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Software · head to head

ConvertKit vs Muck Rack

ConvertKit logo

ConvertKit

Software

The creator platform for digital professionals

From
On request
Rated
-
Full reviewWebsite
Muck Rack logo

Muck Rack

Software

The new standard in PR software

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: ConvertKit the free Newsletter plan allows only one basic visual automation, so sequences beyond a single flow require paying; Muck Rack no pricing is published, and every quote is prepared individually
  • They diverge on capability: ConvertKit covers Email marketing, Muck Rack covers Media database.

Where they differ

Only the attributes on which ConvertKit and Muck Rack actually diverge.

Attributes where ConvertKit and Muck Rack differ
AttributeConvertKitMuck Rack
PlatformsWebWeb, Browser-extension
Founded20132009

Identical on both: starting price (On request), pricing model (subscription), free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ConvertKit

  • Email marketing
  • Landing pages
  • Subscriber tagging
  • Automation workflows
  • Digital product sales
  • Broadcast emails
  • Subscriber segments
  • Email templates

Only in Muck Rack

  • Media database
  • Journalist profiles
  • Media monitoring
  • Pitching platform
  • Coverage reporting
  • Salesforce
  • Google Analytics
  • CRM systems

Both cover

  • Slack
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

ConvertKit

  • Sending newsletters and email sequences to an audiencenot Muck Rack
  • Selling paid subscriptions and digital products to a mailing listnot Muck Rack

Muck Rack

  • Finding and pitching journalists from a media databasenot ConvertKit
  • Monitoring coverage and measuring PR resultsnot ConvertKit

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ConvertKit

  • The free Newsletter plan allows only one basic visual automation, so sequences beyond a single flow require paying
  • The free plan is a single user, and the Creator plan at $33 a month allows two
  • Subscriber signals, engagement analytics and paid recommendations are Pro only, at $66 a month
  • A/B testing is capped at 2 subject lines below Pro, which allows 5
  • Paid pricing is banded by subscriber count, so the published figures apply only at the smallest band

Muck Rack

  • No pricing is published, and every quote is prepared individually
  • Cost depends on user count, so a growing PR team pays more for the same database
  • Broadcast monitoring, social listening and press release distribution are separately priced modules rather than included

Pricing, plan by plan

ConvertKit

On request
  • Creator$29/month
    • Up to 10K subscribers
    • Email campaigns
    • Landing pages
  • Creator Pro$79/month
    • Unlimited subscribers
    • Advanced automation
    • Digital products

Muck Rack

On request
  • ProFree
    • Media database
    • Media monitoring
    • Pitching tools
  • EnterpriseFree
    • All Pro features
    • Team management
    • SSO integration

Which should you pick?

Choose ConvertKit if

  • You need email marketing.
  • You also want landing pages.
ConvertKit review

Choose Muck Rack if

  • You need media database.
  • You work on Web, Browser-extension.
  • You also want journalist profiles.
Muck Rack review

Questions people ask

Is ConvertKit or Muck Rack better?
Neither clearly leads. ConvertKit starts at On request and Muck Rack at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ConvertKit or Muck Rack?
ConvertKit starts at On request and Muck Rack at On request.
Does ConvertKit or Muck Rack run on more platforms?
ConvertKit runs on Web. Muck Rack runs on Web, Browser-extension.
What is ConvertKit best used for?
ConvertKit is most often used for sending newsletters and email sequences to an audience, selling paid subscriptions and digital products to a mailing list. Of those, sending newsletters and email sequences to an audience and selling paid subscriptions and digital products to a mailing list are not what Muck Rack is typically brought in for.
What can ConvertKit do that Muck Rack cannot?
ConvertKit covers Email marketing, Landing pages, Subscriber tagging, Automation workflows. Muck Rack covers Media database, Journalist profiles, Media monitoring, Pitching platform. Both handle Slack, Web support.
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Related pages

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