Business Intelligence · head to head
Evidence vs ProfitWell

Evidence
Business Intelligence
Business intelligence as code for teams and AI agents
- From
- $2500/month
- Rated
- -
The short version
- Only ProfitWell has a free tier, so it costs nothing to try first.
- Each has a real cost: Evidence high starting price at $2,500/month limits small team adoption; ProfitWell profitWell is now part of Paddle and its pricing page redirects to paddle.com, so it is no longer sold or priced independently
- They diverge on capability: Evidence covers Analytics Agent, ProfitWell covers Free Metrics.
- Prices and features above were last checked on 30 August 2026.
Where they differ
Only the attributes on which Evidence and ProfitWell actually diverge.
| Attribute | Evidence | ProfitWell |
|---|---|---|
| Starting price | $2500/month | Free |
| Pricing model | Flat team pricing with no per-user fees | freemium |
| Free tier | No | Yes |
| Platforms | Cloud, Embedded | Web, Api |
| Founded | Unknown | 2012 |
Identical on both: user rating (Not yet rated), category (Business Intelligence).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Evidence
- Analytics Agent
- Code-based infrastructure
- Development environment
- Visualization tools
- Embedded analytics
- Enterprise security
- Multi-channel access
Only in ProfitWell
- Free Metrics
- Churn Reduction
- Price Optimization
- Revenue Recognition
- Benchmarking
- Stripe
- Chargebee
- Recurly
What people use each for
The jobs each tool is most often brought in to do.
Evidence
- Building version-controlled analytics infrastructurenot ProfitWell
- Enabling AI agents to answer business questionsnot ProfitWell
- Delivering analytics through multiple channels (web, Slack, ChatGPT)not ProfitWell
- Embedding white-labeled analytics in productsnot ProfitWell
ProfitWell
- Subscription revenue metrics and churn reportingnot Evidence
- Recovering failed payments and reducing involuntary churnnot Evidence
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Evidence
- High starting price at $2,500/month limits small team adoption
- No freemium option for evaluation or learning
- Code-based approach has steeper learning curve than visual tools
- AI credits limited on Team plan; additional credits cost extra
- Requires Git workflow familiarity for effective collaboration
ProfitWell
- ProfitWell is now part of Paddle and its pricing page redirects to paddle.com, so it is no longer sold or priced independently
- Reaching any figure requires going through Paddle's own pricing rather than a ProfitWell rate card
Pricing, plan by plan
Evidence
$2500/month- Team$2500/month
- Unlimited users
- Monthly billing
- Analytics Agent
- Enterprise$null/custom
- All Team features
- SSO/SAML authentication
- SCIM directory sync
ProfitWell
Free- Free MetricsFree
- Revenue Metrics
- Dashboards
- Basic Reports
- RetainFree
- Churn Reduction
- Payment Recovery
- Custom Pricing
Which should you pick?
Choose Evidence if
- You need analytics agent.
- You work on Cloud, Embedded.
- You also want code-based infrastructure.
Choose ProfitWell if
- You need free metrics.
- You want to start without paying.
- You work on Web, Api.
- You also want churn reduction.
Questions people ask
- Is Evidence or ProfitWell better?
- Neither clearly leads. Evidence starts at $2500/month and ProfitWell at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Evidence or ProfitWell?
- ProfitWell has a free tier; the other does not. Paid plans start at $2500/month for Evidence and Free for ProfitWell.
- Does Evidence or ProfitWell run on more platforms?
- Evidence runs on Cloud, Embedded. ProfitWell runs on Web, Api.
- Can I use ProfitWell for free?
- Yes. ProfitWell has a free tier, so you can try it without paying. Evidence starts at $2500/month.
- What is Evidence best used for?
- Evidence is most often used for building version-controlled analytics infrastructure, enabling ai agents to answer business questions, delivering analytics through multiple channels (web, slack, chatgpt), embedding white-labeled analytics in products. Of those, building version-controlled analytics infrastructure and enabling ai agents to answer business questions are not what ProfitWell is typically brought in for.
- What can Evidence do that ProfitWell cannot?
- Evidence covers Analytics Agent, Code-based infrastructure, Development environment, Visualization tools. ProfitWell covers Free Metrics, Churn Reduction, Price Optimization, Revenue Recognition.
Answered from the vendors’ own pages
Evidence: Does Evidence have per-user pricing?
No, Evidence offers one flat price for unlimited users at $2,500/month on the Team plan with a 30-day free trial.
SourceProfitWell: Is ProfitWell still available as a standalone product?
ProfitWell has been integrated into Paddle. The ProfitWell Metrics analytics tool is now part of Paddle's suite and is available at no cost.
SourceEvidence: How many AI credits come with Team plan?
Team plan includes 20,000 AI credits monthly at $0.01 per additional credit. Enterprise offers custom credit packages.
SourceProfitWell: What is Paddle's standard pricing model?
Paddle charges 5% plus 50 cents per checkout transaction on its standard pay-as-you-go plan. Custom pricing is available for products under $10 or for customers requiring invoicing.
SourceEvidence: What is included in the Enterprise plan?
Enterprise adds SSO/SAML, SCIM directory sync, row-level access rules, embedding capabilities, and custom deployment options at custom pricing.
SourceProfitWell: What is included in Paddle's all-inclusive pricing?
Paddle's standard plan includes tax and compliance, unified billing, churn prevention tools, fraud protection, and 24/7 customer support. No separate monthly or hidden fees apply.
SourceProfitWell: What is the minimum spend required for Paddle's enterprise plan?
Paddle offers custom enterprise pricing with negotiated rates for scaling and established businesses. Customers receive tailored pricing aligned with their business model and access to premium support and advisory services.
SourceRelated pages
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- ProfitWell vs GoodData
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