Sales Enablement · pricing
Potion pricing
Potion publishes 2 tiers. Below is each one, what it adds over the tier beneath it, and where the ladder stops being worth climbing for most people.
As of 1 September 2026, Potion pricing is $99/month across 2 published tiers. Figures are the vendor's list prices as recorded on this page's last check; the vendor's site is the final word.
- Entry price
- $99/month
- Model
- Per workspace per month
- Tiers
- 2
- Free tier
- Not on record
Potion plans, side by side
Every published tier in ascending order of price, with the number of features each one lists. An absence here means the record does not itemise it, not that the tier lacks it.
| Plan | Price | Features listed | Step up from the tier below |
|---|---|---|---|
| Starter | $99/month | 5 | Entry tier |
| Professional | $299/month | 5 | +$200/month, 3 more features |
What each tier adds
The set difference between each tier's feature list and the one beneath it. Where a tier lists nothing new, the vendor has either stopped repeating the inherited list or the tier raises limits rather than adding capability, the record does not distinguish the two, so this page does not either.
Starter
$99/monthThe entry tier. It covers charged per workspace, not per seat, 750 dynamic ai videos per month, 3 full ai video templates per month, per prospect landing pages, 7 day free trial.
Professional
$299/monthOver Starter, this tier adds:
- Unlimited AI videos per month
- Per prospect landing pages and engagement tracking
- CRM and sequencer integrations
What the product covers
The full Potion feature record, grouped as the catalogue groups it. This is the product as a whole; the record does not map every feature onto a specific tier.
Other
- Dynamic AI videos
- Voice and face cloning
- Per prospect landing pages
- CRM and sequencer integration
- Engagement tracking
- Workspace pricing
- AI video templates
People bring Potion in for an outbound team of five or more where per seat video tools have become the largest line in the sales tooling budget and workspace pricing is cheaper, a representative running a high volume cold email sequence who wants a personalised video opening on every send without recording each one, an agency running outbound for several clients from one workspace, where seat based pricing penalises the model, a sales team testing whether personalised video lifts reply rates before committing to a per seat video platform. If that is not the job you are buying for, the alternatives to Potion are worth a look before you commit to a tier.
How that compares in Sales Enablement
Across the 5 sales enablement tools in this directory that publish a starting price, the median entry point is $29/month. Potion starts at $99/month, which puts it above the middle of its category.
| Tool | Entry price | Model | Rated | Head to head |
|---|---|---|---|---|
| Potion (this page) | $99/month | Per workspace per month | - | |
| Claap | Free, then €8/month | Per contributor licence per month | - | vs Potion |
| RevenueHero | $25/month | Per user per month | - | vs Potion |
| Lavender | Free, then $29/month | Per user per month | - | vs Potion |
| Attention | On request | quote | - | vs Potion |
| Trumpet | Free, then $45/month | Per user per month | - | vs Potion |
| Cognism | On request | quote | - | vs Potion |
Ratings are aggregated from third-party sources and imported with each catalogue entry, they are not reviews hosted on Softwr. How each figure is used is set out on the Potion badges page.
Before you pay for Potion
Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.
What it can tell you is the shape of the ladder: 2 tiers between $99/month and $299/month, with the jump itemised above. With no free tier on record, the cheapest way to answer the rest is to compare Potion against the tools that do have one before committing.
Potion runs on web, chrome, and is published by Potion of San Francisco, California, United States. The full record is on the Potion review, and the rest of the category is under best sales enablement tools.
Potion pricing questions
- How much does Potion cost?
- Potion publishes 2 tiers, from $99/month for Starter up to $299/month for Professional. The cheapest paid tier is $99/month.
- Does Potion have a free plan?
- Not on the record we hold: Potion is listed as Per workspace per month. Whether a free trial is offered is not something this record captures, so check the vendor's site.
- What is the difference between Starter and Professional on Potion?
- Professional costs $299/month against $99/month, and adds unlimited ai videos per month, per prospect landing pages and engagement tracking, crm and sequencer integrations.
- Is the Professional plan on Potion worth it?
- That depends entirely on whether you need what it adds, which on the published record is unlimited ai videos per month, per prospect landing pages and engagement tracking, crm and sequencer integrations. It costs $299/month against $99/month for Starter. Softwr has not used either tier, so this page can tell you what changes, not whether it is worth the difference to you.
- Is Potion expensive for a sales enablement tool?
- It starts above the middle of its category. Across the 5 sales enablement tools in this directory that publish a starting price, the median entry point is $29/month; Potion starts at $99/month.
- Which sales enablement tools can I use without paying?
- 4 of the 8 sales enablement tools listed alongside Potion have a free tier: Claap, Lavender, Trumpet, Aligned.
- What am I actually paying for with Potion?
- The record lists 7 features across 1 area: other. In practice it is brought in for an outbound team of five or more where per seat video tools have become the largest line in the sales tooling budget and workspace pricing is cheaper, a representative running a high volume cold email sequence who wants a personalised video opening on every send without recording each one, an agency running outbound for several clients from one workspace, where seat based pricing penalises the model.
- Does Potion charge per user?
- The record carries a price and a billing period for each of its 2 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
- Are these Potion prices current?
- They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
- What should I compare Potion against before paying?
- The closest sales enablement tools in this directory are Claap, RevenueHero, Lavender, Attention. Each has a side-by-side comparison with Potion covering price, platforms and features.