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Marketing · head to head

Fathom Analytics vs ProfitWell

Fathom Analytics logo

Fathom Analytics

Marketing

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite
ProfitWell logo

ProfitWell

Business Intelligence

Revenue analytics by Paddle

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only ProfitWell has a free tier, so it costs nothing to try first.
  • Each has a real cost: Fathom Analytics there is no free tier, only a 7 day trial; ProfitWell profitWell is now part of Paddle and its pricing page redirects to paddle.com, so it is no longer sold or priced independently
  • They diverge on capability: Fathom Analytics covers Page view tracking, ProfitWell covers Free Metrics.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Fathom Analytics and ProfitWell actually diverge.

Attributes where Fathom Analytics and ProfitWell differ
AttributeFathom AnalyticsProfitWell
Starting price$14/monthFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWebWeb, Api
CategoryMarketingBusiness Intelligence
Founded20142012

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • GDPR compliant
  • Cloud deployment
  • 20+ languages language support

Only in ProfitWell

  • Free Metrics
  • Churn Reduction
  • Price Optimization
  • Revenue Recognition
  • Benchmarking
  • Stripe
  • Chargebee
  • Recurly

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot ProfitWell
  • A lightweight Google Analytics replacementnot ProfitWell
  • Tracking many sites from one accountnot ProfitWell
  • Long-term historical reporting while subscribednot ProfitWell

ProfitWell

  • Subscription revenue metrics and churn reportingnot Fathom Analytics
  • Recovering failed payments and reducing involuntary churnnot Fathom Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

ProfitWell

  • ProfitWell is now part of Paddle and its pricing page redirects to paddle.com, so it is no longer sold or priced independently
  • Reaching any figure requires going through Paddle's own pricing rather than a ProfitWell rate card

Pricing, plan by plan

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

ProfitWell

Free
  • Free MetricsFree
    • Revenue Metrics
    • Dashboards
    • Basic Reports
  • RetainFree
    • Churn Reduction
    • Payment Recovery
    • Custom Pricing

Which should you pick?

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Choose ProfitWell if

  • You need free metrics.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want churn reduction.
ProfitWell review

Questions people ask

Is Fathom Analytics or ProfitWell better?
Neither clearly leads. Fathom Analytics starts at $14/month and ProfitWell at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Fathom Analytics or ProfitWell?
ProfitWell has a free tier; the other does not. Paid plans start at $14/month for Fathom Analytics and Free for ProfitWell.
Does Fathom Analytics or ProfitWell run on more platforms?
Fathom Analytics runs on Web. ProfitWell runs on Web, Api.
Can I use ProfitWell for free?
Yes. ProfitWell has a free tier, so you can try it without paying. Fathom Analytics starts at $14/month.
What is Fathom Analytics best used for?
Fathom Analytics is most often used for privacy-focused web analytics without cookie banners, a lightweight google analytics replacement, tracking many sites from one account, long-term historical reporting while subscribed. Of those, privacy-focused web analytics without cookie banners and a lightweight google analytics replacement are not what ProfitWell is typically brought in for.
What can Fathom Analytics do that ProfitWell cannot?
Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. ProfitWell covers Free Metrics, Churn Reduction, Price Optimization, Revenue Recognition. Both handle Web support.

Answered from the vendors’ own pages

Fathom Analytics: How much does Fathom Analytics cost?

Fathom's entry-level plan costs $45/month for up to 500,000 pageviews. Higher volume tiers exist (1M, 2M, 10M, 25M+ pageviews) with custom pricing. Yearly billing provides 2 months free.

Source
ProfitWell: Is ProfitWell still available as a standalone product?

ProfitWell has been integrated into Paddle. The ProfitWell Metrics analytics tool is now part of Paddle's suite and is available at no cost.

Source
Fathom Analytics: Is there a free trial for Fathom Analytics?

Yes, Fathom offers a 7-day free trial. There is no free tier after the trial ends.

Source
ProfitWell: What is Paddle's standard pricing model?

Paddle charges 5% plus 50 cents per checkout transaction on its standard pay-as-you-go plan. Custom pricing is available for products under $10 or for customers requiring invoicing.

Source
Fathom Analytics: What happens if my pageviews exceed my plan limit?

Fathom handles usage overage graciously, only upgrading your plan after two consecutive months over your limit. There are no immediate overage charges.

Source
ProfitWell: What is included in Paddle's all-inclusive pricing?

Paddle's standard plan includes tax and compliance, unified billing, churn prevention tools, fraud protection, and 24/7 customer support. No separate monthly or hidden fees apply.

Source
Fathom Analytics: Can I add extra sites to my Fathom plan?

Yes, extra sites cost $10/month per 50-site pack, or $100/year (which includes two months free). All plans include a minimum of 50 included sites.

Source
ProfitWell: What is the minimum spend required for Paddle's enterprise plan?

Paddle offers custom enterprise pricing with negotiated rates for scaling and established businesses. Customers receive tailored pricing aligned with their business model and access to premium support and advisory services.

Source
Fathom Analytics: Can I cancel Fathom without a long contract?

Yes, there are no contracts and cancellation is flexible. Fathom does not lock customers into agreements.

Source
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