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Surveys · head to head

Retool vs Sogolytics

Retool logo

Retool

Surveys

The rapid internal tool platform

From
Free
Rated
-
Full reviewWebsite
Sogolytics logo

Sogolytics

Surveys

Value-priced survey and experience management platform, rebranded from SoGoSurvey in 2021

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Retool builders and internal users are billed as separate seat types, so the true cost depends on the mix rather than the headcount; Sogolytics its statistical analysis and text analytics capability is noticeably shallower than Qualtrics or Medallia for serious market research work.
  • They diverge on capability: Retool covers Drag-and-drop builder, Sogolytics covers Drag-and-drop survey builder.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Retool and Sogolytics actually diverge.

Attributes where Retool and Sogolytics differ
AttributeRetoolSogolytics
Pricing modelsubscriptionPer user per month
PlatformsWeb, Self-hostedWeb, iOS, Android
Founded2017Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Surveys).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Retool

  • Drag-and-drop builder
  • Database integration
  • REST API
  • Real-time data binding
  • Workflow automation
  • Custom code
  • Version control
  • 200+ integrations

Only in Sogolytics

  • Drag-and-drop survey builder
  • SogoCX and SogoEX modules
  • AI-assisted survey creation
  • Reporting dashboards
  • Response limits by plan
  • Custom branding

What people use each for

The jobs each tool is most often brought in to do.

Retool

  • Building internal admin tools and dashboards over existing databases and APIsnot Sogolytics
  • Giving operations teams a UI for data they would otherwise query by handnot Sogolytics

Sogolytics

  • A small business wanting published, self-service pricing rather than a Qualtrics-style sales negotiationnot Retool
  • A school or nonprofit needing multilingual survey support on a limited budgetnot Retool
  • A company wanting basic customer and employee experience management modules without buying separate enterprise platformsnot Retool
  • Someone still searching for SoGoSurvey by its former name who lands on the current Sogolytics productnot Retool

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Retool

  • Builders and internal users are billed as separate seat types, so the true cost depends on the mix rather than the headcount
  • The free plan is capped at 5 users, 500 workflow runs a month and 5 GB of database capacity
  • Audit logging, permission controls, portals and custom branding all require the Business plan at $50 per builder per month billed annually
  • External user access is Business only, and is charged in bands above 50 users
  • Self hosted deployments mirror the cloud tiers but need Enterprise for unlimited users and SSO

Sogolytics

  • Its statistical analysis and text analytics capability is noticeably shallower than Qualtrics or Medallia for serious market research work.
  • The free tier response cap, around 100 per project and 200 a year, is restrictive enough that most real programmes need a paid plan quickly.
  • Its enterprise integration and panel access ecosystem is smaller than the larger experience management platforms, limiting it for organisations with complex data pipeline needs.
  • Reported pricing varies noticeably between sources depending on billing term and promotional pricing, so buyers should confirm the current rate directly rather than relying on older reviews.
  • Brand recognition still lags its former name, SoGoSurvey, in some buyer searches, which can create confusion when comparing reviews written before the 2021 rebrand.

Pricing, plan by plan

Retool

Free
  • FreeFree
    • Unlimited web and mobile apps
    • 500 workflow runs monthly
    • 5GB database capacity
  • Team$10/month
    • Builders: $10/month (annual) or $12/month (monthly)
    • Internal users: $5/month (annual) or $7/month (monthly)
    • 5,000 workflow runs monthly
  • Business$50/month
    • Builders: $50/month (annual) or $65/month (monthly)
    • Internal users: $15/month (annual) or $18/month (monthly)
    • Audit logging
  • Enterprise$null/contact sales
    • Custom pricing
    • SSO integration
    • Unlimited users

Sogolytics

Free
  • FreeFree
    • Around 100 responses per project
    • Up to 200 responses per year
    • Basic survey features
  • Pro$39/month
    • Unlimited surveys
    • Multilingual surveys
    • Template bank
  • Pro Max$49/month
    • Everything in Pro
    • AI-assisted survey creation
    • Custom messages and branding

Which should you pick?

Choose Retool if

  • You need drag-and-drop builder.
  • You want to start without paying.
  • You work on Web, Self-hosted.
  • You also want database integration.
Retool review

Choose Sogolytics if

  • You need drag-and-drop survey builder.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want sogocx and sogoex modules.
Sogolytics review

Questions people ask

Is Retool or Sogolytics better?
Neither clearly leads. Retool starts at Free and Sogolytics at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Retool or Sogolytics?
Retool starts at Free and Sogolytics at Free.
Does Retool or Sogolytics run on more platforms?
Retool runs on Web, Self-hosted. Sogolytics runs on Web, iOS, Android.
Can I use Retool for free?
Both have a free tier, so you can try either at no cost before committing.
What is Retool best used for?
Retool is most often used for building internal admin tools and dashboards over existing databases and apis, giving operations teams a ui for data they would otherwise query by hand. Of those, building internal admin tools and dashboards over existing databases and apis and giving operations teams a ui for data they would otherwise query by hand are not what Sogolytics is typically brought in for.
What can Retool do that Sogolytics cannot?
Retool covers Drag-and-drop builder, Database integration, REST API, Real-time data binding. Sogolytics covers Drag-and-drop survey builder, SogoCX and SogoEX modules, AI-assisted survey creation, Reporting dashboards.

Answered from the vendors’ own pages

Retool: How much does Retool cost?

Retool offers a free tier. Paid cloud plans start at $10/month (Team - builders) or $5/month (Team - internal users), $50/month (Business - builders) or $15/month (Business - internal users). Enterprise pricing is custom. Annual billing provides 20% savings.

Source
Sogolytics: Is Sogolytics the same company as SoGoSurvey?

Yes, it rebranded from SoGoSurvey to Sogolytics in 2021 with a broader experience management positioning.

Retool: What is the difference between builders and internal users?

Builders are users who create applications in Retool, while internal users are those who only access and use the applications. Internal users cost significantly less than builders on all paid tiers.

Source
Sogolytics: Is there a free plan?

Yes, capped at around 100 responses per project and 200 responses a year.

Retool: Can I self-host Retool?

Yes, Free, Team, and Business tiers support self-hosting with comparable features to cloud versions. Enterprise is required for unlimited users, SSO, and advanced self-host features.

Source
Sogolytics: How does it compare in price with Qualtrics?

Sogolytics publishes monthly self-service pricing from around 39 USD a month, versus Qualtrics enterprise contracts that typically run into five figures annually.

Retool: What are AI credits and how do they work?

AI credits are used for app building and AI actions. Free tier includes 250 monthly credits, Team includes 1,000, and Business includes 3,000. Credits renew monthly without carryover and are pooled at the organization level.

Source
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