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Surveys · head to head

Retool vs Zonka Feedback

Retool logo

Retool

Surveys

The rapid internal tool platform

From
Free
Rated
-
Full reviewWebsite
Zonka Feedback logo

Zonka Feedback

Surveys

Multi-channel CX feedback platform with quoted pricing based on response volume and AI data credits

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Retool has a free tier, so it costs nothing to try first.
  • Each has a real cost: Retool builders and internal users are billed as separate seat types, so the true cost depends on the mix rather than the headcount; Zonka Feedback no pricing tier is published for either the core product or the AI add-on, so total cost is unknown until a sales quote is obtained.
  • They diverge on capability: Retool covers Drag-and-drop builder, Zonka Feedback covers Multi-channel surveys.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Retool and Zonka Feedback actually diverge.

Attributes where Retool and Zonka Feedback differ
AttributeRetoolZonka Feedback
Starting priceFreeOn request
Pricing modelsubscriptionquote
Free tierYesNo
PlatformsWeb, Self-hostedWeb, iOS, Android
Founded2017Unknown

Identical on both: user rating (Not yet rated), category (Surveys).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Retool

  • Drag-and-drop builder
  • Database integration
  • REST API
  • Real-time data binding
  • Workflow automation
  • Custom code
  • Version control
  • 200+ integrations

Only in Zonka Feedback

  • Multi-channel surveys
  • Kiosk and offline mode
  • Real-time dashboards
  • Case management
  • AI Feedback Intelligence
  • Reputation management

What people use each for

The jobs each tool is most often brought in to do.

Retool

  • Building internal admin tools and dashboards over existing databases and APIsnot Zonka Feedback
  • Giving operations teams a UI for data they would otherwise query by handnot Zonka Feedback

Zonka Feedback

  • A multi-location retailer or clinic wanting kiosk-based feedback capture alongside digital surveysnot Retool
  • A CX team that needs closed-loop case management to assign and track resolution of negative feedbacknot Retool
  • A hospitality operator wanting reputation management alongside direct feedback collectionnot Retool
  • A company with high volumes of open-ended feedback wanting AI theme extraction rather than manual taggingnot Retool

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Retool

  • Builders and internal users are billed as separate seat types, so the true cost depends on the mix rather than the headcount
  • The free plan is capped at 5 users, 500 workflow runs a month and 5 GB of database capacity
  • Audit logging, permission controls, portals and custom branding all require the Business plan at $50 per builder per month billed annually
  • External user access is Business only, and is charged in bands above 50 users
  • Self hosted deployments mirror the cloud tiers but need Enterprise for unlimited users and SSO

Zonka Feedback

  • No pricing tier is published for either the core product or the AI add-on, so total cost is unknown until a sales quote is obtained.
  • The AI Feedback Intelligence product is priced separately on data credits, meaning a buyer who wants both feedback collection and AI analysis is negotiating two line items, not one.
  • Third-party pricing estimates in the low hundreds to near a thousand dollars a month vary enough that budgeting from public sources alone is unreliable.
  • Kiosk hardware and offline capture are a strength for physical locations but add limited value to a purely digital-only business, which pays for a capability it does not use.
  • It is a smaller vendor than Medallia or Qualtrics, so enterprise buyers evaluating analyst-recognised platforms may not shortlist it despite comparable core features.

Pricing, plan by plan

Retool

Free
  • FreeFree
    • Unlimited web and mobile apps
    • 500 workflow runs monthly
    • 5GB database capacity
  • Team$10/month
    • Builders: $10/month (annual) or $12/month (monthly)
    • Internal users: $5/month (annual) or $7/month (monthly)
    • 5,000 workflow runs monthly
  • Business$50/month
    • Builders: $50/month (annual) or $65/month (monthly)
    • Internal users: $15/month (annual) or $18/month (monthly)
    • Audit logging
  • Enterprise$null/contact sales
    • Custom pricing
    • SSO integration
    • Unlimited users

Zonka Feedback

On request
  • Feedback Management$undefined/month
    • Priced by response volume
    • Multi-channel surveys and case management
    • 14-day free trial
  • AI Feedback Intelligence$undefined/month
    • Priced by AI data credits, separate from Feedback Management
    • Theme extraction, sentiment and impact analysis

Which should you pick?

Choose Retool if

  • You need drag-and-drop builder.
  • You want to start without paying.
  • You work on Web, Self-hosted.
  • You also want database integration.
Retool review

Choose Zonka Feedback if

  • You need multi-channel surveys.
  • You work on Web, iOS, Android.
  • You also want kiosk and offline mode.
Zonka Feedback review

Questions people ask

Is Retool or Zonka Feedback better?
Neither clearly leads. Retool starts at Free and Zonka Feedback at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Retool or Zonka Feedback?
Retool has a free tier; the other does not. Paid plans start at Free for Retool and On request for Zonka Feedback.
Does Retool or Zonka Feedback run on more platforms?
Retool runs on Web, Self-hosted. Zonka Feedback runs on Web, iOS, Android.
Can I use Retool for free?
Yes. Retool has a free tier, so you can try it without paying. Zonka Feedback starts at On request.
What is Retool best used for?
Retool is most often used for building internal admin tools and dashboards over existing databases and apis, giving operations teams a ui for data they would otherwise query by hand. Of those, building internal admin tools and dashboards over existing databases and apis and giving operations teams a ui for data they would otherwise query by hand are not what Zonka Feedback is typically brought in for.
What can Retool do that Zonka Feedback cannot?
Retool covers Drag-and-drop builder, Database integration, REST API, Real-time data binding. Zonka Feedback covers Multi-channel surveys, Kiosk and offline mode, Real-time dashboards, Case management.

Answered from the vendors’ own pages

Retool: How much does Retool cost?

Retool offers a free tier. Paid cloud plans start at $10/month (Team - builders) or $5/month (Team - internal users), $50/month (Business - builders) or $15/month (Business - internal users). Enterprise pricing is custom. Annual billing provides 20% savings.

Source
Zonka Feedback: Is pricing published anywhere?

No. Zonka quotes pricing based on feedback volume for the core product and data credits for AI Feedback Intelligence; nothing is listed as a fixed price.

Retool: What is the difference between builders and internal users?

Builders are users who create applications in Retool, while internal users are those who only access and use the applications. Internal users cost significantly less than builders on all paid tiers.

Source
Zonka Feedback: Is AI Feedback Intelligence included in the base plan?

No, it is sold and priced separately from core feedback management.

Retool: Can I self-host Retool?

Yes, Free, Team, and Business tiers support self-hosting with comparable features to cloud versions. Enterprise is required for unlimited users, SSO, and advanced self-host features.

Source
Zonka Feedback: Does it support offline feedback collection?

Yes, kiosk and tablet devices can capture feedback without a live network connection, which is a differentiator against purely web-based survey tools.

Retool: What are AI credits and how do they work?

AI credits are used for app building and AI actions. Free tier includes 250 monthly credits, Team includes 1,000, and Business includes 3,000. Credits renew monthly without carryover and are pooled at the organization level.

Source
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