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Fitness · head to head

Noom vs WellnessLiving

Noom logo

Noom

Fitness

Psychology-based weight loss

From
$17/month
Rated
-
Full reviewWebsite
WellnessLiving logo

WellnessLiving

Fitness

All-in-one fitness & wellness software

From
$89/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Noom coaches deliver automated, canned responses without personalization and most lack formal qualifications as registered dietitians; WellnessLiving the Starter plan at $69 per month allows only one staff member; unlimited staff requires the Business plan at $199 per month
  • They diverge on capability: Noom covers Psychology-based curriculum, WellnessLiving covers Appointment scheduling.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Noom and WellnessLiving actually diverge.

Attributes where Noom and WellnessLiving differ
AttributeNoomWellnessLiving
Starting price$17/month$89/month
Pricing modelUnknownsubscription
PlatformsWeb, iOS, AndroidWeb, Ios, Android, Api
Founded20082012

Identical on both: free tier (No), user rating (Not yet rated), category (Fitness).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Noom

  • Psychology-based curriculum
  • Personal coaching
  • Food color system
  • Progress tracking
  • Community groups
  • Apple Health
  • Google Fit
  • Fitbit

Only in WellnessLiving

  • Appointment scheduling
  • Class booking
  • Membership management
  • Point of sale
  • Marketing automation
  • Client mobile app
  • Staff management
  • Business analytics

What people use each for

The jobs each tool is most often brought in to do.

Noom

  • Workout trackingnot WellnessLiving
  • Nutrition managementnot WellnessLiving
  • Health monitoringnot WellnessLiving
  • Fitness coachingnot WellnessLiving
  • Wellness improvementnot WellnessLiving

WellnessLiving

  • Class and appointment booking for gyms, studios and wellness businessesnot Noom
  • Membership billing, point of sale and credit card processingnot Noom
  • Client-facing branded booking app and automated remindersnot Noom

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Noom

  • Coaches deliver automated, canned responses without personalization and most lack formal qualifications as registered dietitians
  • App crashes and freezes frequently with issues saving data, and barcode feature for food tracking malfunctions
  • Food database requires tedious manual data entry even for common items, discouraging consistent logging
  • Difficult cancellation process requiring navigating multiple steps to opt out of auto-renewal
  • FTC settlement in 2022 for $62 million over misleading auto-renewal and refund practices

WellnessLiving

  • The Starter plan at $69 per month allows only one staff member; unlimited staff requires the Business plan at $199 per month
  • The advertised $39 and $69 per month figures for Business and BusinessPro are an 80% discount that lasts 2 months, after which the rate is $199 and $349
  • Marketing, rewards and loyalty, events scheduling and lead management are all excluded from the Starter plan
  • The white label client app requires BusinessPro at $349 per month
  • Multi-location reporting, cross-location visits, a parent or HQ account and a dedicated account manager are Enterprise only
  • Enterprise is call-us with no published price
  • The 10% annual saving requires paying annually
  • Every plan, including Starter, routes through Get a demo rather than self-serve signup

Pricing, plan by plan

Noom

$17/month

No published plan breakdown. See the Noom review.

WellnessLiving

$89/month
  • Basic$89/month
    • Scheduling & booking
    • Client management
    • POS
  • Advanced$129/month
    • Everything in Basic
    • Automation
    • Reviews management
  • Professional$199/month
    • Everything in Advanced
    • White-label app
    • FitVID on Demand
  • Enterprise$undefined/month
    • Everything in Professional
    • Multi-location
    • Custom development

Which should you pick?

Choose Noom if

  • You need psychology-based curriculum.
  • You work on Web, iOS, Android.
  • You also want personal coaching.
Noom review

Choose WellnessLiving if

  • You need appointment scheduling.
  • You work on Web, Ios, Android, Api.
  • You also want class booking.
WellnessLiving review

Questions people ask

Is Noom or WellnessLiving better?
Neither clearly leads. Noom starts at $17/month and WellnessLiving at $89/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Noom or WellnessLiving?
Noom starts at $17/month and WellnessLiving at $89/month.
Does Noom or WellnessLiving run on more platforms?
Noom runs on Web, iOS, Android. WellnessLiving runs on Web, Ios, Android, Api.
What is Noom best used for?
Noom is most often used for workout tracking, nutrition management, health monitoring, fitness coaching. Of those, workout tracking and nutrition management are not what WellnessLiving is typically brought in for.
What can Noom do that WellnessLiving cannot?
Noom covers Psychology-based curriculum, Personal coaching, Food color system, Progress tracking. WellnessLiving covers Appointment scheduling, Class booking, Membership management, Point of sale.

Answered from the vendors’ own pages

Noom: What are Noom's pricing plans?

Noom Weight app costs approximately $70 per month on a monthly plan, $42 per month on a 4-month plan, or $209 upfront for an annual plan (roughly $17 per month). A 14-day free trial is offered but auto-converts to paid subscription if not canceled.

Source
Noom: What does Noom's coaching include?

Noom provides access to human coaches for weekly check-ins, daily psychology-based lessons, interactive challenges, and food and weight tracking. Coaching is included in all paid tiers.

Source
Noom: How does Noom's food color system work?

Noom categorizes foods using a color system based on caloric density: green (low calorie density), yellow (moderate), and red (high calorie density). This encourages behavioral changes in eating habits rather than strict dieting.

Source
Noom: What other programs does Noom offer?

Beyond Noom Weight, Noom offers five additional programs including Noom Med, a telehealth service with pricing ranging from $17/month for coaching to $279/month for GLP-1 medication plans with licensed clinicians.

Source
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