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Business Intelligence · head to head

ProfitWell vs Ruler Analytics

ProfitWell logo

ProfitWell

Business Intelligence

Revenue analytics by Paddle

From
Free
Rated
-
Full reviewWebsite
Ruler Analytics logo

Ruler Analytics

Marketing

Closed-loop marketing attribution

From
£299/month
Rated
-
Full reviewWebsite

The short version

  • Only ProfitWell has a free tier, so it costs nothing to try first.
  • Each has a real cost: ProfitWell profitWell is now part of Paddle and its pricing page redirects to paddle.com, so it is no longer sold or priced independently; Ruler Analytics no free plan or trial available, requiring custom quote for pricing
  • They diverge on capability: ProfitWell covers Free Metrics, Ruler Analytics covers Multi-touch attribution.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which ProfitWell and Ruler Analytics actually diverge.

Attributes where ProfitWell and Ruler Analytics differ
AttributeProfitWellRuler Analytics
Starting priceFree£299/month
Pricing modelfreemiumUnknown
Free tierYesNo
PlatformsWeb, ApiWeb
CategoryBusiness IntelligenceMarketing

Identical on both: user rating (Not yet rated), founded (2012).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ProfitWell

  • Free Metrics
  • Churn Reduction
  • Price Optimization
  • Revenue Recognition
  • Benchmarking
  • Stripe
  • Chargebee
  • Recurly

Only in Ruler Analytics

  • Multi-touch attribution
  • Call tracking
  • Form tracking
  • Revenue attribution
  • Customer journey tracking
  • CRM integration
  • Marketing ROI
  • Custom reporting

Both cover

  • Web support
  • Api support

What people use each for

The jobs each tool is most often brought in to do.

ProfitWell

  • Subscription revenue metrics and churn reportingnot Ruler Analytics
  • Recovering failed payments and reducing involuntary churnnot Ruler Analytics

Ruler Analytics

  • Marketing attributionnot ProfitWell
  • ROI measurementnot ProfitWell
  • Lead trackingnot ProfitWell
  • Revenue attributionnot ProfitWell

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ProfitWell

  • ProfitWell is now part of Paddle and its pricing page redirects to paddle.com, so it is no longer sold or priced independently
  • Reaching any figure requires going through Paddle's own pricing rather than a ProfitWell rate card

Ruler Analytics

  • No free plan or trial available, requiring custom quote for pricing
  • Advanced features like marketing mix modeling only available on Advanced plan at 1,499 GBP per month
  • Pricing scales with monthly traffic volume, making costs unpredictable
  • Setup requires manual integration with CRM and data sources

Pricing, plan by plan

ProfitWell

Free
  • Free MetricsFree
    • Revenue Metrics
    • Dashboards
    • Basic Reports
  • RetainFree
    • Churn Reduction
    • Payment Recovery
    • Custom Pricing

Ruler Analytics

£299/month
  • Small$299/month
    • Up to 10,000 monthly visits
    • Form tracking
    • Call tracking
  • Medium$499/month
    • Up to 50,000 monthly visits
    • Data-driven attribution
    • Segmentation
  • Advanced$1499/month
    • 100k+ monthly visits
    • Marketing mix modeling
    • AI agents for analytics

Which should you pick?

Choose ProfitWell if

  • You need free metrics.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want churn reduction.
ProfitWell review

Choose Ruler Analytics if

  • You need multi-touch attribution.
  • You also want call tracking.
Ruler Analytics review

Questions people ask

Is ProfitWell or Ruler Analytics better?
Neither clearly leads. ProfitWell starts at Free and Ruler Analytics at £299/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ProfitWell or Ruler Analytics?
ProfitWell has a free tier; the other does not. Paid plans start at Free for ProfitWell and £299/month for Ruler Analytics.
Does ProfitWell or Ruler Analytics run on more platforms?
ProfitWell runs on Web, Api. Ruler Analytics runs on Web.
Can I use ProfitWell for free?
Yes. ProfitWell has a free tier, so you can try it without paying. Ruler Analytics starts at £299/month.
What is ProfitWell best used for?
ProfitWell is most often used for subscription revenue metrics and churn reporting, recovering failed payments and reducing involuntary churn. Of those, subscription revenue metrics and churn reporting and recovering failed payments and reducing involuntary churn are not what Ruler Analytics is typically brought in for.
What can ProfitWell do that Ruler Analytics cannot?
ProfitWell covers Free Metrics, Churn Reduction, Price Optimization, Revenue Recognition. Ruler Analytics covers Multi-touch attribution, Call tracking, Form tracking, Revenue attribution. Both handle Web support, Api support.

Answered from the vendors’ own pages

ProfitWell: Is ProfitWell still available as a standalone product?

ProfitWell has been integrated into Paddle. The ProfitWell Metrics analytics tool is now part of Paddle's suite and is available at no cost.

Source
Ruler Analytics: What does Ruler Analytics track?

Ruler Analytics tracks forms, calls, live chat, offline conversions, and CRM data to connect marketing activity directly to revenue outcomes.

Source
ProfitWell: What is Paddle's standard pricing model?

Paddle charges 5% plus 50 cents per checkout transaction on its standard pay-as-you-go plan. Custom pricing is available for products under $10 or for customers requiring invoicing.

Source
Ruler Analytics: Does Ruler Analytics offer a free plan?

No, Ruler Analytics does not offer a free plan. Pricing starts at 299 GBP per month for the Small plan supporting up to 10,000 monthly website visits.

Source
ProfitWell: What is included in Paddle's all-inclusive pricing?

Paddle's standard plan includes tax and compliance, unified billing, churn prevention tools, fraud protection, and 24/7 customer support. No separate monthly or hidden fees apply.

Source
Ruler Analytics: What attribution models does Ruler Analytics support?

Ruler supports multi-touch attribution, data-driven attribution, impression attribution, and marketing mix modeling for measuring campaign ROI across channels.

Source
ProfitWell: What is the minimum spend required for Paddle's enterprise plan?

Paddle offers custom enterprise pricing with negotiated rates for scaling and established businesses. Customers receive tailored pricing aligned with their business model and access to premium support and advisory services.

Source
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