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Business Intelligence · head to head

Power BI vs Supermetrics

Power BI logo

Power BI

Business Intelligence

Business analytics by Microsoft

From
Free
Rated
-
Full reviewWebsite
Supermetrics logo

Supermetrics

Marketing

Bring all your marketing data into one place

From
€49/month
Rated
-
Full reviewWebsite

The short version

  • Only Power BI has a free tier, so it costs nothing to try first.
  • Each has a real cost: Power BI free tier cannot publish or share reports; Pro tier required for collaboration; Supermetrics every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • They diverge on capability: Power BI covers AI-powered Insights, Supermetrics covers Multi-source data connectors.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Power BI and Supermetrics actually diverge.

Attributes where Power BI and Supermetrics differ
AttributePower BISupermetrics
Starting priceFree€49/month
Pricing modelUnknownsubscription
Free tierYesNo
PlatformsWeb, Desktop, MobileWeb, Google-sheets, Data-studio, Excel, Api
CategoryBusiness IntelligenceMarketing
Founded19752010

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Power BI

  • AI-powered Insights
  • Natural Language Queries
  • Real-time Dashboards
  • Paginated Reports
  • Mobile Apps
  • Excel
  • Azure
  • Dynamics 365

Only in Supermetrics

  • Multi-source data connectors
  • Real-time data sync
  • Custom dimensions
  • Data blending
  • Scheduled reports
  • API access
  • Data transformation
  • Visualization

Both cover

  • Salesforce
  • Google Analytics

What people use each for

The jobs each tool is most often brought in to do.

Power BI

  • Self-service analyticsnot Supermetrics
  • Data explorationnot Supermetrics
  • Ad-hoc reportingnot Supermetrics
  • Collaborative analysisnot Supermetrics
  • Embedded analyticsnot Supermetrics

Supermetrics

  • Pulling marketing platform data into Google Sheets, Looker Studio, Excel or Power BInot Power BI
  • Loading advertising data into BigQuery or Snowflake for reportingnot Power BI
  • Automating recurring client marketing reports at an agencynot Power BI

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Power BI

  • Free tier cannot publish or share reports; Pro tier required for collaboration
  • Free tier cannot schedule automatic data refreshes
  • Offline capabilities limited to local Power BI Desktop; cloud service always requires internet
  • Data refresh capped at 8 times per day on Pro tier without Premium Per User

Supermetrics

  • Every package includes only 1 core destination; sending the same data to a second destination is a paid extra
  • The Starter plan at 49 EUR per month billed monthly includes 1 user, 3 data sources and 3 accounts per data source
  • Data refreshes are weekly on Starter, daily on Growth and hourly on Pro; on-demand refreshes require Enterprise
  • Refresh scheduling on those tiers is stated for Google Sheets only
  • Snowflake and BigQuery data warehouse destinations require the Enterprise package
  • SAML SSO is Enterprise only; lower tiers get basic single sign-on
  • Data transformations, data residency and region control, multiple teams and Management API access are Enterprise only
  • Enterprise carries no published price and is quote only
  • The 20% saving is only available on yearly billing
  • AI credits are metered per plan at 4,000 monthly on Starter and 12,000 on Growth

Pricing, plan by plan

Power BI

Free
  • FreeFree
    • Local report creation in Power BI Desktop
    • Cannot publish or share
    • No scheduled refreshes
  • Power BI Pro$14/user/month
    • Publish and share reports
    • Up to 8 scheduled refreshes/day
    • Collaborate with other Pro users
  • Premium Per User$24/user/month
    • All Pro features
    • Up to 48 scheduled refreshes/day
    • Copilot integration

Supermetrics

€49/month
  • Starter$49/month
    • 1 core destination
    • 3 data sources
    • 1 user
  • Growth$199/month
    • 1 core destination
    • 7 data sources
    • 2 users
  • Pro$499/month
    • 1 core destination
    • 10 data sources
    • 3 users

Which should you pick?

Choose Power BI if

  • You need ai-powered insights.
  • You want to start without paying.
  • You work on Web, Desktop, Mobile.
  • You also want natural language queries.
Power BI review

Choose Supermetrics if

  • You need multi-source data connectors.
  • You work on Web, Google-sheets, Data-studio, Excel, Api.
  • You also want real-time data sync.
Supermetrics review

Questions people ask

Is Power BI or Supermetrics better?
Neither clearly leads. Power BI starts at Free and Supermetrics at €49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Power BI or Supermetrics?
Power BI has a free tier; the other does not. Paid plans start at Free for Power BI and €49/month for Supermetrics.
Does Power BI or Supermetrics run on more platforms?
Power BI runs on Web, Desktop, Mobile. Supermetrics runs on Web, Google-sheets, Data-studio, Excel, Api.
Can I use Power BI for free?
Yes. Power BI has a free tier, so you can try it without paying. Supermetrics starts at €49/month.
What is Power BI best used for?
Power BI is most often used for self-service analytics, data exploration, ad-hoc reporting, collaborative analysis. Of those, self-service analytics and data exploration are not what Supermetrics is typically brought in for.
What can Power BI do that Supermetrics cannot?
Power BI covers AI-powered Insights, Natural Language Queries, Real-time Dashboards, Paginated Reports. Supermetrics covers Multi-source data connectors, Real-time data sync, Custom dimensions, Data blending. Both handle Salesforce, Google Analytics.

Answered from the vendors’ own pages

Power BI: Can I use Power BI Desktop offline?

Power BI Desktop runs locally and can edit reports offline, but publishing to the service and refreshing cloud data sources requires internet connection. Offline reports show cached data from the last refresh.

Source
Supermetrics: How much does Supermetrics cost?

Supermetrics offers three subscription plans: Starter at EUR 49 per month, Growth at EUR 199 per month, and Pro at EUR 499 per month. Annual billing provides a 20% discount. Enterprise plans require a custom quote.

Source
Power BI: What are the data refresh limits for each tier?

Power BI Premium Per User allows up to 48 scheduled refreshes per day, while Pro tier is limited to 8 scheduled refreshes per day. Free tier cannot schedule automatic refreshes.

Source
Supermetrics: Can I add extra users or data sources to my Supermetrics plan?

Yes, additional features are available for all plans. Additional users cost EUR 29 to EUR 124 per month depending on plan tier, and additional data sources cost EUR 29 to EUR 37 per month. Additional destinations and ad accounts also carry separate monthly fees.

Source
Power BI: Can I use Power BI Free with shared data sources?

Free tier users can create local reports in Power BI Desktop but cannot publish to the Power BI Service for collaboration. Publishing requires Power BI Pro ($14/user/month).

Source
Power BI: Is SSO available and on which plan?

SSO is available on Power BI Premium Per User ($24/user/month) and Fabric capacity plans through Azure AD integration.

Source
Power BI: What does Copilot require in Power BI?

Copilot for natural language queries and automatic report generation requires Power BI Premium Per User or Fabric capacity pricing, not available on Pro or Free tiers.

Source
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