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Sales Enablement · head to head

Cognism vs Potion

Cognism logo

Cognism

Sales Enablement

B2B contact data that notifies European contacts and screens do-not-call lists as a product feature

From
On request
Rated
-
Full reviewWebsite
Potion logo

Potion

Sales Enablement

AI video prospecting that generates one personalised video per prospect from a single recording

From
$99/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Cognism united States coverage is behind ZoomInfo, and the gap shows most in mid-market American accounts where record density thins out.; Potion synthetic personalisation works partly because it surprises the recipient, and that surprise decays as the technique spreads, so response rate uplift should be measured monthly as a decaying asset rather than assumed from the first quarter.
  • They diverge on capability: Cognism covers Diamond Data, Potion covers Dynamic AI videos.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Cognism and Potion actually diverge.

Attributes where Cognism and Potion differ
AttributeCognismPotion
Starting priceOn request$99/month
Pricing modelquotePer workspace per month
PlatformsWeb, Chrome extension, REST APIWeb, Chrome

Identical on both: free tier (No), user rating (Not yet rated), category (Sales Enablement).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Cognism

  • Diamond Data
  • Contact notification
  • DNC screening
  • Intent data
  • Browser extension
  • CRM enrichment

Only in Potion

  • Dynamic AI videos
  • Voice and face cloning
  • Per prospect landing pages
  • CRM and sequencer integration
  • Engagement tracking
  • Workspace pricing
  • AI video templates

What people use each for

The jobs each tool is most often brought in to do.

Cognism

  • A European outbound team that needs a defensible answer when legal asks where the phone numbers came fromnot Potion
  • Calling campaigns where verified mobile numbers rather than switchboard numbers determine connect ratenot Potion
  • Enriching an existing CRM of stale records with current job titles and direct dialsnot Potion
  • Prioritising accounts using intent signals before committing sales development capacitynot Potion

Potion

  • An outbound team of five or more where per seat video tools have become the largest line in the sales tooling budget and workspace pricing is cheapernot Cognism
  • A representative running a high volume cold email sequence who wants a personalised video opening on every send without recording each onenot Cognism
  • An agency running outbound for several clients from one workspace, where seat based pricing penalises the modelnot Cognism
  • A sales team testing whether personalised video lifts reply rates before committing to a per seat video platformnot Cognism

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Cognism

  • United States coverage is behind ZoomInfo, and the gap shows most in mid-market American accounts where record density thins out.
  • The commercial model combines an annual platform fee, per-seat licences and credit allowances, so a quoted seat price consistently understates the total.
  • Diamond Data verified mobiles are a subset of the wider database rather than the whole of it, and the subset available for your target market should be tested before signing.
  • There is no free tier and no monthly rolling contract, so evaluating properly means committing to a year or relying on a short trial with limited data.
  • Coverage density varies sharply by country, with the United Kingdom strong and DACH and the Nordics noticeably thinner, which matters if your expansion market is the weak one.

Potion

  • Synthetic personalisation works partly because it surprises the recipient, and that surprise decays as the technique spreads, so response rate uplift should be measured monthly as a decaying asset rather than assumed from the first quarter.
  • Starter caps dynamic videos at 750 a month and full AI templates at three a month, which a single active representative can exhaust, pushing small teams onto the 299 US dollar tier faster than the pricing table implies.
  • Cloned voice and lip synced video sit close to a line some prospects find deceptive, and a recipient who realises the video was generated rather than recorded may react worse than to plain text.
  • There is no free plan, only a seven day trial, which is a short window in which to prove response rate uplift on a cold outbound sequence where reply cycles alone can take longer than a week.
  • Workspace pricing is excellent for teams but poor for a single representative, who pays 99 US dollars a month for capacity sized for a team, so solo users are the worst fit for the model.

Pricing, plan by plan

Cognism

On request
  • Cognism Platform$undefined/year
    • Annual platform fee plus per-seat licences
    • Credit allowances for exports and enrichment negotiated separately
    • No free tier and no monthly rolling term

Potion

$99/month
  • Starter$99/month
    • Charged per workspace, not per seat
    • 750 dynamic AI videos per month
    • 3 full AI video templates per month
  • Professional$299/month
    • Charged per workspace, not per seat
    • Unlimited AI videos per month
    • Per prospect landing pages and engagement tracking

Which should you pick?

Choose Cognism if

  • You need diamond data.
  • You work on Web, Chrome extension, REST API.
  • You also want contact notification.
Cognism review

Choose Potion if

  • You need dynamic ai videos.
  • You work on Web, Chrome.
  • You also want voice and face cloning.
Potion review

Questions people ask

Is Cognism or Potion better?
Neither clearly leads. Cognism starts at On request and Potion at $99/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Cognism or Potion?
Cognism starts at On request and Potion at $99/month.
Does Cognism or Potion run on more platforms?
Cognism runs on Web, Chrome extension, REST API. Potion runs on Web, Chrome.
What is Cognism best used for?
Cognism is most often used for a european outbound team that needs a defensible answer when legal asks where the phone numbers came from, calling campaigns where verified mobile numbers rather than switchboard numbers determine connect rate, enriching an existing crm of stale records with current job titles and direct dials, prioritising accounts using intent signals before committing sales development capacity. Of those, a european outbound team that needs a defensible answer when legal asks where the phone numbers came from and calling campaigns where verified mobile numbers rather than switchboard numbers determine connect rate are not what Potion is typically brought in for.
What can Cognism do that Potion cannot?
Cognism covers Diamond Data, Contact notification, DNC screening, Intent data. Potion covers Dynamic AI videos, Voice and face cloning, Per prospect landing pages, CRM and sequencer integration.

Answered from the vendors’ own pages

Cognism: Can a European company use it lawfully?

It notifies contacts held in its EU and UK database and screens do-not-call registers, which supports a legitimate interest basis. The balancing test, record keeping and handling of objections remain your obligation, not the obligation of the vendor.

Potion: Is Potion priced per seat?

No. It is priced per workspace: 99 US dollars a month for Starter and 299 for Professional, regardless of how many people use it. That is unusual in this category and decisively cheaper for larger teams.

Cognism: How does it compare with ZoomInfo on coverage?

ZoomInfo is stronger in the United States, Cognism is generally stronger on European mobile numbers. That, rather than feature lists, is what most head-to-head evaluations come down to.

Potion: Is there a free plan?

No. Both paid tiers include a seven day free trial, but there is no permanently free tier.

Cognism: Can we buy a single seat monthly?

No. Contracts are annual with a platform fee, which makes a genuine pilot harder than with credit-based self-serve vendors.

Potion: Does it clone my voice and face?

Yes. The personalised opening segment is synthesised in your cloned voice with lip synced video, while the body of the video is your original recording.

Potion: How many videos does Starter include?

750 dynamic AI videos and three full AI video templates a month. An active outbound representative can reach that ceiling.

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