Fitness · pricing
TrueCoach pricing
TrueCoach publishes 3 tiers. Below is each one, what it adds over the tier beneath it, and where the ladder stops being worth climbing for most people.
As of 30 August 2026, TrueCoach pricing is free, then $26.34/month across 3 published tiers. Figures are the vendor's list prices as recorded on this page's last check; the vendor's site is the final word.
- Entry price
- Free, then $26.34/month
- Model
- Subscription
- Tiers
- 3
- Free tier
- Yes
TrueCoach plans, side by side
Every published tier in ascending order of price, with the number of features each one lists. An absence here means the record does not itemise it, not that the tier lacks it.
| Plan | Price | Features listed | Step up from the tier below |
|---|---|---|---|
| Starter | $26.34/month | 9 | Entry tier |
| Standard (Most Popular) | $57.99/month | 8 | +$31.650000000000002/month, 8 more features |
| Pro | $136.99/month | 4 | +$79/month, 3 more features |
What each tier adds
The set difference between each tier's feature list and the one beneath it. Where a tier lists nothing new, the vendor has either stopped repeating the inherited list or the tier raises limits rather than adding capability, the record does not distinguish the two, so this page does not either.
Starter
$26.34/monthThe entry tier. It covers program & workout builder, client management tracker, myfitnesspal integration, client dashboard, 3,000+ video library, in-app messaging.
Standard (Most Popular)
$57.99/monthOver Starter, this tier adds:
- Everything in Starter
- Up to 20 active clients
- Public Coach Profiles
- Wearables integration (Apple, Garmin, WHOOP)
- Custom-branded apps
- Advanced tracking
- Zapier automation
- 2 MONTHS FREE when billed annually
Pro
$136.99/monthOver Standard (Most Popular), this tier adds:
- Everything in Standard
- Up to 50 active clients
- All integrations and features
What the product covers
The full TrueCoach feature record, grouped as the catalogue groups it. This is the product as a whole; the record does not map every feature onto a specific tier.
Other
- Workout programming
- Client tracking
- In-app messaging
- Payment processing
- Progress photos
Integrations
- MyFitnessPal
- Stripe
- Apple Health
Platform
- Ios support
- Android support
- Web support
People bring TrueCoach in for personal training programme creation and delivery, client progress tracking and metrics monitoring, nutrition and habit tracking for fitness coaching, automated billing and payment processing, coach-to-client direct messaging, wearable device integration for automated tracking. If that is not the job you are buying for, the alternatives to TrueCoach are worth a look before you commit to a tier.
How that compares in Fitness
Too few fitness tools in this directory publish a starting price to quote a meaningful median, so the table below is a like-for-like list rather than a ranking.
| Tool | Entry price | Model | Rated | Head to head |
|---|---|---|---|---|
| TrueCoach (this page) | Free, then $26.34/month | subscription | - | |
| Fitbod | On request | Per user per month | - | vs TrueCoach |
| StrongLifts | Free | Free tier plus subscription | - | vs TrueCoach |
| Zwift | On request | Per user per month | - | vs TrueCoach |
| Sleep Cycle | Free | Free with a Premium subscription | - | vs TrueCoach |
| Freeletics | On request | Per user per month, billed annually | - | vs TrueCoach |
| Nike Run Club | Free | Free, no subscription or in-app purchases | - | vs TrueCoach |
Ratings are aggregated from third-party sources and imported with each catalogue entry, they are not reviews hosted on Softwr. How each figure is used is set out on the TrueCoach badges page.
Before you pay for TrueCoach
Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.
What it can tell you is the shape of the ladder: 3 tiers between $26.34/month and $136.99/month, with the jump itemised above. Because there is a free tier, the cheapest way to answer the rest is to use it before paying anything.
TrueCoach runs on web, ios, android, and is published by TrueCoach Inc. of Seattle, WA. The full record is on the TrueCoach review, and the rest of the category is under best fitness tools.
TrueCoach pricing questions
- How much does TrueCoach cost?
- TrueCoach publishes 3 tiers, from $26.34/month for Starter up to $136.99/month for Pro. The entry tier costs nothing.
- Does TrueCoach have a free plan?
- Yes, TrueCoach is recorded as subscription, so it can be used without paying.
- What is the difference between Starter and Standard (Most Popular) on TrueCoach?
- Standard (Most Popular) costs $57.99/month against $26.34/month, and adds everything in starter, up to 20 active clients, public coach profiles, wearables integration (apple, garmin, whoop).
- Is the Pro plan on TrueCoach worth it?
- That depends entirely on whether you need what it adds, which on the published record is everything in standard, up to 50 active clients, all integrations and features. It costs $136.99/month against $26.34/month for Starter. Softwr has not used either tier, so this page can tell you what changes, not whether it is worth the difference to you.
- Which fitness tools can I use without paying?
- 4 of the 8 fitness tools listed alongside TrueCoach have a free tier: StrongLifts, Sleep Cycle, Nike Run Club, Insight Timer.
- What am I actually paying for with TrueCoach?
- The record lists 11 features across 3 areas: other, integrations, platform. In practice it is brought in for personal training programme creation and delivery, client progress tracking and metrics monitoring, nutrition and habit tracking for fitness coaching.
- Does TrueCoach charge per user?
- The record carries a price and a billing period for each of its 3 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
- Are these TrueCoach prices current?
- They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
- What should I compare TrueCoach against before paying?
- The closest fitness tools in this directory are Fitbod, StrongLifts, Zwift, Sleep Cycle. Each has a side-by-side comparison with TrueCoach covering price, platforms and features.