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Social Media · head to head

Metricool vs Statusbrew

Metricool logo

Metricool

Social Media

All-in-one platform to plan, publish, and analyze social media content

From
Free
Rated
-
Full reviewWebsite
Statusbrew logo

Statusbrew

Social Media

Social media publishing, inbox and moderation with rule-based comment hiding built in

From
$69/month
Rated
-
Full reviewWebsite

The short version

  • Only Metricool has a free tier, so it costs nothing to try first.
  • Each has a real cost: Metricool full Twitter/X analytics and post approval workflows are locked behind the Advanced plan.; Statusbrew plans cap both seats and social profiles, so an agency with many small clients hits the profile ceiling well before the user ceiling and is pushed to a tier it does not otherwise need.
  • They diverge on capability: Metricool covers Content Planner, Statusbrew covers Publishing and scheduling.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Metricool and Statusbrew actually diverge.

Attributes where Metricool and Statusbrew differ
AttributeMetricoolStatusbrew
Starting priceFree$69/month
Pricing modelfreemiumPer user per month
Free tierYesNo
Platformsweb, ios, android, apiWeb, iOS, Android

Identical on both: user rating (Not yet rated), category (Social Media).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Metricool

  • Content Planner
  • Analytics & Competitor Analysis
  • Automated Reporting
  • Unified Inbox
  • Ads Management
  • SmartLinks
  • AI Assistant

Only in Statusbrew

  • Publishing and scheduling
  • Unified inbox
  • Rule-based moderation
  • Approval workflows
  • Reporting
  • BrewLink
  • AI sentiment analysis
  • Social and web listening

What people use each for

The jobs each tool is most often brought in to do.

Metricool

  • Scheduling posts across multiple social networksnot Statusbrew
  • Tracking competitor social performancenot Statusbrew
  • Automating client and team reportsnot Statusbrew
  • Managing paid social ad campaignsnot Statusbrew
  • Building a link-in-bio landing pagenot Statusbrew

Statusbrew

  • A consumer brand running paid social where ad comment threads fill with spam and complaints faster than a community manager can clear themnot Metricool
  • An agency managing a dozen small clients that needs client-facing approval before anything publishes to a client accountnot Metricool
  • An in-house team of five that wants one inbox for Instagram, TikTok and LinkedIn engagement rather than three native appsnot Metricool
  • A retailer with many Google Business Profile locations that wants reviews and posts handled in the same queue as socialnot Metricool

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Metricool

  • Full Twitter/X analytics and post approval workflows are locked behind the Advanced plan.
  • Unlimited scheduling on paid plans is still capped by an undisclosed fair use policy.
  • Free plan is limited to a single brand and 20 posts per month.
  • API access is only available on the top Advanced tier.

Statusbrew

  • Plans cap both seats and social profiles, so an agency with many small clients hits the profile ceiling well before the user ceiling and is pushed to a tier it does not otherwise need.
  • Listening is limited to Premium and above and is keyword monitoring rather than a full listening dataset, so a brand that needs historical share of voice will still buy a second tool.
  • Moderation rules are keyword and sentiment based, which means sarcasm and coded language slip through while legitimate comments containing a blocked word get hidden, and someone must audit the rule set regularly.
  • Analytics retention is capped at 18 months even on paid tiers, so year-on-year comparisons beyond that require exporting data yourself before it ages out.
  • Network coverage depends entirely on the platform APIs, and features such as Instagram direct message handling or ad comment access change without notice when Meta adjusts permissions, occasionally breaking a workflow the plan was bought for.

Pricing, plan by plan

Metricool

Free
  • FreeFree
    • 1 brand
    • 20 posts/month
    • 5 competitor profiles
  • Starter$20/month
    • Up to 10 brands
    • Unlimited publishing (fair use)
    • 100 competitor profiles
  • Advanced$53/month
    • Up to 50 brands
    • Team management and post approval
    • Full Twitter/X analytics

Statusbrew

$69/month
  • Lite$89/month
    • 1 user
    • 5 social profiles
    • Unlimited scheduled posts
  • Standard$179/month
    • 3 users
    • 10 social profiles
    • Everything in Lite
  • Premium$299/month
    • 6 users
    • 15 social profiles
    • Everything in Standard
  • Enterprise$undefined/year
    • Unlimited users and profiles
    • SAML single sign-on
    • HubSpot and Salesforce integration

Which should you pick?

Choose Metricool if

  • You need content planner.
  • You want to start without paying.
  • You work on web, ios, android, api.
  • You also want analytics & competitor analysis.
Metricool review

Choose Statusbrew if

  • You need publishing and scheduling.
  • You work on Web, iOS, Android.
  • You also want unified inbox.
Statusbrew review

Questions people ask

Is Metricool or Statusbrew better?
Neither clearly leads. Metricool starts at Free and Statusbrew at $69/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Metricool or Statusbrew?
Metricool has a free tier; the other does not. Paid plans start at Free for Metricool and $69/month for Statusbrew.
Does Metricool or Statusbrew run on more platforms?
Metricool runs on web, ios, android, api. Statusbrew runs on Web, iOS, Android.
Can I use Metricool for free?
Yes. Metricool has a free tier, so you can try it without paying. Statusbrew starts at $69/month.
What is Metricool best used for?
Metricool is most often used for scheduling posts across multiple social networks, tracking competitor social performance, automating client and team reports, managing paid social ad campaigns. Of those, scheduling posts across multiple social networks and tracking competitor social performance are not what Statusbrew is typically brought in for.
What can Metricool do that Statusbrew cannot?
Metricool covers Content Planner, Analytics & Competitor Analysis, Automated Reporting, Unified Inbox. Statusbrew covers Publishing and scheduling, Unified inbox, Rule-based moderation, Approval workflows.

Answered from the vendors’ own pages

Metricool: Is there a free plan, and what are its limits?

Metricool's Free plan supports 1 brand, up to 20 posts per month, 5 competitor profiles, and 30 days of analytics history.

Source
Statusbrew: Can it moderate comments on paid ads?

Yes, and that is the main reason to choose it. Rules can hide or delete comments on ad posts as well as organic ones.

Metricool: What does Metricool cost?

Starter runs from about $20/month and Advanced from about $53/month (billed annually, with monthly billing also available); a Custom tier is available on request.

Source
Statusbrew: How much is it really?

89, 179 and 299 US dollars per month on monthly billing for Lite, Standard and Premium, dropping to 69, 129 and 229 on annual. Agency pricing starts at 49 per client per month.

Metricool: How is usage metered?

Plans limit the number of connected brands and competitor profiles; scheduling is unlimited on paid plans but subject to a fair use policy.

Source
Statusbrew: Does the Lite plan work for a small agency?

No. One user and five profiles covers roughly one client. Agencies should price the dedicated agency plan against the per-client count.

Statusbrew: Is there a free plan?

No, only a 14-day trial without a card.

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