Softwr

Influencer Marketing · head to head

Klear vs Whatagraph

Klear logo

Klear

Influencer Marketing

Influencer marketing made simple

From
On request
Rated
-
Full reviewWebsite
Whatagraph logo

Whatagraph

Marketing

Automated marketing reporting and analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Whatagraph has a free tier, so it costs nothing to try first.
  • Each has a real cost: Klear no pricing is published for any of the four tiers; Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • They diverge on capability: Klear covers AI-powered discovery, Whatagraph covers Automated reporting.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Klear and Whatagraph actually diverge.

Attributes where Klear and Whatagraph differ
AttributeKlearWhatagraph
Starting priceOn requestFree
Free tierNoYes
PlatformsWeb, ApiWeb, Mobile, Api
CategoryInfluencer MarketingMarketing
Founded20122016

Identical on both: pricing model (subscription), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Klear

  • AI-powered discovery
  • Demographic analysis
  • Campaign management
  • Performance analytics
  • Influencer CRM
  • Social listening
  • Competitor tracking
  • Reporting

Only in Whatagraph

  • Automated reporting
  • Multi-channel integration
  • Custom dashboards
  • Data visualization
  • PDF reports
  • Real-time updates
  • Historical tracking
  • Anomaly detection

Both cover

  • Data encryption

What people use each for

The jobs each tool is most often brought in to do.

Klear

  • Influencer marketing platformnot Whatagraph
  • Social media monitoringnot Whatagraph
  • Influencer discovery and outreachnot Whatagraph

Whatagraph

  • Automated client marketing reports for agenciesnot Klear
  • Blending data from multiple ad platforms into one dashboardnot Klear
  • White-labelled reporting under an agency's own brandingnot Klear

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Klear

  • No pricing is published for any of the four tiers
  • Most agreements carry a minimum contract length of 12 months
  • Cost depends on sources monitored, data volume, user count, integrations and onboarding, so several negotiated variables set the price
  • Every quote is individually tailored rather than listed

Whatagraph

  • The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • Only two plans exist and the Prime plan is custom priced with no published rate
  • Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
  • Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
  • Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
  • Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
  • The free trial is 14 days

Pricing, plan by plan

Klear

On request
  • Starter$undefined/month
    • Influencer discovery
    • Basic filters
    • Campaign tracking
  • Professional$undefined/month
    • Advanced search
    • Audience demographics
    • Performance analytics
  • Enterprise$undefined/month
    • Meltwater integration
    • Custom solutions
    • API access

Whatagraph

Free
  • FreeFree
    • Up to 3 data sources
    • Basic dashboards
    • Daily updates
  • Starter$99/month
    • Up to 10 data sources
    • Advanced dashboards
    • Hourly updates
  • Professional$299/month
    • Unlimited data sources
    • Real-time updates
    • White-label

Which should you pick?

Choose Klear if

  • You need ai-powered discovery.
  • You work on Web, Api.
  • You also want demographic analysis.
Klear review

Choose Whatagraph if

  • You need automated reporting.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want multi-channel integration.
Whatagraph review

Questions people ask

Is Klear or Whatagraph better?
Neither clearly leads. Klear starts at On request and Whatagraph at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Klear or Whatagraph?
Whatagraph has a free tier; the other does not. Paid plans start at On request for Klear and Free for Whatagraph.
Does Klear or Whatagraph run on more platforms?
Klear runs on Web, Api. Whatagraph runs on Web, Mobile, Api.
Can I use Whatagraph for free?
Yes. Whatagraph has a free tier, so you can try it without paying. Klear starts at On request.
What is Klear best used for?
Klear is most often used for influencer marketing platform, social media monitoring, influencer discovery and outreach. Of those, influencer marketing platform and social media monitoring are not what Whatagraph is typically brought in for.
What can Klear do that Whatagraph cannot?
Klear covers AI-powered discovery, Demographic analysis, Campaign management, Performance analytics. Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization. Both handle Data encryption.

Answered from the vendors’ own pages

Klear: What is Klear's current pricing model?

Klear is now part of Meltwater's influencer marketing suite. Pricing is tailored rather than one-size-fits-all, based on monitoring scope, data volume, user count, and support needs.

Source
Whatagraph: What is the starting price for Whatagraph's Max plan?

The Max plan starts at 699 euros per month when billed annually.

Source
Klear: How does Meltwater/Klear pricing work?

Meltwater offers Starter, Pro, Enterprise, and Agency plans with customized pricing. Annual contracts with 12-month minimum are standard. Implementation fees may apply.

Source
Whatagraph: Do Whatagraph plans limit the number of users or reports?

No, both the Max and Prime plans include unlimited users and unlimited reports.

Source
Klear: Does Klear/Meltwater offer free trials?

Meltwater does not offer self-serve free trials. Expert-guided demos are provided at no cost upon request.

Source
Whatagraph: What is a 'source credit' in Whatagraph pricing?

One source credit equals one connected data account. The Max plan starts with 50 source credits, and the Prime plan includes a custom amount based on needs.

Source
Whatagraph: What's included in both Whatagraph plans?

Both Max and Prime plans include Whatagraph IQ with automated report creation, live chat support, EU data center access, and version history.

Source
Share

Related pages

More on Klear

More on Whatagraph

Keep looking

Other head to heads