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Fitness · head to head

TrueCoach vs WellnessLiving

TrueCoach logo

TrueCoach

Fitness

Personal training software for coaches

From
Free
Rated
-
Full reviewWebsite
WellnessLiving logo

WellnessLiving

Fitness

All-in-one fitness & wellness software

From
$89/month
Rated
-
Full reviewWebsite

The short version

  • Only TrueCoach has a free tier, so it costs nothing to try first.
  • Each has a real cost: TrueCoach starter tier limited to 5 active clients (requires upgrade for more); WellnessLiving the Starter plan at $69 per month allows only one staff member; unlimited staff requires the Business plan at $199 per month
  • They diverge on capability: TrueCoach covers Workout programming, WellnessLiving covers Appointment scheduling.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which TrueCoach and WellnessLiving actually diverge.

Attributes where TrueCoach and WellnessLiving differ
AttributeTrueCoachWellnessLiving
Starting priceFree$89/month
Free tierYesNo
PlatformsWeb, iOS, AndroidWeb, Ios, Android, Api
Founded20152012

Identical on both: pricing model (subscription), user rating (Not yet rated), category (Fitness).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in TrueCoach

  • Workout programming
  • Client tracking
  • In-app messaging
  • Payment processing
  • Progress photos
  • MyFitnessPal
  • Apple Health
  • Ios support

Only in WellnessLiving

  • Appointment scheduling
  • Class booking
  • Membership management
  • Point of sale
  • Marketing automation
  • Client mobile app
  • Staff management
  • Business analytics

Both cover

  • Stripe

What people use each for

The jobs each tool is most often brought in to do.

TrueCoach

  • Personal training programme creation and deliverynot WellnessLiving
  • Client progress tracking and metrics monitoringnot WellnessLiving
  • Nutrition and habit tracking for fitness coachingnot WellnessLiving
  • Automated billing and payment processingnot WellnessLiving
  • Coach-to-client direct messagingnot WellnessLiving
  • Wearable device integration for automated trackingnot WellnessLiving

WellnessLiving

  • Class and appointment booking for gyms, studios and wellness businessesnot TrueCoach
  • Membership billing, point of sale and credit card processingnot TrueCoach
  • Client-facing branded booking app and automated remindersnot TrueCoach

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

TrueCoach

  • Starter tier limited to 5 active clients (requires upgrade for more)
  • Standard tier limited to 20 active clients
  • Pro tier limited to 50 active clients (custom pricing required for 250+ clients)
  • Custom-branded fitness app only available in Standard and Pro tiers, not Starter
  • Wearables data integration (Apple, Garmin, WHOOP) only in Standard and Pro tiers
  • Public coach profiles feature only available in Standard and Pro tiers
  • Advanced nutrition and habit tracking only in Standard and Pro tiers

WellnessLiving

  • The Starter plan at $69 per month allows only one staff member; unlimited staff requires the Business plan at $199 per month
  • The advertised $39 and $69 per month figures for Business and BusinessPro are an 80% discount that lasts 2 months, after which the rate is $199 and $349
  • Marketing, rewards and loyalty, events scheduling and lead management are all excluded from the Starter plan
  • The white label client app requires BusinessPro at $349 per month
  • Multi-location reporting, cross-location visits, a parent or HQ account and a dedicated account manager are Enterprise only
  • Enterprise is call-us with no published price
  • The 10% annual saving requires paying annually
  • Every plan, including Starter, routes through Get a demo rather than self-serve signup

Pricing, plan by plan

TrueCoach

Free
  • Starter$26.34/month
    • Program & Workout Builder
    • Client Management Tracker
    • MyFitnessPal integration
  • Standard (Most Popular)$57.99/month
    • Everything in Starter
    • Up to 20 active clients
    • Public Coach Profiles
  • Pro$136.99/month
    • Everything in Standard
    • Up to 50 active clients
    • All integrations and features

WellnessLiving

$89/month
  • Basic$89/month
    • Scheduling & booking
    • Client management
    • POS
  • Advanced$129/month
    • Everything in Basic
    • Automation
    • Reviews management
  • Professional$199/month
    • Everything in Advanced
    • White-label app
    • FitVID on Demand
  • Enterprise$undefined/month
    • Everything in Professional
    • Multi-location
    • Custom development

Which should you pick?

Choose TrueCoach if

  • You need workout programming.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want client tracking.
TrueCoach review

Choose WellnessLiving if

  • You need appointment scheduling.
  • You work on Web, Ios, Android, Api.
  • You also want class booking.
WellnessLiving review

Questions people ask

Is TrueCoach or WellnessLiving better?
Neither clearly leads. TrueCoach starts at Free and WellnessLiving at $89/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, TrueCoach or WellnessLiving?
TrueCoach has a free tier; the other does not. Paid plans start at Free for TrueCoach and $89/month for WellnessLiving.
Does TrueCoach or WellnessLiving run on more platforms?
TrueCoach runs on Web, iOS, Android. WellnessLiving runs on Web, Ios, Android, Api.
Can I use TrueCoach for free?
Yes. TrueCoach has a free tier, so you can try it without paying. WellnessLiving starts at $89/month.
What is TrueCoach best used for?
TrueCoach is most often used for personal training programme creation and delivery, client progress tracking and metrics monitoring, nutrition and habit tracking for fitness coaching, automated billing and payment processing. Of those, personal training programme creation and delivery and client progress tracking and metrics monitoring are not what WellnessLiving is typically brought in for.
What can TrueCoach do that WellnessLiving cannot?
TrueCoach covers Workout programming, Client tracking, In-app messaging, Payment processing. WellnessLiving covers Appointment scheduling, Class booking, Membership management, Point of sale. Both handle Stripe.

Answered from the vendors’ own pages

TrueCoach: Does TrueCoach offer a free trial?

Yes. TrueCoach offers a 14-day free trial with no credit card required. Trial users can fully test the platform before committing.

Source
TrueCoach: Do TrueCoach clients need to pay separately?

No. According to the pricing page, 'TrueCoach is 100% free for your clients.' Only the coach pays the subscription; clients access all features at no cost.

Source
TrueCoach: Are there hidden fees beyond the stated monthly price?

No. TrueCoach explicitly states 'Nope, what you see is what you get', there are no hidden fees. The monthly cost is all-inclusive.

Source
TrueCoach: What discounts are available for annual billing?

TrueCoach offers 1 month free on Starter, and 2 months free on Standard and Pro plans when billed annually instead of monthly.

Source
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