Influencer Marketing · head to head
Sprout Social vs Influencity
Sprout Social
Influencer Marketing
Social media management with influencer insights
- From
- $249/month
- Rated
- -
Influencity
Influencer Marketing
Complete influencer marketing management
- From
- Free
- Rated
- -
The short version
- Only Influencity has a free tier, so it costs nothing to try first.
- Each has a real cost: Sprout Social pricing is by quote only, with no rate, tier or minimum published; the page directs visitors to schedule a demo to discuss pricing; Influencity influencity discloses no plan names or prices on its pricing page; access is gated behind a 7 day free trial after which buyers must book a call or request a demo, with plan selection itself handled through a sales consultation rather than a self-serve comparison chart
- They diverge on capability: Sprout Social covers Social publishing, Influencity covers AI-powered discovery.
Where they differ
Only the attributes on which Sprout Social and Influencity actually diverge.
| Attribute | Sprout Social | Influencity |
|---|---|---|
| Starting price | $249/month | Free |
| Free tier | No | Yes |
| Platforms | Web, Ios, Android, Api | Web, Api |
| Category | Influencer Marketing | Unknown |
| Founded | 2010 | 2014 |
Identical on both: pricing model (subscription), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Sprout Social
- Social publishing
- Social inbox
- Analytics
- Social listening
- Influencer identification
- Competitor analysis
- Report builder
- Content calendar
Only in Influencity
- AI-powered discovery
- 200M+ profiles
- Audience analysis
- Campaign management
- Performance analytics
- Competitor benchmarking
- Custom workflows
- Team collaboration
Both cover
- Google Analytics
- SOC2
- GDPR
- Cloud deployment
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Sprout Social
- Discovering and vetting creators with brand safety reporting and Brand Fit Scoresnot Influencity
- Centralising creator outreach, contracting, approvals and paymentsnot Influencity
- Measuring creator-driven revenue with first-party analytics and attributionnot Influencity
- Building a creator pipeline through branded application pagesnot Influencity
Influencity
- Influencer discoverynot Sprout Social
- Campaign managementnot Sprout Social
- Audience analysisnot Sprout Social
- Competitor researchnot Sprout Social
- ROI measurementnot Sprout Social
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Sprout Social
- Pricing is by quote only, with no rate, tier or minimum published; the page directs visitors to schedule a demo to discuss pricing
- Influencer marketing is sold separately from the main Sprout Social social media management plans
Influencity
- Influencity discloses no plan names or prices on its pricing page; access is gated behind a 7 day free trial after which buyers must book a call or request a demo, with plan selection itself handled through a sales consultation rather than a self-serve comparison chart
Pricing, plan by plan
Sprout Social
$249/month- Standard$249/month
- 5 social profiles
- Social inbox
- Publishing calendar
- Professional$399/month
- Competitive reports
- Optimal send times
- Response rate reports
Influencity
Free- FreeFree
- Limited searches
- Basic profiles
- 5 lists
- Basic$168/month
- 5,000 searches
- Full profiles
- Campaign management
- Professional$348/month
- 15,000 searches
- Advanced analytics
- Team collaboration
- Business$698/month
- Unlimited searches
- API access
- Custom workflows
Which should you pick?
Choose Sprout Social if
- You need social publishing.
- You work on Web, Ios, Android, Api.
- You also want social inbox.
Choose Influencity if
- You need ai-powered discovery.
- You want to start without paying.
- You work on Web, Api.
- You also want 200m+ profiles.
Questions people ask
- Is Sprout Social or Influencity better?
- Neither clearly leads. Sprout Social starts at $249/month and Influencity at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Sprout Social or Influencity?
- Influencity has a free tier; the other does not. Paid plans start at $249/month for Sprout Social and Free for Influencity.
- Does Sprout Social or Influencity run on more platforms?
- Sprout Social runs on Web, Ios, Android, Api. Influencity runs on Web, Api.
- Can I use Influencity for free?
- Yes. Influencity has a free tier, so you can try it without paying. Sprout Social starts at $249/month.
- What is Sprout Social best used for?
- Sprout Social is most often used for discovering and vetting creators with brand safety reporting and brand fit scores, centralising creator outreach, contracting, approvals and payments, measuring creator-driven revenue with first-party analytics and attribution, building a creator pipeline through branded application pages. Of those, discovering and vetting creators with brand safety reporting and brand fit scores and centralising creator outreach, contracting, approvals and payments are not what Influencity is typically brought in for.
- What can Sprout Social do that Influencity cannot?
- Sprout Social covers Social publishing, Social inbox, Analytics, Social listening. Influencity covers AI-powered discovery, 200M+ profiles, Audience analysis, Campaign management. Both handle Google Analytics, SOC2, GDPR, Cloud deployment.