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Marketing · head to head

Matomo vs Traackr

Matomo logo

Matomo

Marketing

Privacy-focused web analytics

From
Free
Rated
-
Full reviewWebsite
Traackr logo

Traackr

Influencer Marketing

The influencer marketing platform for data-driven teams

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Matomo has a free tier, so it costs nothing to try first.
  • Each has a real cost: Matomo the self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins; Traackr no pricing published on website - requires direct sales consultation
  • They diverge on capability: Matomo covers Web analytics, Traackr covers Influencer discovery.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Matomo and Traackr actually diverge.

Attributes where Matomo and Traackr differ
AttributeMatomoTraackr
Starting priceFreeOn request
Pricing modelfreemiumsubscription
Free tierYesNo
PlatformsWeb, On-premiseWeb, Api
CategoryMarketingInfluencer Marketing
Founded20072008

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Matomo

  • Web analytics
  • Real-time reports
  • Custom dimensions
  • Goal tracking
  • E-commerce tracking
  • Google Search Console
  • Privacy-focused
  • On-premise deployment

Only in Traackr

  • Influencer discovery
  • Advanced analytics
  • Competitive benchmarking
  • Market research
  • Campaign optimization
  • Influencer vetting
  • Spend optimization
  • Brand safety

Both cover

  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Matomo

  • Privacy focused web analytics as an alternative to Google Analyticsnot Traackr
  • Self hosting analytics so visitor data stays on owned infrastructurenot Traackr

Traackr

  • Influencer discovery and creator relationship managementnot Matomo
  • Campaign activation and coordination across creatorsnot Matomo
  • Attribution tracking from creator content to customer checkoutnot Matomo
  • Enterprise influencer marketing campaign managementnot Matomo
  • Global team coordination for DTC brands and agenciesnot Matomo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Matomo

  • The self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins
  • Premium plugin bundles for self hosted installs run from 275 EUR a month for 4 users to 3,400 EUR for 50
  • Cloud pricing is banded by monthly hits, and anything above 10 million requires contacting sales
  • Self hosting places all operation and upgrades on the operator while still needing paid plugins for the advanced features

Traackr

  • No pricing published on website - requires direct sales consultation
  • Custom pricing model makes it difficult to budget and compare alternatives
  • Requires scheduling a call with a platform specialist to discuss pricing
  • No free trial or freemium tier available

Pricing, plan by plan

Matomo

Free
  • Self-hostedFree
    • Open-source
    • Full analytics
    • Privacy-focused

Traackr

On request
  • Standard$undefined/month
    • Influencer discovery
    • Basic analytics
    • Campaign tracking
  • Advanced$undefined/month
    • Advanced analytics
    • Competitive benchmarking
    • Market insights
  • Enterprise$undefined/month
    • Custom solutions
    • API access
    • Global coverage

Which should you pick?

Choose Matomo if

  • You need web analytics.
  • You want to start without paying.
  • You work on Web, On-premise.
  • You also want real-time reports.
Matomo review

Choose Traackr if

  • You need influencer discovery.
  • You work on Web, Api.
  • You also want advanced analytics.
Traackr review

Questions people ask

Is Matomo or Traackr better?
Neither clearly leads. Matomo starts at Free and Traackr at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Matomo or Traackr?
Matomo has a free tier; the other does not. Paid plans start at Free for Matomo and On request for Traackr.
Does Matomo or Traackr run on more platforms?
Matomo runs on Web, On-premise. Traackr runs on Web, Api.
Can I use Matomo for free?
Yes. Matomo has a free tier, so you can try it without paying. Traackr starts at On request.
What is Matomo best used for?
Matomo is most often used for privacy focused web analytics as an alternative to google analytics, self hosting analytics so visitor data stays on owned infrastructure. Of those, privacy focused web analytics as an alternative to google analytics and self hosting analytics so visitor data stays on owned infrastructure are not what Traackr is typically brought in for.
What can Matomo do that Traackr cannot?
Matomo covers Web analytics, Real-time reports, Custom dimensions, Goal tracking. Traackr covers Influencer discovery, Advanced analytics, Competitive benchmarking, Market research. Both handle Cloud deployment.

Answered from the vendors’ own pages

Matomo: How much does Matomo cost?

Matomo Cloud starts at EUR 29 per month for the Starter plan, which covers 50,000 hits per month. Matomo On-Premise has a free Community edition, with paid bundles from EUR 275 per month for up to 5M hits and 4 users.

Source
Traackr: How much does Traackr cost?

Traackr does not publish pricing on its website. The pricing page invites customers to 'Request pricing' and 'Schedule a call with one of our platform specialists to get you more information on our pricing and packages.'

Source
Matomo: Is Matomo free?

The On-Premise Community edition is free forever with unlimited users and hits, supported through the forum only. Matomo Cloud is a paid service, though a free trial with access to all core features is offered.

Source
Traackr: Is there a free trial for Traackr?

Traackr does not mention a free trial on its pricing page. Access to pricing and trials must be requested through direct sales consultation.

Source
Matomo: What is the difference between Matomo Cloud and On-Premise?

Cloud plans include hosting, maintenance, automatic updates and daily backups, priced by monthly hits from EUR 29. On-Premise is self-hosted, free in its Community edition, with paid bundles adding support and higher user counts.

Source
Traackr: What industries does Traackr serve?

Traackr serves Beauty & Personal Care, Fashion & Apparel, Food & Beverage, Consumer Electronics, Media & Entertainment, Retail, and Travel & Hospitality industries with clients including L'Oréal, Sephora, Samsung, ASICS, and Pandora.

Source
Matomo: How many hits do the Matomo On-Premise bundles cover?

The Team bundle covers up to 5M hits per month and 4 users at EUR 275 per month. Business covers up to 30M hits and 20 users at EUR 1,450. Enterprise covers up to 100M hits and 50 users at EUR 3,400.

Source
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