CRM · head to head
Twenty vs HubSpot
The short version
- Each has a real cost: Twenty requires technical expertise to customize and maintain compared to no-code CRM platforms; HubSpot free tier limited to 2 users and 1,000 contacts; severely restricts growing teams
- They diverge on capability: Twenty covers Open-Source Framework, HubSpot covers CRM.
Where they differ
Only the attributes on which Twenty and HubSpot actually diverge.
Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (CRM).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Twenty
- Open-Source Framework
- Custom Database Objects
- Multiple View Types
- AI Integration
- Workflow Engine
- Data Migration
- API Access
- Multi-Language Support
Only in HubSpot
- CRM
- Email marketing
- Marketing automation
- Sales pipeline
- Customer service
- Content management
- Analytics
- Social media
What people use each for
The jobs each tool is most often brought in to do.
Twenty
- Building custom CRM solutions for complex business processesnot HubSpot
- Migrating from Salesforce or HubSpot while maintaining data ownershipnot HubSpot
- Technical teams needing TypeScript-based customizationnot HubSpot
- Organizations requiring self-hosted or air-gapped deploymentsnot HubSpot
- Enterprises combining CRM with AI-powered workflowsnot HubSpot
HubSpot
- Small businesses and startups using CRM, email marketing, sales pipeline, and customer service in single platformnot Twenty
- Organisations requiring integration with 2,000+ third-party applicationsnot Twenty
- Teams leveraging AI agents for prospecting, service automation, and data analysisnot Twenty
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Twenty
- Requires technical expertise to customize and maintain compared to no-code CRM platforms
- Self-hosting increases operational overhead and infrastructure costs
- Limited ecosystem of pre-built integrations compared to Salesforce
- Smaller community and third-party extension library than established CRMs
- Enterprise plan requires custom negotiation with no transparent pricing
HubSpot
- Free tier limited to 2 users and 1,000 contacts; severely restricts growing teams
- Many advanced features (automation workflows, custom objects, advanced reporting) gated to paid tiers
- Starter plan at $7/month per seat scales quickly for larger teams (300+ users would cost significantly more)
- Free tier removes credit card requirement but lacks most enterprise capabilities
Pricing, plan by plan
Twenty
Free- Pro$9/month
- Full customization
- Custom apps
- AI Agents
- Organization$19/month
- Everything in Pro
- Row-level permissions
- SAML and OIDC SSO
- Enterprise$null/year
- Everything in Organization
- Single-tenant isolation
- IP allow-listing
HubSpot
Free- FreeFree
- Up to 2 users
- Lead generation
- Email sending
- Starter$7/month
- 500 HubSpot Credits
- 1,000 marketing contacts
- 5x contact tier limit email sends
- Professional$800/month
- 3 core seats included
- 3,000 HubSpot Credits
- 2,000 marketing contacts
- Enterprise$3600/month
- 5 core seats included
- 5,000 HubSpot Credits
- 10,000 marketing contacts
Which should you pick?
Choose Twenty if
- You need open-source framework.
- You want to start without paying.
- You work on Web, Self-hosted.
- You also want custom database objects.
Choose HubSpot if
- You need crm.
- You want to start without paying.
- You work on Web, Mobile, Cloud.
- You also want email marketing.
Questions people ask
- Is Twenty or HubSpot better?
- Neither clearly leads. Twenty starts at Free and HubSpot at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Twenty or HubSpot?
- Twenty starts at Free and HubSpot at Free.
- Does Twenty or HubSpot run on more platforms?
- Twenty runs on Web, Self-hosted. HubSpot runs on Web, Mobile, Cloud.
- Can I use Twenty for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Twenty best used for?
- Twenty is most often used for building custom crm solutions for complex business processes, migrating from salesforce or hubspot while maintaining data ownership, technical teams needing typescript-based customization, organizations requiring self-hosted or air-gapped deployments. Of those, building custom crm solutions for complex business processes and migrating from salesforce or hubspot while maintaining data ownership are not what HubSpot is typically brought in for.
- What can Twenty do that HubSpot cannot?
- Twenty covers Open-Source Framework, Custom Database Objects, Multiple View Types, AI Integration. HubSpot covers CRM, Email marketing, Marketing automation, Sales pipeline.
Answered from the vendors’ own pages
Twenty: Is Twenty free or paid?
Twenty offers a 30-day free trial without credit card. Cloud plans start at $9 per user per month (Pro) when billed annually, with Organization plan at $19 per user per month.
SourceHubSpot: How much does HubSpot Marketing Hub cost per user?
Free plan at $0/month for up to 2 users. Starter at $7/month per seat (annual), Professional at $800/month for 3 core seats with $45/month per additional seat, Enterprise at $3,600/month for 5 core seats with $75/month per additional seat.
SourceTwenty: Can I migrate data from Salesforce or HubSpot?
Yes, Twenty supports CSV and API-based migration from Salesforce and HubSpot, with support for 50,000+ records.
SourceHubSpot: What are the onboarding costs for HubSpot Professional and Enterprise plans?
Professional plan requires a one-time onboarding fee of $3,000. Enterprise plan requires a one-time onboarding fee of $7,000.
SourceTwenty: What programming languages does Twenty support?
Twenty is built with TypeScript and provides a TypeScript-based Apps framework for creating custom extensions.
SourceHubSpot: Is there a free plan for HubSpot Marketing Hub?
Yes, the free plan includes up to 2 users with lead generation, email sending, and success measurement capabilities at no cost with no credit card required.
SourceTwenty: How long does enterprise deployment take?
Enterprise deployment typically takes 1-2 weeks with Onboarding Packs or certified partners.
SourceHubSpot: What is the cost of additional HubSpot Credits and marketing contacts?
HubSpot Credits cost $9 per 1,000 credits when purchased annually. Additional marketing contacts beyond plan limits can be purchased separately.
SourceRelated pages
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