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Fitness · head to head

Mariana Tek vs TrueCoach

Mariana Tek logo

Mariana Tek

Fitness

Boutique fitness software

From
$200/month
Rated
-
Full reviewWebsite
TrueCoach logo

TrueCoach

Fitness

Personal training software for coaches

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only TrueCoach has a free tier, so it costs nothing to try first.
  • Each has a real cost: Mariana Tek none of the three packages (Core, Core plus Growth, Full Growth Bundle) shows a price; each tier displays only a Book a demo button; TrueCoach starter tier limited to 5 active clients (requires upgrade for more)
  • They diverge on capability: Mariana Tek covers Custom branded apps, TrueCoach covers Workout programming.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Mariana Tek and TrueCoach actually diverge.

Attributes where Mariana Tek and TrueCoach differ
AttributeMariana TekTrueCoach
Starting price$200/monthFree
Free tierNoYes
PlatformsIos, Android, WebWeb, iOS, Android
Founded20162015

Identical on both: pricing model (subscription), user rating (Not yet rated), category (Fitness).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Mariana Tek

  • Custom branded apps
  • Spot booking
  • Waitlist management
  • Analytics dashboard
  • Franchise management
  • ClassPass
  • Apple Pay
  • Google Pay

Only in TrueCoach

  • Workout programming
  • Client tracking
  • In-app messaging
  • Payment processing
  • Progress photos
  • MyFitnessPal
  • Apple Health

Both cover

  • Stripe
  • Ios support
  • Android support
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Mariana Tek

  • Class booking and membership management for boutique fitness studiosnot TrueCoach
  • Spot booking and check in for cycling and strength studiosnot TrueCoach
  • Multi location studio operations and reportingnot TrueCoach

TrueCoach

  • Personal training programme creation and deliverynot Mariana Tek
  • Client progress tracking and metrics monitoringnot Mariana Tek
  • Nutrition and habit tracking for fitness coachingnot Mariana Tek
  • Automated billing and payment processingnot Mariana Tek
  • Coach-to-client direct messagingnot Mariana Tek
  • Wearable device integration for automated trackingnot Mariana Tek

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Mariana Tek

  • None of the three packages (Core, Core plus Growth, Full Growth Bundle) shows a price; each tier displays only a Book a demo button
  • The Core package is scoped to single locations just getting started
  • Add on features are bought by upgrading the membership, so the entry package price is not the final cost
  • Card payments run through Stripe at its standard flat rate for all purchases regardless of card type

TrueCoach

  • Starter tier limited to 5 active clients (requires upgrade for more)
  • Standard tier limited to 20 active clients
  • Pro tier limited to 50 active clients (custom pricing required for 250+ clients)
  • Custom-branded fitness app only available in Standard and Pro tiers, not Starter
  • Wearables data integration (Apple, Garmin, WHOOP) only in Standard and Pro tiers
  • Public coach profiles feature only available in Standard and Pro tiers
  • Advanced nutrition and habit tracking only in Standard and Pro tiers

Pricing, plan by plan

Mariana Tek

$200/month
  • Studio$200/month
    • Booking
    • Payments
    • Branded app
  • Enterprise$500/month
    • Multi-location
    • Franchise tools
    • API

TrueCoach

Free
  • Starter$26.34/month
    • Program & Workout Builder
    • Client Management Tracker
    • MyFitnessPal integration
  • Standard (Most Popular)$57.99/month
    • Everything in Starter
    • Up to 20 active clients
    • Public Coach Profiles
  • Pro$136.99/month
    • Everything in Standard
    • Up to 50 active clients
    • All integrations and features

Which should you pick?

Choose Mariana Tek if

  • You need custom branded apps.
  • You work on Ios, Android, Web.
  • You also want spot booking.
Mariana Tek review

Choose TrueCoach if

  • You need workout programming.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want client tracking.
TrueCoach review

Questions people ask

Is Mariana Tek or TrueCoach better?
Neither clearly leads. Mariana Tek starts at $200/month and TrueCoach at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Mariana Tek or TrueCoach?
TrueCoach has a free tier; the other does not. Paid plans start at $200/month for Mariana Tek and Free for TrueCoach.
Does Mariana Tek or TrueCoach run on more platforms?
Mariana Tek runs on Ios, Android, Web. TrueCoach runs on Web, iOS, Android.
Can I use TrueCoach for free?
Yes. TrueCoach has a free tier, so you can try it without paying. Mariana Tek starts at $200/month.
What is Mariana Tek best used for?
Mariana Tek is most often used for class booking and membership management for boutique fitness studios, spot booking and check in for cycling and strength studios, multi location studio operations and reporting. Of those, class booking and membership management for boutique fitness studios and spot booking and check in for cycling and strength studios are not what TrueCoach is typically brought in for.
What can Mariana Tek do that TrueCoach cannot?
Mariana Tek covers Custom branded apps, Spot booking, Waitlist management, Analytics dashboard. TrueCoach covers Workout programming, Client tracking, In-app messaging, Payment processing. Both handle Stripe, Ios support, Android support, Web support.

Answered from the vendors’ own pages

Mariana Tek: What are the main pricing tiers for Mariana Tek?

Mariana Tek offers three main pricing tiers: Core for single locations getting started, Core + Growth (most popular) for established studios, and Full Growth Bundle for large growth-oriented studios. Specific prices are not published and require booking a demo or contacting the sales team.

Source
TrueCoach: Does TrueCoach offer a free trial?

Yes. TrueCoach offers a 14-day free trial with no credit card required. Trial users can fully test the platform before committing.

Source
Mariana Tek: What features are included in each Mariana Tek pricing tier?

Core tier includes custom-branded apps, business app, kiosk check-in, waivers and forms. Core + Growth adds marketing automation, SMS capabilities, landing pages. Full Growth Bundle adds gamification, feedback suite, and custom marketing plan. All tiers include multi-location support and unlimited classes.

Source
TrueCoach: Do TrueCoach clients need to pay separately?

No. According to the pricing page, 'TrueCoach is 100% free for your clients.' Only the coach pays the subscription; clients access all features at no cost.

Source
Mariana Tek: What support is included with Mariana Tek subscriptions?

All tiers include white-glove support with reported 95 percent customer satisfaction score. Support features and response times may vary by tier, but specific support level details require contacting the sales team for custom pricing discussions.

Source
TrueCoach: Are there hidden fees beyond the stated monthly price?

No. TrueCoach explicitly states 'Nope, what you see is what you get', there are no hidden fees. The monthly cost is all-inclusive.

Source
TrueCoach: What discounts are available for annual billing?

TrueCoach offers 1 month free on Starter, and 2 months free on Standard and Pro plans when billed annually instead of monthly.

Source
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