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Chartbeat vs Muck Rack

Chartbeat logo

Chartbeat

News

Real-time analytics for publishers

From
$1000/month
Rated
-
Muck Rack logo

Muck Rack

News

The new standard in PR software

From
On request
Rated
-

The short version

  • Each has a real cost: Chartbeat pricing is customized by website and native app pageviews across four tiers, Essentials, Plus, Premium and Enterprise, and the pricing page publishes no figures, directing visitors to Talk to Sales or Get a Demo; Muck Rack no specific prices published; all pricing is based on customized proposals based on team size and user count
  • They diverge on capability: Chartbeat covers Real-time analytics, Muck Rack covers Media database.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Chartbeat and Muck Rack actually diverge.

Attributes where Chartbeat and Muck Rack differ
AttributeChartbeatMuck Rack
Starting price$1000/monthOn request
Pricing modelquotesubscription
PlatformsWebWeb, Browser-extension

Identical on both: free tier (No), user rating (Not yet rated), category (News), founded (2009).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Chartbeat

  • Real-time analytics
  • Audience insights
  • Content metrics
  • Traffic tracking
  • GDPR
  • Cloud deployment
  • English language support

Only in Muck Rack

  • Media database
  • Journalist profiles
  • Media monitoring
  • Pitching platform
  • Coverage reporting
  • Slack
  • Salesforce
  • CRM systems

Both cover

  • Google Analytics
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Chartbeat

  • Publisher analyticsnot Muck Rack

Muck Rack

  • Finding and pitching journalists from a media databasenot Chartbeat
  • Monitoring coverage and measuring PR resultsnot Chartbeat

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Chartbeat

  • Pricing is customized by website and native app pageviews across four tiers, Essentials, Plus, Premium and Enterprise, and the pricing page publishes no figures, directing visitors to Talk to Sales or Get a Demo

Muck Rack

  • No specific prices published; all pricing is based on customized proposals based on team size and user count
  • Starter plan has limited features compared to Standard and Premier (no podcast monitoring or curation engine)
  • Sentiment analysis on Starter uses basic NLP, while Premier uses AI-powered analysis

Pricing, plan by plan

Chartbeat

$1000/month
  • Professional$1000/month
    • Real-time analytics
    • Audience insights

Muck Rack

On request
  • ProFree
    • Media database
    • Media monitoring
    • Pitching tools
  • EnterpriseFree
    • All Pro features
    • Team management
    • SSO integration

Which should you pick?

Choose Chartbeat if

  • You need real-time analytics.
  • You also want audience insights.

Choose Muck Rack if

  • You need media database.
  • You work on Web, Browser-extension.
  • You also want journalist profiles.

Questions people ask

Is Chartbeat or Muck Rack better?
Neither clearly leads. Chartbeat starts at $1000/month and Muck Rack at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Chartbeat or Muck Rack?
Chartbeat starts at $1000/month and Muck Rack at On request.
Does Chartbeat or Muck Rack run on more platforms?
Chartbeat runs on Web. Muck Rack runs on Web, Browser-extension.
What is Chartbeat best used for?
Chartbeat is most often used for publisher analytics. Of those, publisher analytics is not what Muck Rack is typically brought in for.
What can Chartbeat do that Muck Rack cannot?
Chartbeat covers Real-time analytics, Audience insights, Content metrics, Traffic tracking. Muck Rack covers Media database, Journalist profiles, Media monitoring, Pitching platform. Both handle Google Analytics, Web support.

Answered from the vendors’ own pages

Chartbeat: How many pricing tiers does Chartbeat offer?

Chartbeat offers four flexible tiers: Essentials, Plus, Premium, and Enterprise. Each tier is customized based on your website and native app pageviews.

Source
Muck Rack: How are Muck Rack plans priced?

Muck Rack pricing is not published. The platform offers three tiers (Starter, Standard, and Premier) with customized pricing that depends on several factors including team size and number of users. Interested customers must contact sales for a personalized quote.

Source
Chartbeat: How is Chartbeat pricing calculated?

Chartbeat pricing is customized according to your website and native app pageviews. This means the cost for each plan is tailored to your specific traffic levels rather than using fixed-rate pricing.

Source
Muck Rack: What features does Muck Rack Standard plan include?

Muck Rack Standard includes media monitoring and alerts, podcast monitoring, AI visibility badges, AI journalist recommendations, full media list exports, and NLP-based sentiment analysis. It is marked as the most popular plan on their pricing page.

Source
Chartbeat: Can I see Chartbeat pricing details online?

The main product page does not display specific pricing amounts. For detailed pricing and feature comparisons between tiers, visit chartbeat.com/product/chartbeat-pricing/ or request a demo from the company.

Source
Muck Rack: What is unique about Muck Rack Premier plan?

Muck Rack Premier is the highest tier and adds the Curation Engine and AI-powered sentiment analysis (versus basic NLP). It includes Muck Rack API access and is targeted at enterprises and advanced teams.

Source
Muck Rack: What add-ons are available for Muck Rack?

Muck Rack offers multiple add-ons with pricing not specified: Print and Broadcast Monitoring, Social Listening, Press Release Distribution, Muck Rack API (Premier tier), Media Intelligence Services, and Generative Pulse.

Source
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