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CRM · head to head

Outreach vs Potion

Outreach logo

Outreach

CRM

Sales execution platform for revenue teams

From
$100/month
Rated
-
Full reviewWebsite
Potion logo

Potion

Sales Enablement

AI video prospecting that generates one personalised video per prospect from a single recording

From
$99/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Outreach pricing not transparent, requiring custom quotes for most implementations; Potion synthetic personalisation works partly because it surprises the recipient, and that surprise decays as the technique spreads, so response rate uplift should be measured monthly as a decaying asset rather than assumed from the first quarter.
  • They diverge on capability: Outreach covers Sales engagement, Potion covers Dynamic AI videos.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Outreach and Potion actually diverge.

Attributes where Outreach and Potion differ
AttributeOutreachPotion
Starting price$100/month$99/month
Pricing modelsubscriptionPer workspace per month
PlatformsWebWeb, Chrome
CategoryCRMSales Enablement
Founded2014Unknown

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Outreach

  • Sales engagement
  • Conversation intelligence
  • Revenue intelligence
  • Pipeline management
  • Analytics & reporting
  • Salesforce
  • Microsoft Dynamics
  • LinkedIn

Only in Potion

  • Dynamic AI videos
  • Voice and face cloning
  • Per prospect landing pages
  • CRM and sequencer integration
  • Engagement tracking
  • Workspace pricing
  • AI video templates

What people use each for

The jobs each tool is most often brought in to do.

Outreach

  • Sales outreachnot Potion
  • Pipeline managementnot Potion
  • Revenue forecastingnot Potion
  • Team performancenot Potion

Potion

  • An outbound team of five or more where per seat video tools have become the largest line in the sales tooling budget and workspace pricing is cheapernot Outreach
  • A representative running a high volume cold email sequence who wants a personalised video opening on every send without recording each onenot Outreach
  • An agency running outbound for several clients from one workspace, where seat based pricing penalises the modelnot Outreach
  • A sales team testing whether personalised video lifts reply rates before committing to a per seat video platformnot Outreach

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Outreach

  • Pricing not transparent, requiring custom quotes for most implementations
  • Complex setup requiring deep Salesforce configuration and customization
  • Primarily designed for enterprise SDR and sales teams, less suitable for small businesses

Potion

  • Synthetic personalisation works partly because it surprises the recipient, and that surprise decays as the technique spreads, so response rate uplift should be measured monthly as a decaying asset rather than assumed from the first quarter.
  • Starter caps dynamic videos at 750 a month and full AI templates at three a month, which a single active representative can exhaust, pushing small teams onto the 299 US dollar tier faster than the pricing table implies.
  • Cloned voice and lip synced video sit close to a line some prospects find deceptive, and a recipient who realises the video was generated rather than recorded may react worse than to plain text.
  • There is no free plan, only a seven day trial, which is a short window in which to prove response rate uplift on a cold outbound sequence where reply cycles alone can take longer than a week.
  • Workspace pricing is excellent for teams but poor for a single representative, who pays 99 US dollars a month for capacity sized for a team, so solo users are the worst fit for the model.

Pricing, plan by plan

Outreach

$100/month
  • Standard$100/month
    • Email sequencing
    • Task management
    • Basic analytics
  • ProfessionalFree
    • All Standard features
    • Conversation intelligence
    • Advanced analytics
  • EnterpriseFree
    • All Professional features
    • Revenue intelligence
    • Custom integrations

Potion

$99/month
  • Starter$99/month
    • Charged per workspace, not per seat
    • 750 dynamic AI videos per month
    • 3 full AI video templates per month
  • Professional$299/month
    • Charged per workspace, not per seat
    • Unlimited AI videos per month
    • Per prospect landing pages and engagement tracking

Which should you pick?

Choose Outreach if

  • You need sales engagement.
  • You also want conversation intelligence.
Outreach review

Choose Potion if

  • You need dynamic ai videos.
  • You work on Web, Chrome.
  • You also want voice and face cloning.
Potion review

Questions people ask

Is Outreach or Potion better?
Neither clearly leads. Outreach starts at $100/month and Potion at $99/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Outreach or Potion?
Outreach starts at $100/month and Potion at $99/month.
Does Outreach or Potion run on more platforms?
Outreach runs on Web. Potion runs on Web, Chrome.
What is Outreach best used for?
Outreach is most often used for sales outreach, pipeline management, revenue forecasting, team performance. Of those, sales outreach and pipeline management are not what Potion is typically brought in for.
What can Outreach do that Potion cannot?
Outreach covers Sales engagement, Conversation intelligence, Revenue intelligence, Pipeline management. Potion covers Dynamic AI videos, Voice and face cloning, Per prospect landing pages, CRM and sequencer integration.

Answered from the vendors’ own pages

Outreach: What channels does Outreach support for sales engagement?

Outreach enables outreach across email, phone calls, SMS, and social media with multi-channel sequencing and automated cadences.

Source
Potion: Is Potion priced per seat?

No. It is priced per workspace: 99 US dollars a month for Starter and 299 for Professional, regardless of how many people use it. That is unusual in this category and decisively cheaper for larger teams.

Outreach: Does Outreach integrate with Salesforce?

Yes, Outreach deeply integrates with Salesforce to automatically log emails, calls, and tasks back to CRM records, keeping both platforms synchronized.

Source
Potion: Is there a free plan?

No. Both paid tiers include a seven day free trial, but there is no permanently free tier.

Outreach: Can Outreach sync with calendar systems?

Yes, Outreach syncs calendar events to Salesforce as Events records, supporting two-way synchronization between Outreach meetings and Salesforce Events.

Source
Potion: Does it clone my voice and face?

Yes. The personalised opening segment is synthesised in your cloned voice with lip synced video, while the body of the video is your original recording.

Potion: How many videos does Starter include?

750 dynamic AI videos and three full AI video templates a month. An active outbound representative can reach that ceiling.

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