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Influencer Marketing · head to head

Tagger vs Whatagraph

T

Tagger

Influencer Marketing

Influencer intelligence and discovery

From
Free
Rated
-
Full reviewWebsite
Whatagraph logo

Whatagraph

Marketing

Automated marketing reporting and analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Tagger tagger is now sold as Sprout Social Influencer Marketing, with the vendor describing the platform as formerly Tagger; Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • They diverge on capability: Tagger covers Creator search, Whatagraph covers Automated reporting.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Tagger and Whatagraph actually diverge.

Attributes where Tagger and Whatagraph differ
AttributeTaggerWhatagraph
PlatformsWeb, ApiWeb, Mobile, Api
CategoryInfluencer MarketingMarketing
Founded20152016

Identical on both: starting price (Free), pricing model (subscription), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Tagger

  • Creator search
  • Audience insights
  • Influencer scoring
  • Campaign recommendations
  • Historical data
  • Engagement analysis
  • Report generation
  • Trend analysis

Only in Whatagraph

  • Automated reporting
  • Multi-channel integration
  • Custom dashboards
  • Data visualization
  • PDF reports
  • Real-time updates
  • Historical tracking
  • Anomaly detection

What people use each for

The jobs each tool is most often brought in to do.

Tagger

  • AI-assisted creator discovery matched to an existing audiencenot Whatagraph
  • Running outreach, contracting, content approvals and payments in one workflownot Whatagraph
  • Attributing creator activity to revenue using affiliate links, UTMs or pixelsnot Whatagraph
  • Managing several brands through separate dedicated workspacesnot Whatagraph

Whatagraph

  • Automated client marketing reports for agenciesnot Tagger
  • Blending data from multiple ad platforms into one dashboardnot Tagger
  • White-labelled reporting under an agency's own brandingnot Tagger

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Tagger

  • Tagger is now sold as Sprout Social Influencer Marketing, with the vendor describing the platform as formerly Tagger
  • Pricing is by quote only, with no rate, tier or minimum published; the page directs visitors to schedule a demo to discuss pricing

Whatagraph

  • The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • Only two plans exist and the Prime plan is custom priced with no published rate
  • Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
  • Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
  • Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
  • Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
  • The free trial is 14 days

Pricing, plan by plan

Tagger

Free
  • FreeFree
    • Profile search
    • Basic insights
    • Public data
  • Premium$undefined/month
    • Advanced search
    • Audience insights
    • Campaign recommendations

Whatagraph

Free
  • FreeFree
    • Up to 3 data sources
    • Basic dashboards
    • Daily updates
  • Starter$99/month
    • Up to 10 data sources
    • Advanced dashboards
    • Hourly updates
  • Professional$299/month
    • Unlimited data sources
    • Real-time updates
    • White-label

Which should you pick?

Choose Tagger if

  • You need creator search.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want audience insights.
Tagger review

Choose Whatagraph if

  • You need automated reporting.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want multi-channel integration.
Whatagraph review

Questions people ask

Is Tagger or Whatagraph better?
Neither clearly leads. Tagger starts at Free and Whatagraph at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Tagger or Whatagraph?
Tagger starts at Free and Whatagraph at Free.
Does Tagger or Whatagraph run on more platforms?
Tagger runs on Web, Api. Whatagraph runs on Web, Mobile, Api.
Can I use Tagger for free?
Both have a free tier, so you can try either at no cost before committing.
What is Tagger best used for?
Tagger is most often used for ai-assisted creator discovery matched to an existing audience, running outreach, contracting, content approvals and payments in one workflow, attributing creator activity to revenue using affiliate links, utms or pixels, managing several brands through separate dedicated workspaces. Of those, ai-assisted creator discovery matched to an existing audience and running outreach, contracting, content approvals and payments in one workflow are not what Whatagraph is typically brought in for.
What can Tagger do that Whatagraph cannot?
Tagger covers Creator search, Audience insights, Influencer scoring, Campaign recommendations. Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization.

Answered from the vendors’ own pages

Whatagraph: What is the starting price for Whatagraph's Max plan?

The Max plan starts at 699 euros per month when billed annually.

Source
Whatagraph: Do Whatagraph plans limit the number of users or reports?

No, both the Max and Prime plans include unlimited users and unlimited reports.

Source
Whatagraph: What is a 'source credit' in Whatagraph pricing?

One source credit equals one connected data account. The Max plan starts with 50 source credits, and the Prime plan includes a custom amount based on needs.

Source
Whatagraph: What's included in both Whatagraph plans?

Both Max and Prime plans include Whatagraph IQ with automated report creation, live chat support, EU data center access, and version history.

Source
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