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Influencer Marketing · head to head

Billo vs Influencity

Billo logo

Billo

Influencer Marketing

Custom video ads made by real creators

From
$59/one-time
Rated
-
Full reviewWebsite
Influencity logo

Influencity

Influencer Marketing

Complete influencer marketing management

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Influencity has a free tier, so it costs nothing to try first.
  • Each has a real cost: Billo uGC video pricing as captured 1 January 2023 started as low as $59 per video (promotional price), compared to a stated agency average of around $500 per video; Influencity specific pricing tiers and amounts are not published on the website
  • They diverge on capability: Billo covers UGC video creation, Influencity covers AI-powered discovery.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Billo and Influencity actually diverge.

Attributes where Billo and Influencity differ
AttributeBilloInfluencity
Starting price$59/one-timeFree
Pricing modelusage-basedsubscription
Free tierNoYes
PlatformsWeb, Ios, AndroidWeb, Api
Founded20202014

Identical on both: user rating (Not yet rated), category (Influencer Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Billo

  • UGC video creation
  • Creator matching
  • Product shipping
  • Content revisions
  • Raw footage
  • Content licensing
  • Fast turnaround
  • Quality control

Only in Influencity

  • AI-powered discovery
  • 200M+ profiles
  • Audience analysis
  • Campaign management
  • Performance analytics
  • Competitor benchmarking
  • Custom workflows
  • Team collaboration

Both cover

  • TikTok
  • Instagram
  • YouTube
  • Shopify
  • GDPR
  • Data encryption
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Billo

  • Video adsnot Influencity
  • Unboxing videosnot Influencity
  • Product demosnot Influencity
  • Testimonialsnot Influencity
  • Social contentnot Influencity

Influencity

  • Influencer discoverynot Billo
  • Campaign managementnot Billo
  • Audience analysisnot Billo
  • Competitor researchnot Billo
  • ROI measurementnot Billo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Billo

  • UGC video pricing as captured 1 January 2023 started as low as $59 per video (promotional price), compared to a stated agency average of around $500 per video

Influencity

  • Specific pricing tiers and amounts are not published on the website
  • Plans are customizable but price details only available through sales contact

Pricing, plan by plan

Billo

$59/one-time
  • Starter$59/per-video
    • 60-second videos
    • Standard creators
    • 2 revision rounds
  • Premium$99/per-video
    • 90-second videos
    • Verified creators
    • 3 revision rounds
  • Enterprise$undefined/custom
    • Volume discounts
    • Dedicated manager
    • Custom requirements

Influencity

Free
  • FreeFree
    • Limited searches
    • Basic profiles
    • 5 lists
  • Basic$168/month
    • 5,000 searches
    • Full profiles
    • Campaign management
  • Professional$348/month
    • 15,000 searches
    • Advanced analytics
    • Team collaboration
  • Business$698/month
    • Unlimited searches
    • API access
    • Custom workflows

Which should you pick?

Choose Billo if

  • You need ugc video creation.
  • You work on Web, Ios, Android.
  • You also want creator matching.
Billo review

Choose Influencity if

  • You need ai-powered discovery.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want 200m+ profiles.
Influencity review

Questions people ask

Is Billo or Influencity better?
Neither clearly leads. Billo starts at $59/one-time and Influencity at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Billo or Influencity?
Influencity has a free tier; the other does not. Paid plans start at $59/one-time for Billo and Free for Influencity.
Does Billo or Influencity run on more platforms?
Billo runs on Web, Ios, Android. Influencity runs on Web, Api.
Can I use Influencity for free?
Yes. Influencity has a free tier, so you can try it without paying. Billo starts at $59/one-time.
What is Billo best used for?
Billo is most often used for video ads, unboxing videos, product demos, testimonials. Of those, video ads and unboxing videos are not what Influencity is typically brought in for.
What can Billo do that Influencity cannot?
Billo covers UGC video creation, Creator matching, Product shipping, Content revisions. Influencity covers AI-powered discovery, 200M+ profiles, Audience analysis, Campaign management. Both handle TikTok, Instagram, YouTube, Shopify.

Answered from the vendors’ own pages

Billo: Does Billo offer a free tier or require payment to start?

Billo offers a 'Sign up for free' option for both brands and creators, indicating a free tier is available. However, detailed pricing information is not available on the homepage.

Source
Influencity: How much does Influencity cost?

Influencity specific pricing is not published online. The platform offers multiple customizable plan tiers based on team size, campaign volume, and goals with both monthly and annual billing options. Annual billing provides a lower effective monthly cost than monthly plans.

Source
Billo: What promotional offers does Billo currently have?

Billo is currently offering a Black Friday promotion with +$300 bonus to creator balances for creator videos.

Source
Influencity: Is there a free trial for Influencity?

Yes, Influencity includes a 7-day free trial on all plans that provides access to core capabilities including creator discovery, audience analytics, and campaign management features.

Source
Influencity: What are Influencity's usage limits by plan?

Usage limits for creator analyses and tracked creators vary by plan tier, but specific numbers are not published on the pricing page. Plans include customizable limits based on team needs.

Source
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