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Business Intelligence · head to head

Stripe Dashboard vs Supermetrics

Stripe Dashboard logo

Stripe Dashboard

Business Intelligence

Built-in analytics for Stripe users

From
Free
Rated
-
Supermetrics logo

Supermetrics

Marketing

Bring all your marketing data into one place

From
€49/month
Rated
-

The short version

  • Only Stripe Dashboard has a free tier, so it costs nothing to try first.
  • Each has a real cost: Stripe Dashboard the Stripe Dashboard has no standalone price; it is a free management console bundled with a Stripe merchant account and requires a live account to access, confirmed live and in the 1 Jan 2021 archive capture; Supermetrics every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • They diverge on capability: Stripe Dashboard covers Real-time Data, Supermetrics covers Multi-source data connectors.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Stripe Dashboard and Supermetrics actually diverge.

Attributes where Stripe Dashboard and Supermetrics differ
AttributeStripe DashboardSupermetrics
Starting priceFree€49/month
Free tierYesNo
PlatformsWeb, Mobile, ApiWeb, Google-sheets, Data-studio, Excel, Api
CategoryBusiness IntelligenceMarketing

Identical on both: pricing model (subscription), user rating (Not yet rated), founded (2010).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Stripe Dashboard

  • Real-time Data
  • Custom Reports
  • Revenue Analytics
  • Customer Insights
  • Alerts
  • Stripe Payments
  • Stripe Billing
  • Stripe Connect

Only in Supermetrics

  • Multi-source data connectors
  • Real-time data sync
  • Custom dimensions
  • Data blending
  • Scheduled reports
  • API access
  • Data transformation
  • Visualization

What people use each for

The jobs each tool is most often brought in to do.

Stripe Dashboard

  • MRR trackingnot Supermetrics
  • Churn analysisnot Supermetrics
  • Revenue analyticsnot Supermetrics
  • Subscription metricsnot Supermetrics
  • Financial forecastingnot Supermetrics

Supermetrics

  • Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot Stripe Dashboard
  • Loading advertising data into BigQuery or Snowflake for reportingnot Stripe Dashboard
  • Automating recurring client marketing reports at an agencynot Stripe Dashboard

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Stripe Dashboard

  • The Stripe Dashboard has no standalone price; it is a free management console bundled with a Stripe merchant account and requires a live account to access, confirmed live and in the 1 Jan 2021 archive capture

Supermetrics

  • Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
  • Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
  • Refresh scheduling on those tiers is stated for Google Sheets only
  • Snowflake and BigQuery data warehouse destinations require the Enterprise package
  • SAML SSO is Enterprise only; lower tiers get basic single sign-on
  • Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
  • Enterprise carries no published price and is quote only
  • The 20% saving is only available on yearly billing
  • AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth

Pricing, plan by plan

Stripe Dashboard

Free
  • Included with StripeFree
    • Payment Analytics
    • Revenue Reports
    • Customer Data

Supermetrics

€49/month
  • Starter$49/month
    • 1 core destination
    • 3 data sources
    • 1 user
  • Growth$199/month
    • 1 core destination
    • 7 data sources
    • 2 users
  • Pro$499/month
    • 1 core destination
    • 10 data sources
    • 3 users

Which should you pick?

Choose Stripe Dashboard if

  • You need real-time data.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want custom reports.

Choose Supermetrics if

  • You need multi-source data connectors.
  • You work on Web, Google-sheets, Data-studio, Excel, Api.
  • You also want real-time data sync.

Questions people ask

Is Stripe Dashboard or Supermetrics better?
Neither clearly leads. Stripe Dashboard starts at Free and Supermetrics at €49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Stripe Dashboard or Supermetrics?
Stripe Dashboard has a free tier; the other does not. Paid plans start at Free for Stripe Dashboard and €49/month for Supermetrics.
Does Stripe Dashboard or Supermetrics run on more platforms?
Stripe Dashboard runs on Web, Mobile, Api. Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api.
Can I use Stripe Dashboard for free?
Yes. Stripe Dashboard has a free tier, so you can try it without paying. Supermetrics starts at €49/month.
What is Stripe Dashboard best used for?
Stripe Dashboard is most often used for mrr tracking, churn analysis, revenue analytics, subscription metrics. Of those, mrr tracking and churn analysis are not what Supermetrics is typically brought in for.
What can Stripe Dashboard do that Supermetrics cannot?
Stripe Dashboard covers Real-time Data, Custom Reports, Revenue Analytics, Customer Insights. Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Data blending.

Answered from the vendors’ own pages

Supermetrics: How much does Supermetrics cost?

Supermetrics offers three subscription plans: Starter at EUR 49 per month, Growth at EUR 199 per month, and Pro at EUR 499 per month. Annual billing provides a 20% discount. Enterprise plans require a custom quote.

Source
Supermetrics: Can I add extra users or data sources to my Supermetrics plan?

Yes, additional features are available for all plans. Additional users cost EUR 29 to EUR 124 per month depending on plan tier, and additional data sources cost EUR 29 to EUR 37 per month. Additional destinations and ad accounts also carry separate monthly fees.

Source
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