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Business Intelligence · head to head

Amazon QuickSight vs Supermetrics

Amazon QuickSight logo

Amazon QuickSight

Business Intelligence

Scalable, serverless BI by AWS

From
$3/month
Rated
-
Full reviewWebsite
Supermetrics logo

Supermetrics

Marketing

Bring all your marketing data into one place

From
€49/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Amazon QuickSight reader and Reader Pro roles charged separately at $3 and $20/month; Supermetrics every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • They diverge on capability: Amazon QuickSight covers SPICE In-memory Engine, Supermetrics covers Multi-source data connectors.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Amazon QuickSight and Supermetrics actually diverge.

Attributes where Amazon QuickSight and Supermetrics differ
AttributeAmazon QuickSightSupermetrics
Starting price$3/month€49/month
Pricing modelper-usersubscription
PlatformsAWSWeb, Google-sheets, Data-studio, Excel, Api
CategoryBusiness IntelligenceMarketing
Founded20062010

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amazon QuickSight

  • SPICE In-memory Engine
  • ML Insights
  • Natural Language Queries
  • Embedded Analytics
  • Pay-per-session
  • Redshift
  • S3
  • Athena

Only in Supermetrics

  • Multi-source data connectors
  • Real-time data sync
  • Custom dimensions
  • Data blending
  • Scheduled reports
  • API access
  • Data transformation
  • Visualization

Both cover

  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

Amazon QuickSight

  • Business intelligencenot Supermetrics
  • Dashboard creationnot Supermetrics
  • Data visualizationnot Supermetrics

Supermetrics

  • Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot Amazon QuickSight
  • Loading advertising data into BigQuery or Snowflake for reportingnot Amazon QuickSight
  • Automating recurring client marketing reports at an agencynot Amazon QuickSight

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amazon QuickSight

  • Reader and Reader Pro roles charged separately at $3 and $20/month
  • Author and Author Pro roles charged at $24 and $40/month
  • $250/month infrastructure fee required if Pro users or Q&A enabled
  • SPICE storage charged at $0.38/GB monthly (10 GB included)
  • Pixel-perfect reports start at $500/month for 500 monthly units
  • Alerts charged at $0.05-$0.50 per 1,000 metrics evaluated

Supermetrics

  • Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
  • Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
  • Refresh scheduling on those tiers is stated for Google Sheets only
  • Snowflake and BigQuery data warehouse destinations require the Enterprise package
  • SAML SSO is Enterprise only; lower tiers get basic single sign-on
  • Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
  • Enterprise carries no published price and is quote only
  • The 20% saving is only available on yearly billing
  • AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth

Pricing, plan by plan

Amazon QuickSight

$3/month
  • Reader$3/month
    • Dashboard viewing only
  • Reader Pro$20/month
    • Enhanced reader capabilities
  • Author$24/month
    • Dashboard creation and editing
  • Author Pro$40/month
    • Advanced authoring features

Supermetrics

€49/month
  • Starter$49/month
    • 1 core destination
    • 3 data sources
    • 1 user
  • Growth$199/month
    • 1 core destination
    • 7 data sources
    • 2 users
  • Pro$499/month
    • 1 core destination
    • 10 data sources
    • 3 users

Which should you pick?

Choose Amazon QuickSight if

  • You need spice in-memory engine.
  • You work on AWS.
  • You also want ml insights.
Amazon QuickSight review

Choose Supermetrics if

  • You need multi-source data connectors.
  • You work on Web, Google-sheets, Data-studio, Excel, Api.
  • You also want real-time data sync.
Supermetrics review

Questions people ask

Is Amazon QuickSight or Supermetrics better?
Neither clearly leads. Amazon QuickSight starts at $3/month and Supermetrics at €49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amazon QuickSight or Supermetrics?
Amazon QuickSight starts at $3/month and Supermetrics at €49/month.
Does Amazon QuickSight or Supermetrics run on more platforms?
Amazon QuickSight runs on AWS. Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api.
What is Amazon QuickSight best used for?
Amazon QuickSight is most often used for business intelligence, dashboard creation, data visualization. Of those, business intelligence and dashboard creation are not what Supermetrics is typically brought in for.
What can Amazon QuickSight do that Supermetrics cannot?
Amazon QuickSight covers SPICE In-memory Engine, ML Insights, Natural Language Queries, Embedded Analytics. Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Data blending. Both handle Salesforce.

Answered from the vendors’ own pages

Amazon QuickSight: What does Amazon QuickSight cost per user?

QuickSight pricing varies by user role. Readers start at $3/month, Reader Pro at $20/month, Authors at $24/month, and Author Pro at $40/month. All prices are per user per month.

Source
Supermetrics: How much does Supermetrics cost?

Supermetrics offers three subscription plans: Starter at EUR 49 per month, Growth at EUR 199 per month, and Pro at EUR 499 per month. Annual billing provides a 20% discount. Enterprise plans require a custom quote.

Source
Amazon QuickSight: Does QuickSight charge an infrastructure fee?

Yes, QuickSight charges an infrastructure fee of $250/month per account if the account has at least one Pro user, has Q&A enabled via topics, or has dashboard Q&A enabled.

Source
Supermetrics: Can I add extra users or data sources to my Supermetrics plan?

Yes, additional features are available for all plans. Additional users cost EUR 29 to EUR 124 per month depending on plan tier, and additional data sources cost EUR 29 to EUR 37 per month. Additional destinations and ad accounts also carry separate monthly fees.

Source
Amazon QuickSight: What are QuickSight's session capacity pricing options?

Session capacity pricing starts at $250/month for 500 sessions. Annual plans range from $20,000/year for 50,000 sessions to $258,000/year for 1,600,000 sessions, with volume discounts reducing unit costs from $0.50 to $0.16 per additional session.

Source
Amazon QuickSight: How much does additional SPICE storage cost?

Additional SPICE storage beyond the included 10 GB costs $0.38 per GB per month. Authors receive 10 GB included, but Readers do not.

Source
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