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Influencer Marketing · head to head

Traackr vs Whatagraph

Traackr logo

Traackr

Influencer Marketing

The influencer marketing platform for data-driven teams

From
On request
Rated
-
Full reviewWebsite
Whatagraph logo

Whatagraph

Marketing

Automated marketing reporting and analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Whatagraph has a free tier, so it costs nothing to try first.
  • Each has a real cost: Traackr no pricing published on website - requires direct sales consultation; Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • They diverge on capability: Traackr covers Influencer discovery, Whatagraph covers Automated reporting.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Traackr and Whatagraph actually diverge.

Attributes where Traackr and Whatagraph differ
AttributeTraackrWhatagraph
Starting priceOn requestFree
Free tierNoYes
PlatformsWeb, ApiWeb, Mobile, Api
CategoryInfluencer MarketingMarketing
Founded20082016

Identical on both: pricing model (subscription), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Traackr

  • Influencer discovery
  • Advanced analytics
  • Competitive benchmarking
  • Market research
  • Campaign optimization
  • Influencer vetting
  • Spend optimization
  • Brand safety

Only in Whatagraph

  • Automated reporting
  • Multi-channel integration
  • Custom dashboards
  • Data visualization
  • PDF reports
  • Real-time updates
  • Historical tracking
  • Anomaly detection

Both cover

  • Google Analytics

What people use each for

The jobs each tool is most often brought in to do.

Traackr

  • Influencer discovery and creator relationship managementnot Whatagraph
  • Campaign activation and coordination across creatorsnot Whatagraph
  • Attribution tracking from creator content to customer checkoutnot Whatagraph
  • Enterprise influencer marketing campaign managementnot Whatagraph
  • Global team coordination for DTC brands and agenciesnot Whatagraph

Whatagraph

  • Automated client marketing reports for agenciesnot Traackr
  • Blending data from multiple ad platforms into one dashboardnot Traackr
  • White-labelled reporting under an agency's own brandingnot Traackr

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Traackr

  • No pricing published on website - requires direct sales consultation
  • Custom pricing model makes it difficult to budget and compare alternatives
  • Requires scheduling a call with a platform specialist to discuss pricing
  • No free trial or freemium tier available

Whatagraph

  • The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • Only two plans exist and the Prime plan is custom priced with no published rate
  • Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
  • Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
  • Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
  • Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
  • The free trial is 14 days

Pricing, plan by plan

Traackr

On request
  • Standard$undefined/month
    • Influencer discovery
    • Basic analytics
    • Campaign tracking
  • Advanced$undefined/month
    • Advanced analytics
    • Competitive benchmarking
    • Market insights
  • Enterprise$undefined/month
    • Custom solutions
    • API access
    • Global coverage

Whatagraph

Free
  • FreeFree
    • Up to 3 data sources
    • Basic dashboards
    • Daily updates
  • Starter$99/month
    • Up to 10 data sources
    • Advanced dashboards
    • Hourly updates
  • Professional$299/month
    • Unlimited data sources
    • Real-time updates
    • White-label

Which should you pick?

Choose Traackr if

  • You need influencer discovery.
  • You work on Web, Api.
  • You also want advanced analytics.
Traackr review

Choose Whatagraph if

  • You need automated reporting.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want multi-channel integration.
Whatagraph review

Questions people ask

Is Traackr or Whatagraph better?
Neither clearly leads. Traackr starts at On request and Whatagraph at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Traackr or Whatagraph?
Whatagraph has a free tier; the other does not. Paid plans start at On request for Traackr and Free for Whatagraph.
Does Traackr or Whatagraph run on more platforms?
Traackr runs on Web, Api. Whatagraph runs on Web, Mobile, Api.
Can I use Whatagraph for free?
Yes. Whatagraph has a free tier, so you can try it without paying. Traackr starts at On request.
What is Traackr best used for?
Traackr is most often used for influencer discovery and creator relationship management, campaign activation and coordination across creators, attribution tracking from creator content to customer checkout, enterprise influencer marketing campaign management. Of those, influencer discovery and creator relationship management and campaign activation and coordination across creators are not what Whatagraph is typically brought in for.
What can Traackr do that Whatagraph cannot?
Traackr covers Influencer discovery, Advanced analytics, Competitive benchmarking, Market research. Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization. Both handle Google Analytics.

Answered from the vendors’ own pages

Traackr: How much does Traackr cost?

Traackr does not publish pricing on its website. The pricing page invites customers to 'Request pricing' and 'Schedule a call with one of our platform specialists to get you more information on our pricing and packages.'

Source
Whatagraph: What is the starting price for Whatagraph's Max plan?

The Max plan starts at 699 euros per month when billed annually.

Source
Traackr: Is there a free trial for Traackr?

Traackr does not mention a free trial on its pricing page. Access to pricing and trials must be requested through direct sales consultation.

Source
Whatagraph: Do Whatagraph plans limit the number of users or reports?

No, both the Max and Prime plans include unlimited users and unlimited reports.

Source
Traackr: What industries does Traackr serve?

Traackr serves Beauty & Personal Care, Fashion & Apparel, Food & Beverage, Consumer Electronics, Media & Entertainment, Retail, and Travel & Hospitality industries with clients including L'Oréal, Sephora, Samsung, ASICS, and Pandora.

Source
Whatagraph: What is a 'source credit' in Whatagraph pricing?

One source credit equals one connected data account. The Max plan starts with 50 source credits, and the Prime plan includes a custom amount based on needs.

Source
Whatagraph: What's included in both Whatagraph plans?

Both Max and Prime plans include Whatagraph IQ with automated report creation, live chat support, EU data center access, and version history.

Source
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