Fitness · head to head
Trainerize vs TrueCoach
The short version
- Each has a real cost: Trainerize the free Basic plan covers exactly 1 client seat and excludes the AI workout builder, custom programs and nutrition tracking; TrueCoach starter tier limited to 5 active clients (requires upgrade for more)
- They diverge on capability: Trainerize covers Nutrition coaching, TrueCoach covers Client tracking.
- Prices and features above were last checked on 30 August 2026.
Where they differ
Only the attributes on which Trainerize and TrueCoach actually diverge.
| Attribute | Trainerize | TrueCoach |
|---|---|---|
| Pricing model | freemium | subscription |
| Platforms | Ios, Android, Web | Web, iOS, Android |
| Founded | 2012 | 2015 |
Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Fitness).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Trainerize
- Nutrition coaching
- Habit tracking
- Progress tracking
- Fitbit
- Garmin
- MINDBODY
Only in TrueCoach
- Client tracking
- Payment processing
- Progress photos
- Stripe
Both cover
- Workout programming
- In-app messaging
- MyFitnessPal
- Apple Health
- Ios support
- Android support
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Trainerize
- Personal training client managementnot TrueCoach
- Fitness coaching and athlete developmentnot TrueCoach
- Macro tracking and nutrition coachingnot TrueCoach
TrueCoach
- Personal training programme creation and deliverynot Trainerize
- Client progress tracking and metrics monitoringnot Trainerize
- Nutrition and habit tracking for fitness coachingnot Trainerize
- Automated billing and payment processingnot Trainerize
- Coach-to-client direct messagingnot Trainerize
- Wearable device integration for automated trackingnot Trainerize
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Trainerize
- The free Basic plan covers exactly 1 client seat and excludes the AI workout builder, custom programs and nutrition tracking
- Pricing is driven by client seats, so the same feature set costs more as the roster grows
- Advanced Nutrition Coaching, Business, Video Coaching and Stripe Integrated Payments are paid add-ons on the Grow and Pro plans rather than included features
- Add-ons are priced from $10 per month each, with a custom branded app carrying a $169 one-time fee
- Full API access, personalised onboarding and access to partner add-ons require the Studio Plus tier at $248 per month
- SSO sign-in, a dedicated account manager and a separate app store listing are Enterprise features
- Adding locations beyond the first is custom priced, and 5 or more locations requires contacting sales
TrueCoach
- Starter tier limited to 5 active clients (requires upgrade for more)
- Standard tier limited to 20 active clients
- Pro tier limited to 50 active clients (custom pricing required for 250+ clients)
- Custom-branded fitness app only available in Standard and Pro tiers, not Starter
- Wearables data integration (Apple, Garmin, WHOOP) only in Standard and Pro tiers
- Public coach profiles feature only available in Standard and Pro tiers
- Advanced nutrition and habit tracking only in Standard and Pro tiers
Pricing, plan by plan
Trainerize
Free- BasicFree
- 1 coaching client
- Mobile app
- Workout programs
- Grow$9/month
- 2 coaching clients
- AI Workout Builder
- Custom programs
- Pro$23/month
- 5 coaching clients
- Custom videos
- Consultation forms
- Studio Plus$248/month
- 500 coaching clients
- Group video calls
- Custom recipes
TrueCoach
Free- Starter$26.34/month
- Program & Workout Builder
- Client Management Tracker
- MyFitnessPal integration
- Standard (Most Popular)$57.99/month
- Everything in Starter
- Up to 20 active clients
- Public Coach Profiles
- Pro$136.99/month
- Everything in Standard
- Up to 50 active clients
- All integrations and features
Which should you pick?
Choose Trainerize if
- You need nutrition coaching.
- You want to start without paying.
- You work on Ios, Android, Web.
- You also want habit tracking.
Choose TrueCoach if
- You need client tracking.
- You want to start without paying.
- You work on Web, iOS, Android.
- You also want payment processing.
Questions people ask
- Is Trainerize or TrueCoach better?
- Neither clearly leads. Trainerize starts at Free and TrueCoach at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Trainerize or TrueCoach?
- Trainerize starts at Free and TrueCoach at Free.
- Does Trainerize or TrueCoach run on more platforms?
- Trainerize runs on Ios, Android, Web. TrueCoach runs on Web, iOS, Android.
- Can I use Trainerize for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Trainerize best used for?
- Trainerize is most often used for personal training client management, fitness coaching and athlete development, macro tracking and nutrition coaching. Of those, personal training client management and fitness coaching and athlete development are not what TrueCoach is typically brought in for.
- What can Trainerize do that TrueCoach cannot?
- Trainerize covers Nutrition coaching, Habit tracking, Progress tracking, Fitbit. TrueCoach covers Client tracking, Payment processing, Progress photos, Stripe. Both handle Workout programming, In-app messaging, MyFitnessPal, Apple Health.
Answered from the vendors’ own pages
Trainerize: Does Trainerize offer a free plan?
Yes, the Basic plan is permanently free and includes 1 coaching client, mobile app, workout programs, basic messaging, and habit coaching. No credit card is required.
SourceTrueCoach: Does TrueCoach offer a free trial?
Yes. TrueCoach offers a 14-day free trial with no credit card required. Trial users can fully test the platform before committing.
SourceTrainerize: What's the least expensive paid plan?
The Grow plan costs $9 per month USD and supports 2 coaching clients. It includes AI Workout Builder, custom programs, meal and macro tracking, and a Trainerize.me profile.
SourceTrueCoach: Do TrueCoach clients need to pay separately?
No. According to the pricing page, 'TrueCoach is 100% free for your clients.' Only the coach pays the subscription; clients access all features at no cost.
SourceTrueCoach: Are there hidden fees beyond the stated monthly price?
No. TrueCoach explicitly states 'Nope, what you see is what you get', there are no hidden fees. The monthly cost is all-inclusive.
SourceTrueCoach: What discounts are available for annual billing?
TrueCoach offers 1 month free on Starter, and 2 months free on Standard and Pro plans when billed annually instead of monthly.
SourceRelated pages
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