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Influencer Marketing · head to head

Takumi vs Whatagraph

Takumi logo

Takumi

Influencer Marketing

Performance-based influencer marketing platform

From
$599/month
Rated
-
Full reviewWebsite
Whatagraph logo

Whatagraph

Marketing

Automated marketing reporting and analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Whatagraph has a free tier, so it costs nothing to try first.
  • Each has a real cost: Takumi no pricing published on website; contact sales required for quotes; Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • They diverge on capability: Takumi covers Creator matching, Whatagraph covers Automated reporting.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Takumi and Whatagraph actually diverge.

Attributes where Takumi and Whatagraph differ
AttributeTakumiWhatagraph
Starting price$599/monthFree
Free tierNoYes
PlatformsWeb, ApiWeb, Mobile, Api
CategoryInfluencer MarketingMarketing

Identical on both: pricing model (subscription), user rating (Not yet rated), founded (2016).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Takumi

  • Creator matching
  • Campaign automation
  • Performance analytics
  • ROI optimization
  • Content creation
  • Payment processing
  • Real-time reporting
  • Instagram

Only in Whatagraph

  • Automated reporting
  • Multi-channel integration
  • Custom dashboards
  • Data visualization
  • PDF reports
  • Real-time updates
  • Historical tracking
  • Anomaly detection

Both cover

  • Shopify
  • Google Analytics
  • Data encryption

What people use each for

The jobs each tool is most often brought in to do.

Takumi

  • Performance campaignsnot Whatagraph
  • ROI optimizationnot Whatagraph
  • Campaign automationnot Whatagraph

Whatagraph

  • Automated client marketing reports for agenciesnot Takumi
  • Blending data from multiple ad platforms into one dashboardnot Takumi
  • White-labelled reporting under an agency's own brandingnot Takumi

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Takumi

  • No pricing published on website; contact sales required for quotes

Whatagraph

  • The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • Only two plans exist and the Prime plan is custom priced with no published rate
  • Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
  • Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
  • Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
  • Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
  • The free trial is 14 days

Pricing, plan by plan

Takumi

$599/month
  • Growth$599/month
    • Creator matching
    • Campaign management
    • Performance tracking
  • Scale$1299/month
    • Advanced matching
    • Campaign automation
    • ROI optimization

Whatagraph

Free
  • FreeFree
    • Up to 3 data sources
    • Basic dashboards
    • Daily updates
  • Starter$99/month
    • Up to 10 data sources
    • Advanced dashboards
    • Hourly updates
  • Professional$299/month
    • Unlimited data sources
    • Real-time updates
    • White-label

Which should you pick?

Choose Takumi if

  • You need creator matching.
  • You work on Web, Api.
  • You also want campaign automation.
Takumi review

Choose Whatagraph if

  • You need automated reporting.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want multi-channel integration.
Whatagraph review

Questions people ask

Is Takumi or Whatagraph better?
Neither clearly leads. Takumi starts at $599/month and Whatagraph at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Takumi or Whatagraph?
Whatagraph has a free tier; the other does not. Paid plans start at $599/month for Takumi and Free for Whatagraph.
Does Takumi or Whatagraph run on more platforms?
Takumi runs on Web, Api. Whatagraph runs on Web, Mobile, Api.
Can I use Whatagraph for free?
Yes. Whatagraph has a free tier, so you can try it without paying. Takumi starts at $599/month.
What is Takumi best used for?
Takumi is most often used for performance campaigns, roi optimization, campaign automation. Of those, performance campaigns and roi optimization are not what Whatagraph is typically brought in for.
What can Takumi do that Whatagraph cannot?
Takumi covers Creator matching, Campaign automation, Performance analytics, ROI optimization. Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization. Both handle Shopify, Google Analytics, Data encryption.

Answered from the vendors’ own pages

Takumi: How much does Takumi cost?

Takumi does not publish pricing on its website. The platform describes itself as fully managed and directs interested parties to submit brand inquiries or book a demo to discuss pricing.

Source
Whatagraph: What is the starting price for Whatagraph's Max plan?

The Max plan starts at 699 euros per month when billed annually.

Source
Takumi: Does Takumi charge creators or brands?

Takumi emphasizes guaranteed payment and no fees taken from creator rewards, but full pricing model details require contacting the company directly.

Source
Whatagraph: Do Whatagraph plans limit the number of users or reports?

No, both the Max and Prime plans include unlimited users and unlimited reports.

Source
Whatagraph: What is a 'source credit' in Whatagraph pricing?

One source credit equals one connected data account. The Max plan starts with 50 source credits, and the Prime plan includes a custom amount based on needs.

Source
Whatagraph: What's included in both Whatagraph plans?

Both Max and Prime plans include Whatagraph IQ with automated report creation, live chat support, EU data center access, and version history.

Source
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