Fitness · head to head
Lose It! vs WellnessLiving
The short version
- Only Lose It! has a free tier, so it costs nothing to try first.
- Each has a real cost: Lose It! photo-based logging (Snap It) is Premium-only and has inconsistent accuracy; WellnessLiving the Starter plan at $69 per month allows only one staff member; unlimited staff requires the Business plan at $199 per month
- They diverge on capability: Lose It! covers Calorie counting, WellnessLiving covers Appointment scheduling.
- Prices and features above were last checked on 30 August 2026.
Where they differ
Only the attributes on which Lose It! and WellnessLiving actually diverge.
| Attribute | Lose It! | WellnessLiving |
|---|---|---|
| Starting price | Free | $89/month |
| Pricing model | Unknown | subscription |
| Free tier | Yes | No |
| Platforms | iPhone, Android, Web | Web, Ios, Android, Api |
| Founded | 2008 | 2012 |
Identical on both: user rating (Not yet rated), category (Fitness).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Lose It!
- Calorie counting
- Barcode scanner
- Meal planning
- Challenges
- Progress photos
- Fitbit
- Apple Health
- Google Fit
Only in WellnessLiving
- Appointment scheduling
- Class booking
- Membership management
- Point of sale
- Marketing automation
- Client mobile app
- Staff management
- Business analytics
What people use each for
The jobs each tool is most often brought in to do.
Lose It!
- Workout trackingnot WellnessLiving
- Nutrition managementnot WellnessLiving
- Health monitoringnot WellnessLiving
- Fitness coachingnot WellnessLiving
- Wellness improvementnot WellnessLiving
WellnessLiving
- Class and appointment booking for gyms, studios and wellness businessesnot Lose It!
- Membership billing, point of sale and credit card processingnot Lose It!
- Client-facing branded booking app and automated remindersnot Lose It!
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Lose It!
- Photo-based logging (Snap It) is Premium-only and has inconsistent accuracy
- No natural language input for food logging, requires manual database search for every food
- Limited micronutrient tracking beyond basic macros
- Lacks built-in meal planning in free tier
- No artificial intelligence for personalized recommendations
WellnessLiving
- The Starter plan at $69 per month allows only one staff member; unlimited staff requires the Business plan at $199 per month
- The advertised $39 and $69 per month figures for Business and BusinessPro are an 80% discount that lasts 2 months, after which the rate is $199 and $349
- Marketing, rewards and loyalty, events scheduling and lead management are all excluded from the Starter plan
- The white label client app requires BusinessPro at $349 per month
- Multi-location reporting, cross-location visits, a parent or HQ account and a dedicated account manager are Enterprise only
- Enterprise is call-us with no published price
- The 10% annual saving requires paying annually
- Every plan, including Starter, routes through Get a demo rather than self-serve signup
Pricing, plan by plan
Lose It!
FreeNo published plan breakdown. See the Lose It! review.
WellnessLiving
$89/month- Basic$89/month
- Scheduling & booking
- Client management
- POS
- Advanced$129/month
- Everything in Basic
- Automation
- Reviews management
- Professional$199/month
- Everything in Advanced
- White-label app
- FitVID on Demand
- Enterprise$undefined/month
- Everything in Professional
- Multi-location
- Custom development
Which should you pick?
Choose Lose It! if
- You need calorie counting.
- You want to start without paying.
- You work on iPhone, Android, Web.
- You also want barcode scanner.
Choose WellnessLiving if
- You need appointment scheduling.
- You work on Web, Ios, Android, Api.
- You also want class booking.
Questions people ask
- Is Lose It! or WellnessLiving better?
- Neither clearly leads. Lose It! starts at Free and WellnessLiving at $89/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Lose It! or WellnessLiving?
- Lose It! has a free tier; the other does not. Paid plans start at Free for Lose It! and $89/month for WellnessLiving.
- Does Lose It! or WellnessLiving run on more platforms?
- Lose It! runs on iPhone, Android, Web. WellnessLiving runs on Web, Ios, Android, Api.
- Can I use Lose It! for free?
- Yes. Lose It! has a free tier, so you can try it without paying. WellnessLiving starts at $89/month.
- What is Lose It! best used for?
- Lose It! is most often used for workout tracking, nutrition management, health monitoring, fitness coaching. Of those, workout tracking and nutrition management are not what WellnessLiving is typically brought in for.
- What can Lose It! do that WellnessLiving cannot?
- Lose It! covers Calorie counting, Barcode scanner, Meal planning, Challenges. WellnessLiving covers Appointment scheduling, Class booking, Membership management, Point of sale.
Answered from the vendors’ own pages
Lose It!: Can Lose It track macronutrients?
Yes, basic macro tracking is included in the free tier. Advanced macro tracking and meal planning features are available in the Premium tier.
SourceRelated pages
More on WellnessLiving
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