Softwr

Software · head to head

Omnisend vs ActiveCampaign

Omnisend logo

Omnisend

Software

Email, SMS and push marketing automation for ecommerce

From
On request
Rated
-
Full reviewWebsite
ActiveCampaign logo

ActiveCampaign

Software

CRM, marketing automation, and sales platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only ActiveCampaign has a free tier, so it costs nothing to try first.
  • Each has a real cost: Omnisend free plan caps at 250 contacts and 500 emails per month; ActiveCampaign starter tier capped at 5 automation actions per automation; unlimited actions require Plus tier or higher

Where they differ

Only the attributes on which Omnisend and ActiveCampaign actually diverge.

Attributes where Omnisend and ActiveCampaign differ
AttributeOmnisendActiveCampaign
Starting priceOn requestFree
Pricing modelusage-basedsubscription
Free tierNoYes
PlatformsWebCloud-based SaaS
FoundedUnknown2003

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Omnisend

Nothing recorded that ActiveCampaign does not also cover.

Only in ActiveCampaign

  • Contact management
  • Sales pipeline
  • Marketing automation
  • Email marketing
  • Customer service
  • Reporting
  • Automation
  • Zapier

What people use each for

The jobs each tool is most often brought in to do.

Omnisend

No use cases recorded yet. See the Omnisend review.

ActiveCampaign

  • Businesses automating cross-channel campaigns (email, SMS, WhatsApp)not Omnisend
  • Marketing teams needing AI-driven lead scoring and automationnot Omnisend

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Omnisend

  • Free plan caps at 250 contacts and 500 emails per month
  • Standard plan is limited to 500 contacts and 6,000 emails per month before an upgrade is required
  • SMS is billed separately starting at $0.007 per message and varies by country and volume
  • Custom pricing only begins above 150,001 contacts, requiring a sales conversation at that scale

ActiveCampaign

  • Starter tier capped at 5 automation actions per automation; unlimited actions require Plus tier or higher
  • Active Intelligence (AI features) limited or excluded in Starter and Plus tiers; Advanced Intelligence only available in Pro and Enterprise
  • SSO and advanced CRM integrations only available in Pro and Enterprise tiers
  • Multiple users scaling limited: Starter allows 1 user, Plus allows 3, Enterprise allows 5 users

Pricing, plan by plan

Omnisend

On request

No published plan breakdown. See the Omnisend review.

ActiveCampaign

Free

No published plan breakdown. See the ActiveCampaign review.

Which should you pick?

Choose Omnisend if

Nothing in the data separates Omnisend from ActiveCampaign on the points above - pick on price and on how each one feels to use.

Omnisend review

Choose ActiveCampaign if

  • You need contact management.
  • You want to start without paying.
  • You work on Cloud-based SaaS.
  • You also want sales pipeline.
ActiveCampaign review

Questions people ask

Is Omnisend or ActiveCampaign better?
Neither clearly leads. Omnisend starts at On request and ActiveCampaign at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Omnisend or ActiveCampaign?
ActiveCampaign has a free tier; the other does not. Paid plans start at On request for Omnisend and Free for ActiveCampaign.
Does Omnisend or ActiveCampaign run on more platforms?
Omnisend runs on Web. ActiveCampaign runs on Cloud-based SaaS.
Can I use ActiveCampaign for free?
Yes. ActiveCampaign has a free tier, so you can try it without paying. Omnisend starts at On request.
What can Omnisend do that ActiveCampaign cannot?
ActiveCampaign covers Contact management, Sales pipeline, Marketing automation, Email marketing.
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Related pages

More on Omnisend

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