contract payments
  • Brand$99/month
    • Campaign creation
    • Creator search
    • Analytics dashboard

Dovetale

Free
  • FreeFree
    • Creator discovery
    • Application forms
    • Basic analytics
  • Premium$99/month
    • Advanced search
    • Affiliate management
    • Commission tracking

Which should you pick?

Choose Afluencer if

  • You need smart contracts.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want blockchain payments.

Choose Dovetale if

  • You need application management.
  • You want to start without paying.
  • You also want gift tracking.

Questions people ask

Is Afluencer or Dovetale better?
Neither clearly leads. Afluencer starts at Free and Dovetale at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Afluencer or Dovetale?
Afluencer starts at Free and Dovetale at Free.
Does Afluencer or Dovetale run on more platforms?
Afluencer runs on Web, Api. Dovetale runs on Web.
Can I use Afluencer for free?
Both have a free tier, so you can try either at no cost before committing.
What is Afluencer best used for?
Afluencer is most often used for brands posting collaboration briefs to find creators, outreach to influencers at volume on the paid tiers, managing product send-outs and creator payments, creators applying to brand collaborations. Of those, brands posting collaboration briefs to find creators and outreach to influencers at volume on the paid tiers are not what Dovetale is typically brought in for.
What can Afluencer do that Dovetale cannot?
Afluencer covers Smart contracts, Blockchain payments, Campaign management, Portfolio management. Dovetale covers Application management, Gift tracking, Affiliate links, Commission tracking. Both handle Creator discovery, Performance analytics, Instagram, TikTok.

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