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Surveys · head to head

Device Magic vs Sogolytics

Device Magic logo

Device Magic

Surveys

Offline mobile forms for field crews, quote-only with a three user minimum, now under GoCanvas

From
On request
Rated
-
Full reviewWebsite
Sogolytics logo

Sogolytics

Surveys

Value-priced survey and experience management platform, rebranded from SoGoSurvey in 2021

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Sogolytics has a free tier, so it costs nothing to try first.
  • Each has a real cost: Device Magic neither plan publishes a price and both carry a three user minimum billed annually, so a two-person business cannot buy it at all and a small firm cannot benchmark the quote against published competitors; Sogolytics its statistical analysis and text analytics capability is noticeably shallower than Qualtrics or Medallia for serious market research work.
  • They diverge on capability: Device Magic covers Fully offline capture, Sogolytics covers Drag-and-drop survey builder.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Device Magic and Sogolytics actually diverge.

Attributes where Device Magic and Sogolytics differ
AttributeDevice MagicSogolytics
Starting priceOn requestFree
Pricing modelquotePer user per month
Free tierNoYes
PlatformsiOS, Android, WebWeb, iOS, Android

Identical on both: user rating (Not yet rated), category (Surveys).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Device Magic

  • Fully offline capture
  • Formatted PDF output
  • Destinations
  • Dispatch and scheduling
  • Resource data
  • Conditional logic
  • White labelling

Only in Sogolytics

  • Drag-and-drop survey builder
  • SogoCX and SogoEX modules
  • AI-assisted survey creation
  • Reporting dashboards
  • Response limits by plan
  • Custom branding

What people use each for

The jobs each tool is most often brought in to do.

Device Magic

  • A mechanical contractor whose service certificates must reach the customer as a specific PDF layout immediately after the visitnot Sogolytics
  • An inspection crew working in basements and rural sites where there is no signal for most of the working daynot Sogolytics
  • A utility that needs the day's jobs dispatched to named engineers with the right form attached to each onenot Sogolytics
  • A business replacing carbon-copy job sheets where the office currently re-keys every sheet into an accounting systemnot Sogolytics

Sogolytics

  • A small business wanting published, self-service pricing rather than a Qualtrics-style sales negotiationnot Device Magic
  • A school or nonprofit needing multilingual survey support on a limited budgetnot Device Magic
  • A company wanting basic customer and employee experience management modules without buying separate enterprise platformsnot Device Magic
  • Someone still searching for SoGoSurvey by its former name who lands on the current Sogolytics productnot Device Magic

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Device Magic

  • Neither plan publishes a price and both carry a three user minimum billed annually, so a two-person business cannot buy it at all and a small firm cannot benchmark the quote against published competitors
  • Device Magic is now part of GoCanvas, which sells an overlapping mobile forms product, so buyers should ask directly about long-term investment in Device Magic before signing a multi-year term
  • Per user per month pricing means seasonal and occasional field staff consume full seats, and businesses with a large casual crew pay for licences that are used a few weeks a year
  • It captures and delivers data but does not manage the work itself, so there is no job costing, no scheduling depth and no invoicing, and it usually sits alongside a field service management system rather than replacing one
  • PDF layout control is the main reason to buy it and is also the most fiddly part of the product; complex certificate layouts take real configuration effort and are not something a field supervisor will maintain

Sogolytics

  • Its statistical analysis and text analytics capability is noticeably shallower than Qualtrics or Medallia for serious market research work.
  • The free tier response cap, around 100 per project and 200 a year, is restrictive enough that most real programmes need a paid plan quickly.
  • Its enterprise integration and panel access ecosystem is smaller than the larger experience management platforms, limiting it for organisations with complex data pipeline needs.
  • Reported pricing varies noticeably between sources depending on billing term and promotional pricing, so buyers should confirm the current rate directly rather than relying on older reviews.
  • Brand recognition still lags its former name, SoGoSurvey, in some buyer searches, which can create confusion when comparing reviews written before the 2021 rebrand.

Pricing, plan by plan

Device Magic

On request
  • Max$undefined/month
    • Per user per month, billed annually
    • Three user minimum
    • Unlimited forms and submissions
  • Enterprise$undefined/month
    • Per user per month, billed annually
    • Three user minimum
    • Everything in Max

Sogolytics

Free
  • FreeFree
    • Around 100 responses per project
    • Up to 200 responses per year
    • Basic survey features
  • Pro$39/month
    • Unlimited surveys
    • Multilingual surveys
    • Template bank
  • Pro Max$49/month
    • Everything in Pro
    • AI-assisted survey creation
    • Custom messages and branding

Which should you pick?

Choose Device Magic if

  • You need fully offline capture.
  • You work on iOS, Android, Web.
  • You also want formatted pdf output.
Device Magic review

Choose Sogolytics if

  • You need drag-and-drop survey builder.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want sogocx and sogoex modules.
Sogolytics review

Questions people ask

Is Device Magic or Sogolytics better?
Neither clearly leads. Device Magic starts at On request and Sogolytics at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Device Magic or Sogolytics?
Sogolytics has a free tier; the other does not. Paid plans start at On request for Device Magic and Free for Sogolytics.
Does Device Magic or Sogolytics run on more platforms?
Device Magic runs on iOS, Android, Web. Sogolytics runs on Web, iOS, Android.
Can I use Sogolytics for free?
Yes. Sogolytics has a free tier, so you can try it without paying. Device Magic starts at On request.
What is Device Magic best used for?
Device Magic is most often used for a mechanical contractor whose service certificates must reach the customer as a specific pdf layout immediately after the visit, an inspection crew working in basements and rural sites where there is no signal for most of the working day, a utility that needs the day's jobs dispatched to named engineers with the right form attached to each one, a business replacing carbon-copy job sheets where the office currently re-keys every sheet into an accounting system. Of those, a mechanical contractor whose service certificates must reach the customer as a specific pdf layout immediately after the visit and an inspection crew working in basements and rural sites where there is no signal for most of the working day are not what Sogolytics is typically brought in for.
What can Device Magic do that Sogolytics cannot?
Device Magic covers Fully offline capture, Formatted PDF output, Destinations, Dispatch and scheduling. Sogolytics covers Drag-and-drop survey builder, SogoCX and SogoEX modules, AI-assisted survey creation, Reporting dashboards.

Answered from the vendors’ own pages

Device Magic: What does Device Magic cost?

It does not publish prices. Both the Max and Enterprise plans are per user per month billed annually with a three user minimum, and you get a figure from sales.

Sogolytics: Is Sogolytics the same company as SoGoSurvey?

Yes, it rebranded from SoGoSurvey to Sogolytics in 2021 with a broader experience management positioning.

Device Magic: Who owns Device Magic?

It is part of GoCanvas, which also sells a competing mobile forms product.

Sogolytics: Is there a free plan?

Yes, capped at around 100 responses per project and 200 responses a year.

Device Magic: Does it work with no signal?

Yes, that is the main use case. Forms and reference data are held on the device and submissions sync when connectivity returns.

Sogolytics: How does it compare in price with Qualtrics?

Sogolytics publishes monthly self-service pricing from around 39 USD a month, versus Qualtrics enterprise contracts that typically run into five figures annually.

Device Magic: Is there a submission limit?

No. Both plans list unlimited forms, unlimited submissions and unlimited lifetime data storage, so the cost variable is seats.

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