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Business Intelligence · head to head

Google Data Studio vs Supermetrics

Google Data Studio logo

Google Data Studio

Business Intelligence

Free data visualization by Google

From
Free
Rated
-
Full reviewWebsite
Supermetrics logo

Supermetrics

Marketing

Bring all your marketing data into one place

From
€49/month
Rated
-
Full reviewWebsite

The short version

  • Only Google Data Studio has a free tier, so it costs nothing to try first.
  • Each has a real cost: Google Data Studio limited to free offering with no paid tiers or premium features; Supermetrics every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • They diverge on capability: Google Data Studio covers Free Platform, Supermetrics covers Multi-source data connectors.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Google Data Studio and Supermetrics actually diverge.

Attributes where Google Data Studio and Supermetrics differ
AttributeGoogle Data StudioSupermetrics
Starting priceFree€49/month
Pricing modelfreesubscription
Free tierYesNo
PlatformsWebWeb, Google-sheets, Data-studio, Excel, Api
CategoryBusiness IntelligenceMarketing
Founded19982010

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Data Studio

  • Free Platform
  • Real-time Collaboration
  • Custom Visualizations
  • Data Blending
  • Sharing
  • BigQuery
  • Google Sheets
  • YouTube

Only in Supermetrics

  • Multi-source data connectors
  • Real-time data sync
  • Custom dimensions
  • Data blending
  • Scheduled reports
  • API access
  • Data transformation
  • Visualization

Both cover

  • Google Analytics
  • Google Ads

What people use each for

The jobs each tool is most often brought in to do.

Google Data Studio

  • Self-service analyticsnot Supermetrics
  • Data explorationnot Supermetrics
  • Ad-hoc reportingnot Supermetrics
  • Collaborative analysisnot Supermetrics
  • Embedded analyticsnot Supermetrics

Supermetrics

  • Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot Google Data Studio
  • Loading advertising data into BigQuery or Snowflake for reportingnot Google Data Studio
  • Automating recurring client marketing reports at an agencynot Google Data Studio

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Data Studio

  • Limited to free offering with no paid tiers or premium features
  • Advanced integrations may require Google Workspace subscriptions

Supermetrics

  • Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
  • Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
  • Refresh scheduling on those tiers is stated for Google Sheets only
  • Snowflake and BigQuery data warehouse destinations require the Enterprise package
  • SAML SSO is Enterprise only; lower tiers get basic single sign-on
  • Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
  • Enterprise carries no published price and is quote only
  • The 20% saving is only available on yearly billing
  • AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth

Pricing, plan by plan

Google Data Studio

Free
  • FreeFree
    • Unlimited Reports
    • Data Connectors
    • Collaboration

Supermetrics

€49/month
  • Starter$49/month
    • 1 core destination
    • 3 data sources
    • 1 user
  • Growth$199/month
    • 1 core destination
    • 7 data sources
    • 2 users
  • Pro$499/month
    • 1 core destination
    • 10 data sources
    • 3 users

Which should you pick?

Choose Google Data Studio if

  • You need free platform.
  • You want to start without paying.
  • You also want real-time collaboration.
Google Data Studio review

Choose Supermetrics if

  • You need multi-source data connectors.
  • You work on Web, Google-sheets, Data-studio, Excel, Api.
  • You also want real-time data sync.
Supermetrics review

Questions people ask

Is Google Data Studio or Supermetrics better?
Neither clearly leads. Google Data Studio starts at Free and Supermetrics at €49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Data Studio or Supermetrics?
Google Data Studio has a free tier; the other does not. Paid plans start at Free for Google Data Studio and €49/month for Supermetrics.
Does Google Data Studio or Supermetrics run on more platforms?
Google Data Studio runs on Web. Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api.
Can I use Google Data Studio for free?
Yes. Google Data Studio has a free tier, so you can try it without paying. Supermetrics starts at €49/month.
What is Google Data Studio best used for?
Google Data Studio is most often used for self-service analytics, data exploration, ad-hoc reporting, collaborative analysis. Of those, self-service analytics and data exploration are not what Supermetrics is typically brought in for.
What can Google Data Studio do that Supermetrics cannot?
Google Data Studio covers Free Platform, Real-time Collaboration, Custom Visualizations, Data Blending. Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Data blending. Both handle Google Analytics, Google Ads.

Answered from the vendors’ own pages

Google Data Studio: Is Google Data Studio free?

Yes, Google Data Studio is completely free to use. The platform states it is easy and free to build interactive dashboards and reports.

Source
Supermetrics: How much does Supermetrics cost?

Supermetrics offers three subscription plans: Starter at EUR 49 per month, Growth at EUR 199 per month, and Pro at EUR 499 per month. Annual billing provides a 20% discount. Enterprise plans require a custom quote.

Source
Google Data Studio: Are there paid versions of Google Data Studio?

No, Google Data Studio does not offer paid tiers or premium plans. It remains free for all users.

Source
Supermetrics: Can I add extra users or data sources to my Supermetrics plan?

Yes, additional features are available for all plans. Additional users cost EUR 29 to EUR 124 per month depending on plan tier, and additional data sources cost EUR 29 to EUR 37 per month. Additional destinations and ad accounts also carry separate monthly fees.

Source
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