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NewsWhip vs Parse.ly

NewsWhip logo

NewsWhip

News

Viral content tracking and audience insights for media companies

From
On request
Rated
-
Full reviewWebsite
Parse.ly logo

Parse.ly

News

Analytics platform for publishers

From
$500/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: NewsWhip no pricing published on website; Parse.ly no published pricing rates or specific plan costs
  • They diverge on capability: NewsWhip covers Viral content tracking, Parse.ly covers Content analytics.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which NewsWhip and Parse.ly actually diverge.

Attributes where NewsWhip and Parse.ly differ
AttributeNewsWhipParse.ly
Starting priceOn request$500/month

Identical on both: pricing model (quote), free tier (No), platforms (Web), user rating (Not yet rated), category (News), founded (2011).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in NewsWhip

  • Viral content tracking
  • Social media monitoring
  • Competitor intelligence
  • Trend identification
  • Custom dashboards
  • Alert system
  • Content recommendations
  • Audience insights

Only in Parse.ly

  • Content analytics
  • Audience tracking
  • Real-time metrics
  • Recommendations
  • Google Analytics
  • GDPR
  • Cloud deployment
  • English language support

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

NewsWhip

  • Viral trackingnot Parse.ly
  • Trend identificationnot Parse.ly
  • Competitor monitoringnot Parse.ly
  • Audience insightsnot Parse.ly

Parse.ly

  • Real time analytics on article and page performance for publishersnot NewsWhip
  • Attributing conversions and subscriptions to contentnot NewsWhip
  • Comparing audience engagement across authors, sections and channelsnot NewsWhip

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

NewsWhip

  • No pricing published on website

Parse.ly

  • No published pricing rates or specific plan costs
  • All pricing tiers direct users to contact sales for details
  • Custom/enterprise pricing model requires demo or direct contact

Pricing, plan by plan

NewsWhip

On request
  • Enterprise$undefined/custom
    • Viral tracking
    • Competitor analysis
    • Trend identification

Parse.ly

$500/month
  • Standard$500/month
    • Content analytics
    • Audience insights

Which should you pick?

Choose NewsWhip if

  • You need viral content tracking.
  • You also want social media monitoring.
NewsWhip review

Choose Parse.ly if

  • You need content analytics.
  • You also want audience tracking.
Parse.ly review

Questions people ask

Is NewsWhip or Parse.ly better?
Neither clearly leads. NewsWhip starts at On request and Parse.ly at $500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, NewsWhip or Parse.ly?
NewsWhip starts at On request and Parse.ly at $500/month.
Does NewsWhip or Parse.ly run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is NewsWhip best used for?
NewsWhip is most often used for viral tracking, trend identification, competitor monitoring, audience insights. Of those, viral tracking and trend identification are not what Parse.ly is typically brought in for.
What can NewsWhip do that Parse.ly cannot?
NewsWhip covers Viral content tracking, Social media monitoring, Competitor intelligence, Trend identification. Parse.ly covers Content analytics, Audience tracking, Real-time metrics, Recommendations. Both handle Web support.

Answered from the vendors’ own pages

NewsWhip: What does NewsWhip cost?

NewsWhip does not publish pricing on its website. The company directs customers to request a demo to receive custom pricing based on their needs.

Source
Parse.ly: How much does Parse.ly cost?

Parse.ly does not publish specific pricing amounts. The company offers three tiers (Content Performance, Content Value, and Content Advocacy) but requires customers to request quotes or schedule a demo with a content analytics expert.

Source
Parse.ly: What are the differences between Parse.ly pricing tiers?

The Content Performance tier offers basic analytics and 1 site tracking. Content Value adds conversions and attribution analytics for 2 sites. Content Advocacy adds geographic segmentation, video tracking, and SSO for 3 sites.

Source
Parse.ly: How can I get a custom pricing quote from Parse.ly?

Customers can book a demo with a Parse.ly content analytics expert through their pricing page, or request more details using the provided contact options.

Source
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