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Business Intelligence · head to head

ProfitWell vs Supermetrics

ProfitWell logo

ProfitWell

Business Intelligence

Revenue analytics by Paddle

From
Free
Rated
-
Full reviewWebsite
Supermetrics logo

Supermetrics

Marketing

Bring all your marketing data into one place

From
€49/month
Rated
-
Full reviewWebsite

The short version

  • Only ProfitWell has a free tier, so it costs nothing to try first.
  • Each has a real cost: ProfitWell profitWell is now part of Paddle and its pricing page redirects to paddle.com, so it is no longer sold or priced independently; Supermetrics every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • They diverge on capability: ProfitWell covers Free Metrics, Supermetrics covers Multi-source data connectors.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which ProfitWell and Supermetrics actually diverge.

Attributes where ProfitWell and Supermetrics differ
AttributeProfitWellSupermetrics
Starting priceFree€49/month
Pricing modelfreemiumsubscription
Free tierYesNo
PlatformsWeb, ApiWeb, Google-sheets, Data-studio, Excel, Api
CategoryBusiness IntelligenceMarketing
Founded20122010

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ProfitWell

  • Free Metrics
  • Churn Reduction
  • Price Optimization
  • Revenue Recognition
  • Benchmarking
  • Stripe
  • Chargebee
  • Recurly

Only in Supermetrics

  • Multi-source data connectors
  • Real-time data sync
  • Custom dimensions
  • Data blending
  • Scheduled reports
  • API access
  • Data transformation
  • Visualization

What people use each for

The jobs each tool is most often brought in to do.

ProfitWell

  • Subscription revenue metrics and churn reportingnot Supermetrics
  • Recovering failed payments and reducing involuntary churnnot Supermetrics

Supermetrics

  • Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot ProfitWell
  • Loading advertising data into BigQuery or Snowflake for reportingnot ProfitWell
  • Automating recurring client marketing reports at an agencynot ProfitWell

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ProfitWell

  • ProfitWell is now part of Paddle and its pricing page redirects to paddle.com, so it is no longer sold or priced independently
  • Reaching any figure requires going through Paddle's own pricing rather than a ProfitWell rate card

Supermetrics

  • Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
  • Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
  • Refresh scheduling on those tiers is stated for Google Sheets only
  • Snowflake and BigQuery data warehouse destinations require the Enterprise package
  • SAML SSO is Enterprise only; lower tiers get basic single sign-on
  • Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
  • Enterprise carries no published price and is quote only
  • The 20% saving is only available on yearly billing
  • AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth

Pricing, plan by plan

ProfitWell

Free
  • Free MetricsFree
    • Revenue Metrics
    • Dashboards
    • Basic Reports
  • RetainFree
    • Churn Reduction
    • Payment Recovery
    • Custom Pricing

Supermetrics

€49/month
  • Starter$49/month
    • 1 core destination
    • 3 data sources
    • 1 user
  • Growth$199/month
    • 1 core destination
    • 7 data sources
    • 2 users
  • Pro$499/month
    • 1 core destination
    • 10 data sources
    • 3 users

Which should you pick?

Choose ProfitWell if

  • You need free metrics.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want churn reduction.
ProfitWell review

Choose Supermetrics if

  • You need multi-source data connectors.
  • You work on Web, Google-sheets, Data-studio, Excel, Api.
  • You also want real-time data sync.
Supermetrics review

Questions people ask

Is ProfitWell or Supermetrics better?
Neither clearly leads. ProfitWell starts at Free and Supermetrics at €49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ProfitWell or Supermetrics?
ProfitWell has a free tier; the other does not. Paid plans start at Free for ProfitWell and €49/month for Supermetrics.
Does ProfitWell or Supermetrics run on more platforms?
ProfitWell runs on Web, Api. Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api.
Can I use ProfitWell for free?
Yes. ProfitWell has a free tier, so you can try it without paying. Supermetrics starts at €49/month.
What is ProfitWell best used for?
ProfitWell is most often used for subscription revenue metrics and churn reporting, recovering failed payments and reducing involuntary churn. Of those, subscription revenue metrics and churn reporting and recovering failed payments and reducing involuntary churn are not what Supermetrics is typically brought in for.
What can ProfitWell do that Supermetrics cannot?
ProfitWell covers Free Metrics, Churn Reduction, Price Optimization, Revenue Recognition. Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Data blending.

Answered from the vendors’ own pages

ProfitWell: Is ProfitWell still available as a standalone product?

ProfitWell has been integrated into Paddle. The ProfitWell Metrics analytics tool is now part of Paddle's suite and is available at no cost.

Source
Supermetrics: How much does Supermetrics cost?

Supermetrics offers three subscription plans: Starter at EUR 49 per month, Growth at EUR 199 per month, and Pro at EUR 499 per month. Annual billing provides a 20% discount. Enterprise plans require a custom quote.

Source
ProfitWell: What is Paddle's standard pricing model?

Paddle charges 5% plus 50 cents per checkout transaction on its standard pay-as-you-go plan. Custom pricing is available for products under $10 or for customers requiring invoicing.

Source
Supermetrics: Can I add extra users or data sources to my Supermetrics plan?

Yes, additional features are available for all plans. Additional users cost EUR 29 to EUR 124 per month depending on plan tier, and additional data sources cost EUR 29 to EUR 37 per month. Additional destinations and ad accounts also carry separate monthly fees.

Source
ProfitWell: What is included in Paddle's all-inclusive pricing?

Paddle's standard plan includes tax and compliance, unified billing, churn prevention tools, fraud protection, and 24/7 customer support. No separate monthly or hidden fees apply.

Source
ProfitWell: What is the minimum spend required for Paddle's enterprise plan?

Paddle offers custom enterprise pricing with negotiated rates for scaling and established businesses. Customers receive tailored pricing aligned with their business model and access to premium support and advisory services.

Source
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