Software · head to head
Sprout Social vs Afluencer
Sprout Social
Software
Social media management with influencer insights
- From
- $249/month
- Rated
- -
The short version
- Only Afluencer has a free tier, so it costs nothing to try first.
- Each has a real cost: Sprout Social pricing is by quote only, with no rate, tier or minimum published; the page directs visitors to schedule a demo to discuss pricing; Afluencer the brand plans jump from free straight to $649 a month, with no tier between the marketplace listing and Standard
- They diverge on capability: Sprout Social covers Social publishing, Afluencer covers Creator discovery.
Where they differ
Only the attributes on which Sprout Social and Afluencer actually diverge.
| Attribute | Sprout Social | Afluencer |
|---|---|---|
| Starting price | $249/month | Free |
| Free tier | No | Yes |
| Platforms | Web, Ios, Android, Api | Web, Api |
| Founded | 2010 | 2021 |
Identical on both: pricing model (subscription), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Sprout Social
- Social publishing
- Social inbox
- Analytics
- Social listening
- Influencer identification
- Competitor analysis
- Report builder
- Content calendar
Only in Afluencer
- Creator discovery
- Smart contracts
- Blockchain payments
- Campaign management
- Portfolio management
- Content rights tracking
- Performance analytics
Both cover
- Cloud deployment
- Web support
- Api support
What people use each for
The jobs each tool is most often brought in to do.
Sprout Social
- Discovering and vetting creators with brand safety reporting and Brand Fit Scoresnot Afluencer
- Centralising creator outreach, contracting, approvals and paymentsnot Afluencer
- Measuring creator-driven revenue with first-party analytics and attributionnot Afluencer
- Building a creator pipeline through branded application pagesnot Afluencer
Afluencer
- Brands posting collaboration briefs to find creatorsnot Sprout Social
- Outreach to influencers at volume on the paid tiersnot Sprout Social
- Managing product send-outs and creator paymentsnot Sprout Social
- Creators applying to brand collaborationsnot Sprout Social
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Sprout Social
- Pricing is by quote only, with no rate, tier or minimum published; the page directs visitors to schedule a demo to discuss pricing
- Influencer marketing is sold separately from the main Sprout Social social media management plans
Afluencer
- The brand plans jump from free straight to $649 a month, with no tier between the marketplace listing and Standard
- Standard is metered at 1,000 outreach messages a month and Pro at 5,000
- The Pro plan at $1,049 a month is sold with 3 or more seats
- Creators are metered too, at 90 application credits a month on the $29 Macro plan and 150 on the $79 Mega plan
Pricing, plan by plan
Sprout Social
$249/month- Standard$249/month
- 5 social profiles
- Social inbox
- Publishing calendar
- Professional$399/month
- Competitive reports
- Optimal send times
- Response rate reports
Afluencer
Free- CreatorFree
- Profile creation
- Campaign access
- Smart contract payments
- Brand$99/month
- Campaign creation
- Creator search
- Analytics dashboard
Which should you pick?
Choose Sprout Social if
- You need social publishing.
- You work on Web, Ios, Android, Api.
- You also want social inbox.
Choose Afluencer if
- You need creator discovery.
- You want to start without paying.
- You work on Web, Api.
- You also want smart contracts.
Questions people ask
- Is Sprout Social or Afluencer better?
- Neither clearly leads. Sprout Social starts at $249/month and Afluencer at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Sprout Social or Afluencer?
- Afluencer has a free tier; the other does not. Paid plans start at $249/month for Sprout Social and Free for Afluencer.
- Does Sprout Social or Afluencer run on more platforms?
- Sprout Social runs on Web, Ios, Android, Api. Afluencer runs on Web, Api.
- Can I use Afluencer for free?
- Yes. Afluencer has a free tier, so you can try it without paying. Sprout Social starts at $249/month.
- What is Sprout Social best used for?
- Sprout Social is most often used for discovering and vetting creators with brand safety reporting and brand fit scores, centralising creator outreach, contracting, approvals and payments, measuring creator-driven revenue with first-party analytics and attribution, building a creator pipeline through branded application pages. Of those, discovering and vetting creators with brand safety reporting and brand fit scores and centralising creator outreach, contracting, approvals and payments are not what Afluencer is typically brought in for.
- What can Sprout Social do that Afluencer cannot?
- Sprout Social covers Social publishing, Social inbox, Analytics, Social listening. Afluencer covers Creator discovery, Smart contracts, Blockchain payments, Campaign management. Both handle Cloud deployment, Web support, Api support.