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HARO vs Parse.ly

HARO logo

HARO

News

Help A Reporter Out - connecting journalists with expert sources

From
Free
Rated
-
Full reviewWebsite
Parse.ly logo

Parse.ly

News

Analytics platform for publishers

From
$500/month
Rated
-
Full reviewWebsite

The short version

  • Only HARO has a free tier, so it costs nothing to try first.
  • Each has a real cost: HARO hARO was rebranded and phased out by Cision in favor of Connectively (www.connectively.us) starting early 2024, per the vendor's own helpareporter.com notice (Internet Archive capture, 2023); Parse.ly no published pricing rates or specific plan costs
  • They diverge on capability: HARO covers Daily journalist queries, Parse.ly covers Content analytics.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which HARO and Parse.ly actually diverge.

Attributes where HARO and Parse.ly differ
AttributeHAROParse.ly
Starting priceFree$500/month
Pricing modelfreemiumquote
Free tierYesNo
PlatformsWeb, EmailWeb
Founded20082011

Identical on both: user rating (Not yet rated), category (News).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in HARO

  • Daily journalist queries
  • Source submissions
  • Query archives
  • Response tracking
  • Source directory
  • Email matching
  • Profile management
  • Email

Only in Parse.ly

  • Content analytics
  • Audience tracking
  • Real-time metrics
  • Recommendations
  • Google Analytics
  • GDPR
  • Cloud deployment
  • English language support

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

HARO

  • Finding expert sourcesnot Parse.ly
  • Press coveragenot Parse.ly
  • Expert positioningnot Parse.ly
  • Media relationsnot Parse.ly

Parse.ly

  • Real time analytics on article and page performance for publishersnot HARO
  • Attributing conversions and subscriptions to contentnot HARO
  • Comparing audience engagement across authors, sections and channelsnot HARO

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

HARO

  • HARO was rebranded and phased out by Cision in favor of Connectively (www.connectively.us) starting early 2024, per the vendor's own helpareporter.com notice (Internet Archive capture, 2023)

Parse.ly

  • No published pricing rates or specific plan costs
  • All pricing tiers direct users to contact sales for details
  • Custom/enterprise pricing model requires demo or direct contact

Pricing, plan by plan

HARO

Free
  • FreeFree
    • Daily email alerts
    • Query submissions
    • Source directory
  • Pro$19.99/month
    • Advanced features
    • Priority support
    • Analytics

Parse.ly

$500/month
  • Standard$500/month
    • Content analytics
    • Audience insights

Which should you pick?

Choose HARO if

  • You need daily journalist queries.
  • You want to start without paying.
  • You work on Web, Email.
  • You also want source submissions.
HARO review

Choose Parse.ly if

  • You need content analytics.
  • You also want audience tracking.
Parse.ly review

Questions people ask

Is HARO or Parse.ly better?
Neither clearly leads. HARO starts at Free and Parse.ly at $500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, HARO or Parse.ly?
HARO has a free tier; the other does not. Paid plans start at Free for HARO and $500/month for Parse.ly.
Does HARO or Parse.ly run on more platforms?
HARO runs on Web, Email. Parse.ly runs on Web.
Can I use HARO for free?
Yes. HARO has a free tier, so you can try it without paying. Parse.ly starts at $500/month.
What is HARO best used for?
HARO is most often used for finding expert sources, press coverage, expert positioning, media relations. Of those, finding expert sources and press coverage are not what Parse.ly is typically brought in for.
What can HARO do that Parse.ly cannot?
HARO covers Daily journalist queries, Source submissions, Query archives, Response tracking. Parse.ly covers Content analytics, Audience tracking, Real-time metrics, Recommendations. Both handle Web support.

Answered from the vendors’ own pages

Parse.ly: How much does Parse.ly cost?

Parse.ly does not publish specific pricing amounts. The company offers three tiers (Content Performance, Content Value, and Content Advocacy) but requires customers to request quotes or schedule a demo with a content analytics expert.

Source
Parse.ly: What are the differences between Parse.ly pricing tiers?

The Content Performance tier offers basic analytics and 1 site tracking. Content Value adds conversions and attribution analytics for 2 sites. Content Advocacy adds geographic segmentation, video tracking, and SSO for 3 sites.

Source
Parse.ly: How can I get a custom pricing quote from Parse.ly?

Customers can book a demo with a Parse.ly content analytics expert through their pricing page, or request more details using the provided contact options.

Source
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