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News & Media · head to head

Agility PR Solutions vs Parse.ly

Agility PR Solutions logo

Agility PR Solutions

News & Media

Media intelligence that drives PR success

From
On request
Rated
-
Parse.ly logo

Parse.ly

News & Media

Analytics platform for publishers

From
$500/month
Rated
-

The short version

  • Each has a real cost: Agility PR Solutions pricing is not published; Parse.ly pricing is by quote only: the pricing page names three tiers but publishes no rate, no minimum and no cost driver, and routes buyers to a demo booking
  • They diverge on capability: Agility PR Solutions covers Media monitoring, Parse.ly covers Content analytics.

Where they differ

Only the attributes on which Agility PR Solutions and Parse.ly actually diverge.

Attributes where Agility PR Solutions and Parse.ly differ
AttributeAgility PR SolutionsParse.ly
Starting priceOn request$500/month
Pricing modelsubscriptionquote
Founded20032011

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated), category (News & Media).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Agility PR Solutions

  • Media monitoring
  • Media database
  • PR analytics
  • Report builder
  • Journalist outreach
  • Slack
  • Microsoft Teams
  • CRM systems

Only in Parse.ly

  • Content analytics
  • Audience tracking
  • Real-time metrics
  • Recommendations
  • Google Analytics
  • GDPR
  • Cloud deployment
  • English language support

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Agility PR Solutions

  • Media monitoring across traditional and digital coveragenot Parse.ly
  • Journalist targeting and pitch personalisationnot Parse.ly
  • Social listening for trends and sentimentnot Parse.ly
  • Crisis monitoring and executive briefingsnot Parse.ly
  • Press release distribution through the newswirenot Parse.ly

Parse.ly

  • Real time analytics on article and page performance for publishersnot Agility PR Solutions
  • Attributing conversions and subscriptions to contentnot Agility PR Solutions
  • Comparing audience engagement across authors, sections and channelsnot Agility PR Solutions

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Agility PR Solutions

  • Pricing is not published
  • Newswire distribution is a separate service alongside the monitoring platform rather than part of it

Parse.ly

  • Pricing is by quote only: the pricing page names three tiers but publishes no rate, no minimum and no cost driver, and routes buyers to a demo booking
  • Conversions and attribution reporting require the Content Value tier rather than the entry tier
  • Geographic segmentation and video tracking require the top Content Advocacy tier

Pricing, plan by plan

Agility PR Solutions

On request
  • Media MonitoringFree
    • News monitoring
    • Social listening
    • Alerts
  • Media DatabaseFree
    • Journalist contacts
    • Media lists
    • Pitching tools
  • Complete SuiteFree
    • All features
    • Advanced analytics
    • API access

Parse.ly

$500/month
  • Standard$500/month
    • Content analytics
    • Audience insights

Which should you pick?

Choose Agility PR Solutions if

  • You need media monitoring.
  • You also want media database.

Choose Parse.ly if

  • You need content analytics.
  • You also want audience tracking.

Questions people ask

Is Agility PR Solutions or Parse.ly better?
Neither clearly leads. Agility PR Solutions starts at On request and Parse.ly at $500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Agility PR Solutions or Parse.ly?
Agility PR Solutions starts at On request and Parse.ly at $500/month.
Does Agility PR Solutions or Parse.ly run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Agility PR Solutions best used for?
Agility PR Solutions is most often used for media monitoring across traditional and digital coverage, journalist targeting and pitch personalisation, social listening for trends and sentiment, crisis monitoring and executive briefings. Of those, media monitoring across traditional and digital coverage and journalist targeting and pitch personalisation are not what Parse.ly is typically brought in for.
What can Agility PR Solutions do that Parse.ly cannot?
Agility PR Solutions covers Media monitoring, Media database, PR analytics, Report builder. Parse.ly covers Content analytics, Audience tracking, Real-time metrics, Recommendations. Both handle Web support.

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