Softwr

E-Commerce · head to head

Braze vs Muck Rack

Braze logo

Braze

E-Commerce

Customer engagement platform built for the modern marketer

From
On request
Rated
-
Full reviewWebsite
Muck Rack logo

Muck Rack

News

The new standard in PR software

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Braze no free tier or monthly billing, requiring annual enterprise contracts with no flexibility; Muck Rack no specific prices published; all pricing is based on customized proposals based on team size and user count
  • They diverge on capability: Braze covers Cross-channel messaging, Muck Rack covers Media database.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Braze and Muck Rack actually diverge.

Attributes where Braze and Muck Rack differ
AttributeBrazeMuck Rack
Pricing modelquotesubscription
PlatformsWeb, Ios, Android, ApiWeb, Browser-extension
CategoryE-CommerceNews
Founded20112009

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Braze

  • Cross-channel messaging
  • Customer journey orchestration
  • Real-time personalization
  • A/B testing
  • Predictive analytics
  • Audience segmentation
  • Campaign analytics
  • Content cards

Only in Muck Rack

  • Media database
  • Journalist profiles
  • Media monitoring
  • Pitching platform
  • Coverage reporting
  • Slack
  • Google Analytics
  • CRM systems

Both cover

  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

Braze

  • Customer engagementnot Muck Rack
  • Marketing automationnot Muck Rack
  • Personalizationnot Muck Rack
  • Retention campaignsnot Muck Rack
  • Cross-channel messagingnot Muck Rack

Muck Rack

  • Finding and pitching journalists from a media databasenot Braze
  • Monitoring coverage and measuring PR resultsnot Braze

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Braze

  • No free tier or monthly billing, requiring annual enterprise contracts with no flexibility
  • Implementation costs of $20k-$100k+ significantly increase total cost of ownership

Muck Rack

  • No specific prices published; all pricing is based on customized proposals based on team size and user count
  • Starter plan has limited features compared to Standard and Premier (no podcast monitoring or curation engine)
  • Sentiment analysis on Starter uses basic NLP, while Premier uses AI-powered analysis

Pricing, plan by plan

Braze

On request
  • Pro$undefined/month
    • Core messaging channels
    • Basic segmentation
    • Campaign analytics
  • Plus$undefined/month
    • Advanced features
    • Predictive suite
    • Canvas Flow
  • Premier$undefined/month
    • All features
    • Dedicated CSM
    • Custom integrations

Muck Rack

On request
  • ProFree
    • Media database
    • Media monitoring
    • Pitching tools
  • EnterpriseFree
    • All Pro features
    • Team management
    • SSO integration

Which should you pick?

Choose Braze if

  • You need cross-channel messaging.
  • You work on Web, Ios, Android, Api.
  • You also want customer journey orchestration.
Braze review

Choose Muck Rack if

  • You need media database.
  • You work on Web, Browser-extension.
  • You also want journalist profiles.
Muck Rack review

Questions people ask

Is Braze or Muck Rack better?
Neither clearly leads. Braze starts at On request and Muck Rack at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Braze or Muck Rack?
Braze starts at On request and Muck Rack at On request.
Does Braze or Muck Rack run on more platforms?
Braze runs on Web, Ios, Android, Api. Muck Rack runs on Web, Browser-extension.
What is Braze best used for?
Braze is most often used for customer engagement, marketing automation, personalization, retention campaigns. Of those, customer engagement and marketing automation are not what Muck Rack is typically brought in for.
What can Braze do that Muck Rack cannot?
Braze covers Cross-channel messaging, Customer journey orchestration, Real-time personalization, A/B testing. Muck Rack covers Media database, Journalist profiles, Media monitoring, Pitching platform. Both handle Salesforce.

Answered from the vendors’ own pages

Braze: What is Braze's pricing model?

Braze uses a usage-based pricing model with custom annual contracts. There is no free plan or monthly billing. Typical contracts range from $60,000 to $200,000 per year for mid-market deployments.

Source
Muck Rack: How are Muck Rack plans priced?

Muck Rack pricing is not published. The platform offers three tiers (Starter, Standard, and Premier) with customized pricing that depends on several factors including team size and number of users. Interested customers must contact sales for a personalized quote.

Source
Braze: Does Braze offer implementation support?

Implementation through a Braze Solutions Partner typically costs $20,000 to $100,000 or more, as Braze is an enterprise platform requiring custom configuration.

Source
Muck Rack: What features does Muck Rack Standard plan include?

Muck Rack Standard includes media monitoring and alerts, podcast monitoring, AI visibility badges, AI journalist recommendations, full media list exports, and NLP-based sentiment analysis. It is marked as the most popular plan on their pricing page.

Source
Braze: What messaging channels does Braze support?

Braze supports push notifications, in-app messaging, email, SMS, and web messaging across mobile apps and web platforms.

Source
Muck Rack: What is unique about Muck Rack Premier plan?

Muck Rack Premier is the highest tier and adds the Curation Engine and AI-powered sentiment analysis (versus basic NLP). It includes Muck Rack API access and is targeted at enterprises and advanced teams.

Source
Muck Rack: What add-ons are available for Muck Rack?

Muck Rack offers multiple add-ons with pricing not specified: Print and Broadcast Monitoring, Social Listening, Press Release Distribution, Muck Rack API (Premier tier), Media Intelligence Services, and Generative Pulse.

Source
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