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Fitness · head to head

Noom vs TrueCoach

Noom logo

Noom

Fitness

Psychology-based weight loss

From
$17/month
Rated
-
Full reviewWebsite
TrueCoach logo

TrueCoach

Fitness

Personal training software for coaches

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only TrueCoach has a free tier, so it costs nothing to try first.
  • Each has a real cost: Noom coaches deliver automated, canned responses without personalization and most lack formal qualifications as registered dietitians; TrueCoach starter tier limited to 5 active clients (requires upgrade for more)
  • They diverge on capability: Noom covers Psychology-based curriculum, TrueCoach covers Workout programming.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Noom and TrueCoach actually diverge.

Attributes where Noom and TrueCoach differ
AttributeNoomTrueCoach
Starting price$17/monthFree
Pricing modelUnknownsubscription
Free tierNoYes
Founded20082015

Identical on both: platforms (Web, iOS, Android), user rating (Not yet rated), category (Fitness).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Noom

  • Psychology-based curriculum
  • Personal coaching
  • Food color system
  • Progress tracking
  • Community groups
  • Google Fit
  • Fitbit
  • Garmin

Only in TrueCoach

  • Workout programming
  • Client tracking
  • In-app messaging
  • Payment processing
  • Progress photos
  • MyFitnessPal
  • Stripe

Both cover

  • Apple Health
  • Ios support
  • Android support
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Noom

  • Workout trackingnot TrueCoach
  • Nutrition managementnot TrueCoach
  • Health monitoringnot TrueCoach
  • Fitness coachingnot TrueCoach
  • Wellness improvementnot TrueCoach

TrueCoach

  • Personal training programme creation and deliverynot Noom
  • Client progress tracking and metrics monitoringnot Noom
  • Nutrition and habit tracking for fitness coachingnot Noom
  • Automated billing and payment processingnot Noom
  • Coach-to-client direct messagingnot Noom
  • Wearable device integration for automated trackingnot Noom

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Noom

  • Coaches deliver automated, canned responses without personalization and most lack formal qualifications as registered dietitians
  • App crashes and freezes frequently with issues saving data, and barcode feature for food tracking malfunctions
  • Food database requires tedious manual data entry even for common items, discouraging consistent logging
  • Difficult cancellation process requiring navigating multiple steps to opt out of auto-renewal
  • FTC settlement in 2022 for $62 million over misleading auto-renewal and refund practices

TrueCoach

  • Starter tier limited to 5 active clients (requires upgrade for more)
  • Standard tier limited to 20 active clients
  • Pro tier limited to 50 active clients (custom pricing required for 250+ clients)
  • Custom-branded fitness app only available in Standard and Pro tiers, not Starter
  • Wearables data integration (Apple, Garmin, WHOOP) only in Standard and Pro tiers
  • Public coach profiles feature only available in Standard and Pro tiers
  • Advanced nutrition and habit tracking only in Standard and Pro tiers

Pricing, plan by plan

Noom

$17/month

No published plan breakdown. See the Noom review.

TrueCoach

Free
  • Starter$26.34/month
    • Program & Workout Builder
    • Client Management Tracker
    • MyFitnessPal integration
  • Standard (Most Popular)$57.99/month
    • Everything in Starter
    • Up to 20 active clients
    • Public Coach Profiles
  • Pro$136.99/month
    • Everything in Standard
    • Up to 50 active clients
    • All integrations and features

Which should you pick?

Choose Noom if

  • You need psychology-based curriculum.
  • You work on Web, iOS, Android.
  • You also want personal coaching.
Noom review

Choose TrueCoach if

  • You need workout programming.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want client tracking.
TrueCoach review

Questions people ask

Is Noom or TrueCoach better?
Neither clearly leads. Noom starts at $17/month and TrueCoach at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Noom or TrueCoach?
TrueCoach has a free tier; the other does not. Paid plans start at $17/month for Noom and Free for TrueCoach.
Does Noom or TrueCoach run on more platforms?
Both run on Web, iOS, Android, so platform support will not decide this one for you.
Can I use TrueCoach for free?
Yes. TrueCoach has a free tier, so you can try it without paying. Noom starts at $17/month.
What is Noom best used for?
Noom is most often used for workout tracking, nutrition management, health monitoring, fitness coaching. Of those, workout tracking and nutrition management are not what TrueCoach is typically brought in for.
What can Noom do that TrueCoach cannot?
Noom covers Psychology-based curriculum, Personal coaching, Food color system, Progress tracking. TrueCoach covers Workout programming, Client tracking, In-app messaging, Payment processing. Both handle Apple Health, Ios support, Android support, Web support.

Answered from the vendors’ own pages

Noom: What are Noom's pricing plans?

Noom Weight app costs approximately $70 per month on a monthly plan, $42 per month on a 4-month plan, or $209 upfront for an annual plan (roughly $17 per month). A 14-day free trial is offered but auto-converts to paid subscription if not canceled.

Source
TrueCoach: Does TrueCoach offer a free trial?

Yes. TrueCoach offers a 14-day free trial with no credit card required. Trial users can fully test the platform before committing.

Source
Noom: What does Noom's coaching include?

Noom provides access to human coaches for weekly check-ins, daily psychology-based lessons, interactive challenges, and food and weight tracking. Coaching is included in all paid tiers.

Source
TrueCoach: Do TrueCoach clients need to pay separately?

No. According to the pricing page, 'TrueCoach is 100% free for your clients.' Only the coach pays the subscription; clients access all features at no cost.

Source
Noom: How does Noom's food color system work?

Noom categorizes foods using a color system based on caloric density: green (low calorie density), yellow (moderate), and red (high calorie density). This encourages behavioral changes in eating habits rather than strict dieting.

Source
TrueCoach: Are there hidden fees beyond the stated monthly price?

No. TrueCoach explicitly states 'Nope, what you see is what you get', there are no hidden fees. The monthly cost is all-inclusive.

Source
Noom: What other programs does Noom offer?

Beyond Noom Weight, Noom offers five additional programs including Noom Med, a telehealth service with pricing ranging from $17/month for coaching to $279/month for GLP-1 medication plans with licensed clinicians.

Source
TrueCoach: What discounts are available for annual billing?

TrueCoach offers 1 month free on Starter, and 2 months free on Standard and Pro plans when billed annually instead of monthly.

Source
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