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Business Intelligence · head to head

Grow vs Supermetrics

Grow logo

Grow

Business Intelligence

No-code BI for growing companies

From
$500/month
Rated
-
Full reviewWebsite
Supermetrics logo

Supermetrics

Marketing

Bring all your marketing data into one place

From
€49/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Grow the pricing URL serves marketing content with no plan, rate, minimum or cost driver published anywhere on it; Supermetrics every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • They diverge on capability: Grow covers No-code Setup, Supermetrics covers Multi-source data connectors.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Grow and Supermetrics actually diverge.

Attributes where Grow and Supermetrics differ
AttributeGrowSupermetrics
Starting price$500/month€49/month
PlatformsWeb, Mobile, TvWeb, Google-sheets, Data-studio, Excel, Api
CategoryBusiness IntelligenceMarketing
Founded20142010

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Grow

  • No-code Setup
  • Unlimited Dashboards
  • Data Blending
  • Alerts
  • Embedding
  • QuickBooks
  • Stripe
  • MySQL

Only in Supermetrics

  • Multi-source data connectors
  • Real-time data sync
  • Custom dimensions
  • Data blending
  • Scheduled reports
  • API access
  • Data transformation
  • Visualization

Both cover

  • Salesforce
  • HubSpot
  • Google Analytics

What people use each for

The jobs each tool is most often brought in to do.

Grow

  • No-code dashboards and business intelligence for teams without analystsnot Supermetrics
  • Blending data from more than 100 sources including BigQuery, PostgreSQL, Salesforce and HubSpotnot Supermetrics
  • ETL, warehousing and visualisation in a single platformnot Supermetrics

Supermetrics

  • Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot Grow
  • Loading advertising data into BigQuery or Snowflake for reportingnot Grow
  • Automating recurring client marketing reports at an agencynot Grow

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Grow

  • The pricing URL serves marketing content with no plan, rate, minimum or cost driver published anywhere on it
  • The only calls to action are Get Started Now and Watch Demo; there is no self-serve rate card
  • The vendor advertises unlimited users with no per-seat charges, which means the price driver is not disclosed at all

Supermetrics

  • Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
  • Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
  • Refresh scheduling on those tiers is stated for Google Sheets only
  • Snowflake and BigQuery data warehouse destinations require the Enterprise package
  • SAML SSO is Enterprise only; lower tiers get basic single sign-on
  • Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
  • Enterprise carries no published price and is quote only
  • The 20% saving is only available on yearly billing
  • AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth

Pricing, plan by plan

Grow

$500/month
  • Starter$500/month
    • Unlimited Users
    • 75+ Integrations
    • Support
  • Pro$1000/month
    • Advanced Features
    • Custom Integrations
    • Training

Supermetrics

€49/month
  • Starter$49/month
    • 1 core destination
    • 3 data sources
    • 1 user
  • Growth$199/month
    • 1 core destination
    • 7 data sources
    • 2 users
  • Pro$499/month
    • 1 core destination
    • 10 data sources
    • 3 users

Which should you pick?

Choose Grow if

  • You need no-code setup.
  • You work on Web, Mobile, Tv.
  • You also want unlimited dashboards.
Grow review

Choose Supermetrics if

  • You need multi-source data connectors.
  • You work on Web, Google-sheets, Data-studio, Excel, Api.
  • You also want real-time data sync.
Supermetrics review

Questions people ask

Is Grow or Supermetrics better?
Neither clearly leads. Grow starts at $500/month and Supermetrics at €49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Grow or Supermetrics?
Grow starts at $500/month and Supermetrics at €49/month.
Does Grow or Supermetrics run on more platforms?
Grow runs on Web, Mobile, Tv. Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api.
What is Grow best used for?
Grow is most often used for no-code dashboards and business intelligence for teams without analysts, blending data from more than 100 sources including bigquery, postgresql, salesforce and hubspot, etl, warehousing and visualisation in a single platform. Of those, no-code dashboards and business intelligence for teams without analysts and blending data from more than 100 sources including bigquery, postgresql, salesforce and hubspot are not what Supermetrics is typically brought in for.
What can Grow do that Supermetrics cannot?
Grow covers No-code Setup, Unlimited Dashboards, Data Blending, Alerts. Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Data blending. Both handle Salesforce, HubSpot, Google Analytics.

Answered from the vendors’ own pages

Grow: How much does Grow cost?

Grow does not publish pricing on their website. They offer a request-a-free-trial model that requires contacting their sales team. Pricing is determined by contacting sales through their contact form or trial request process.

Source
Supermetrics: How much does Supermetrics cost?

Supermetrics offers three subscription plans: Starter at EUR 49 per month, Growth at EUR 199 per month, and Pro at EUR 499 per month. Annual billing provides a 20% discount. Enterprise plans require a custom quote.

Source
Supermetrics: Can I add extra users or data sources to my Supermetrics plan?

Yes, additional features are available for all plans. Additional users cost EUR 29 to EUR 124 per month depending on plan tier, and additional data sources cost EUR 29 to EUR 37 per month. Additional destinations and ad accounts also carry separate monthly fees.

Source
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